1, to have core competitiveness.
Step 2 be different
3 complete fruit
4. Fresh fruit
The price should be favorable.
If a retail entity relies on more stores and lower prices, will it last long? The answer is definitely no. On 20 16, the physical store was closed for more than a year. Due to the influence of online e-commerce, the road to physical retailing is becoming more and more difficult. Every day, you can see the facade transfer and sale at a discount. Why is this happening? It is because their stores have no "core competitiveness", that is to say, the stores they open are no different, and others can imitate you when you start a business. As a result, there are more stores and business is not good! Second, without core competitiveness, there is no way to stand out in the same industry, and it is more susceptible to the influence of the network!
To give a simple example, take a fruit shop as an example. There are four or five fruit shops under a building. Why do people want to buy fruit in your shop? The goods are all in the same market, and the price may be lower than others. Under such circumstances, how can we get rid of this bondage? It's impossible to go home and farm without doing business, right? So when we are a fruit shop, we should choose a brand to "hug our thighs". Simply put, we should join them and grow with them, because unity is strength. This is one thing. Secondly, when we face many operational difficulties, the company will help you spend it together! Let's take fewer detours in the process of opening a shop! Third, the standardized operation of brand chain can make our store develop faster and bigger! Fourth: the brand can bring me the price advantage of goods and the improvement/increase of quality! Fifth, the survey shows that consumers prefer brand stores to brand stores.
So how do we choose a brand? There is an international brand fruit shop in Changsha, which is different from ordinary brand fruit shops, because it is a domestic hand-made fruit shop with the theme of environmental protection, following the call and policy, and making contributions to environmental protection, which is what we have been doing. All discarded peels can be exchanged for vouchers of different amounts in the store, and the discarded peels can be directly extracted from the contents through modern patented technology, and then applied to the fields of household cleaning and personal skin care! These green and healthy products are deeply loved and recognized by consumers, and have also increased the number of cashiers in stores by more than half. This is the core competitiveness that other fruit shops can't do and can't imitate!
Fruit is a necessity for three meals a day. Fruit shop is an industry with high repeat purchase rate in community retail format. If your fruit shop has its own core competitiveness, then your business has no rivals.