The scope of trademark protection in China includes: first, the examination procedure of trademark registration application; Second, protect from the perspective of sanctioning illegal acts. China's trademark law takes the exclusive right to use a registered trademark as the protection object. 1. Inherent distinctiveness and acquired distinctiveness of a trademark According to Article 9 of the Trademark Law, a trademark applying for registration shall have distinctive features and be easy to identify. 2. The intensity of trademark protection should be commensurate with its distinctiveness and popularity. The scope and intensity of trademark protection are closely related to the distinctiveness and popularity of trademarks. The stronger the distinctiveness of a trademark and the higher its market popularity, the wider the scope of protection it can obtain and the greater the protection intensity. On the contrary, the narrower the scope and intensity of protection.
legal ground
According to Article 9 of the Trademark Law, a trademark applied for registration should have distinctive features and be easy to identify.