1, work and product name, Logo, etc. You should register as early as possible, and don't wait for all the creations to be completed before applying, so as to avoid the pre-publicity being squatted by others. Trademark registration should not only consider the category and name of the product itself, but also consider defensive protection.
2. Apply for product-related patents as soon as possible, such as invention patents, utility model patents and appearance patents (including product appearance and product packaging and decoration). Among them, the appearance patent is applied before the product goes on the market, and the invention patent or utility model patent can be applied after the invention concept is mature.
3. The domain name needs to be applied as soon as possible before the product goes online. Among them, it is best to buy all domain names with suffix defensively. com，。 Net and. Cn once.