Pharmaceutical Network Market Analysis Traditional Chinese medicine is a treasure of the Chinese nation and plays an important role in protecting people's health. In recent years, with the growing demand for health and the emergence and development of new technologies such as the Internet, big data, and artificial intelligence, my country's traditional Chinese medicine market has begun to grow. But at the same time, my country's traditional Chinese medicine companies have also begun to face many challenges brought by digital transformation.
Take Dong'e Ejiao as an example. In 2020, it has been promoting cultural inheritance, realizing consumer needs, and promoting R&D innovation through digital transformation. In the marketing aspect, Dong'e Ejiao focuses on providing customers with personalized products and services, and has built a "Jiao Life" social new retail platform to achieve refined operations and product sales transformation. At the same time, the innovative "factory-to-customer" personalized customization project also further promotes customer experience and consumption.
In addition, with the deepening of digital marketing, big data analyzes the market and customer needs more accurately. Dong'e Ejiao also uses this as a guide to continuously promote the transformation of classic traditional Chinese medicine prescriptions and hospital preparations into new drugs. Transform the experience of famous and experienced traditional Chinese medicine doctors into new drugs, cultivate large varieties of traditional Chinese medicine and expand new indications. In 2020, Dong-E E-Jiao successfully applied for 11 patented technologies, among which the low-temperature VBD (vacuum belt drying) technology and the preparation method of E-Jiao powder demonstrate the technical advantages of Dong-E E-Jiao. Dong'e donkey-hide gelatin powder applying these two technologies, together with Dong'e donkey-hide gelatin instant block and other new products, have also become the innovation direction of the donkey-hide gelatin industry.
In order to actively adapt to changes in consumer trends and keep up with the digital transformation of traditional enterprises, Fang Huichuntang also began to explore a new development model of "Internet Traditional Chinese Medicine" as early as 2010, creating a new world of traditional Chinese medicine. In 2010, Fang Huichuntang established Fang Qingyi Health Industry, becoming one of the early traditional Chinese medicine companies to enter the e-commerce platform. In 2017, Fang Huichuntang established Health Technology Co., Ltd., equipped with 28 automation equipment, truly realizing a modern, standardized, intensive and large-scale product production process.
Currently, Fang Huichuntang sells goods through live broadcast, and a number of new products such as chocolate-like black sesame balls, hawthorn paste children's lollipops, and snow pear paste drinks have also become last year's "Double 11" highlight products.
In addition to the above companies, more and more companies have also begun to vigorously use digital technology and equipment to accelerate transformation and upgrading. The industry predicts that with the promotion of policies and industries, the digitalization of traditional Chinese medicine will be significantly improved, and the production and quality of enterprises will also continue to develop towards more standardization.
But it is worth noting that although digitalization provides a good opportunity for the industrialization development of traditional Chinese medicine. However, due to the characteristics of the traditional Chinese medicine industry and competition from the western medicine industry, the digital transformation of traditional Chinese medicine also faces problems such as poor transformation results and high investment. After all, the traditional Chinese medicine industry includes many links such as traditional Chinese medicine cultivation, processing, and circulation, and its transformation and development path has certain particularities. In addition, not all enterprises have the strength of digital transformation and promising development plans. Therefore, the overall digital transformation development of the traditional Chinese medicine industry still has a long way to go.
In general, domestic traditional Chinese medicine companies have fully realized the importance of digital transformation, either taking the high-quality engineering route, or using digitalization to integrate upstream and downstream industry chains to enhance competitiveness. With the promotion of a series of national policies, China's traditional Chinese medicine industry will continue to release greater potential in digital transformation in the future. Against this background, the industry predicts that traditional Chinese medicine companies that have completed internal process optimization and improved operational management efficiency in advance may have greater advantages and possibilities in future market competition