As far as the entire cross-border platform market is concerned, due to the impact of the epidemic, more and more people are switching from offline shopping to online shopping, and the market share of mobile terminals is gradually expanding
From Amazon's perspective, the scale of the Amazon platform itself is also constantly expanding, maintaining steady growth over the long term, and its market share is also the largest platform in the United States. It will be difficult for other e-commerce platforms to shake Amazon's market dominance in a short period of time. In addition, compared with other platforms, the Amazon platform is more transparent and relatively friendly to new small sellers. However, if you really want to do the Amazon platform, there are still many challenges without any cross-border experience
The first point: language. As a cross-border platform, we often face language barriers. Although there are many translation software on the market, the translated sentences and words are very rigid and do not meet the shopping standards of foreign consumers. However, if our English is not good, we can first translate through translation software, and then contact people with excellent English to help us proofread the copy, which can basically solve the problem
The second point: operational experience. Compare that to sellers who are already doing it. Novice sellers lack corresponding operating experience and need to learn again. For sellers, Amazon regularly holds some public courses to explain operational knowledge. There is a Seller University behind the store to explain basic back-end operational knowledge to help you quickly start Amazon operations
The third point: Product Resources. When many novice sellers start on Amazon, the biggest headache is what kind of products to sell. Many experienced sellers not only have good product quality and high-quality supply chain resources, but many sellers will also open private mode to design their own products. Small sellers will suffer a lot, but they are not completely without opportunities, because all big sellers come from small sellers, decide the direction of product development, deeply cultivate the supply chain, develop new products, and gradually operate
The fourth point : Financial advantage. Amazon is a cross-border platform, and Amazon has two models. One of them is FBA, which requires us to put a batch of goods into a foreign warehouse before selling, so it will take up more funds than domestic e-commerce. Although other FBM models do not require the goods to be shipped abroad, they also need to be sent from home to abroad. Delivery time ranges from half a month to one month. We require advance payment for factory delivery. Only after half a month and one month can customers enter Amazon's 14-day collection cycle for payment
Relatively speaking, although Amazon's market share is very high and has been rising. However, there are still many uncertainties if new small sellers set up shop. Only by solving these problems and actually doing it can we get twice the result with half the effort and increase the probability of success.
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