The retail price is about 4 yuan.
Zhenguoli is the world’s first new generation milk drink containing chewable fruit launched by Mengniu Group.
Mengniu Zhenguo Granules has obtained three independent intellectual property patents around the world (including one formula invention patent and two production process patents), shocking the global dairy market.
This seemingly simple combination hides several global problems, and the preservation of real fruits in room-temperature fresh milk is the key to the problem. How to ensure that neither the fruit nor the milk will deteriorate after adding the fruit, the timing of adding the fruit, the method of sterilization and packaging, process equipment requirements, precise quantification issues, nutritional matching issues, flavor fusion issues, etc. These issues make it difficult to develop room-temperature food containing real fruit pieces. Milk products face many difficulties. Mengniu has invested huge R&D efforts, conducted many overseas inspections, and made several special trips to leading foreign laboratories with specialized equipment to conduct experimental research. It lasted more than ten months and cost tens of millions, and finally conquered and successfully solved these world problems one by one. Developed the world's first new-generation milk drink containing chewable fruit pieces - Mengniu Real Fruit Particles!
Once Mengniu Real Fruit Powder was launched on the market, it won the popularity of consumers due to its unique taste and stylish and beautiful packaging, especially the favor and recognition of many white-collar fashion people. It has won many domestic and foreign awards. Honors, including ten major independent intellectual property achievements of the Inner Mongolia Autonomous Region in 2009, the internationally authoritative Effie Silver Award in 2009, etc.