With the strong support of the MBA Center and the careful organization of the class committee and my classmate Song Zhimin, MBA08 spring class A came to the birthplace of Blue Dream - Jiangsu Yanghe Winery Co., Ltd. MBA08 Spring Class A Blue Dream Trip Group Photo Jiangsu Yanghe Winery Co., Ltd. (hereinafter referred to as Yanghe Winery) is located in Yanghe, an ancient town in northern Jiangsu, now Suqian, Jiangsu. The Yanghe Winery Industrial Park we visited during this trip was built on the basis of the Yanghe Winery and is the first industrial tourism demonstration site in Suqian City. During the half-day trip, we systematically visited the Wine Culture Exhibition Hall, Yanghe Beauty Spring, wine production site, packaging workshop, large wine storage tanks and underground wine cellars. We were immersed in the long history of Yanghe and experienced the transformation of food into wine. The process of making fine wine. 1. The history of Yanghe: The wine industry in Yanghe Town has enjoyed a great reputation since the Tang Dynasty and has flourished to this day. During the Yongzheng period of the Qing Dynasty, it was listed as a royal tribute. During Emperor Qianlong's second trip to the south of the Yangtze River, he stayed in Suqian for 7 days. After tasting Yanghe Daqu, he wrote, "The wine is fragrant and mellow, and it is a really good wine." After the founding of New China in 1949, the party and government allocated special funds to establish Yanghe Winery on the basis of several private wineries, which is now Jiangsu Yanghe Winery Co., Ltd. In the early days of its establishment, the factory occupied an area of ??only 14,000 square meters and had 41 employees. It produced 26 tons of Daqu liquor annually, with an output value of 43,400 yuan and a total tax and profit of only 34,300 yuan. Now, more than 60 years after the establishment of the factory, Yanghe Winery has strong advantages in technological innovation and quality management. Its production has been developing year by year, product quality has been continuously improved, and the scale of the enterprise has also continued to grow. Currently, the company covers an area of ??more than 700,000 square meters and has more than 4,000 employees. In 2010, the corporate tax revenue was 2.475 billion yuan, a year-on-year increase of 38.66%. Yanghe's professional commentator Yao Yao introduced Yanghe's sales revenue and warehousing tax in recent years. 2. Yanghe's brewing characteristics: 1. Underground wine cellar Yanghe underground wine cellar is known as the "Chinese liquor underground palace", and part of the wine collection has been More than a hundred years. When we walked along the stairs to the Yanghe No. 9 Small Container Underground Wine Storage, we found that there were 3,800 small pottery jars arranged neatly in this space covering an area of ??2,000 square meters and filled with the faint aroma of wine. The mouths of the cans are all sealed and numbered according to Yanghe's unique ancient craft (processed pig blood, plus water-tissue paper, supported layer by layer). The function is to isolate the air and always maintain the uniqueness of Yanghe wine. Flavor. There is a 233-year-old boxwood tree in the courtyard of the wine cellar. Moistened by the aroma of wine, the small shrub has become nearly two meters tall. 2. Brewing workshop: Yao Yao, a professional commentator from Yanghe, explains the process of the brewing workshop. Yanghe is a strong-flavor Daqu liquor, which uses high-quality sorghum as raw material, high-temperature fire koji made from wheat, barley and peas as starter, supplemented by It is carefully brewed with water from the famous Beauty Spring. Production goes through twenty-four processes from grain entering the factory to wine being shipped out. Its brewing production technology is characterized by solid-state fermentation in mud pits, using the continued lees method, steaming and mixing. The core of the brewing process is "low temperature and slow fermentation in the pool". The fermentation process can be summarized as "slow in the front, steep in the middle, and slow in the back". Through the implementation of comprehensive quality management, we continue to use the "Laowu steamer and residue method" and adopt the traditions of "artificially cultivated old pits for low-temperature slow fermentation", "sand recovery in the middle", "slow fire distillation", "graded storage", and "careful blending". Technology and new technologies have made Yanghe style perfect day by day, forming a unique style of "sweet, cotton, soft, clean and fragrant". Together with Wuliangye, he is responsible for the drafting and revision of the new national technical standards for strong-flavor liquor, and has been Experts and consumers praise it as the authentic representative of strong-flavor Daqu liquor. 3. Modern three-dimensional warehouse: Three-dimensional warehouse shelf system The modern three-dimensional warehouse located in the southwest of the winery logistics center covers an area of ??8309M2 and consists of five major parts: sorting system, robot system, inbound and outbound transportation system, shelf system and intelligent system. The automated operation mode is adopted to truly realize modern, three-dimensional, automated and intelligent management. The conveying capacity of a sorting line is 900 boxes/hour. The robot system is composed of the body part and the IRCS control cabinet. Each robot corresponds to 2 wine box product output lines and 2 pallet output lines, and the palletizing capacity can reach 1,500 boxes/hour.
The shelf system consists of combined racks and tracked tunnel stackers. The combined racks have a maximum of 18 rows*94 columns*11 layers and a maximum of 18,612 cargo spaces. The total storage capacity is approximately 850,000 boxes. The intelligent system is the brain of the entire system. It connects the various parts into a whole through network connections and combines them into a modern three-dimensional warehouse of Yanghe Winery. 3. Yanghe Blue Brand Image: A brief sip of Yanghe puree wine. Since 2003, Yanghe Distillery has successfully created the "soft" liquor classic Yanghe Blue Classic, setting off a "blue storm" in the liquor market. Clear product positioning, distinguished quality product features, personalized packaging that breaks through the traditional liquor packaging tones, meaningful product appeals, and more than 400 years of winemaking history have formed a unique Yanghe brand image. "Blue Charm" has conquered more and more liquor consumers and has become a successful marketing example that has attracted much attention in the industry. The company's sales have maintained an increase of more than 50% for many years. On November 6, 2009, "Yanghe Shares" was officially listed on the Shenzhen Stock Exchange. Yanghe Distillery became the first liquor industry in Jiangsu Province and the first domestic main board listed company in Suqian City. On April 8, 2010, Suqian Guofeng Asset Management Co., Ltd. transferred its 40.59 stake in Jiangsu Shuanggou Liquor Co., Ltd. to Yanghe Distillery and established Su Liquor Group. The optimization and upgrading of the product structure and the emergence of synergy effects after the merger and integration of Shuanggou Liquor Industry have all contributed to the high growth of Yanghe shares' net profit. The strong alliance between Yanghe and Shuanggou better reflects the complementary advantages and effectively promotes the realization of the grand goal of building a wine city and revitalizing Sujiu. A successful Blue Dream journey, with a dream-seeking mood and a learning attitude, we once again combined theory with practice to experience the importance of advanced production management to corporate growth, and felt the impact of market positioning and marketing strategies that integrate corporate culture on the company. a huge boost to development. On the second day after we returned to Nanjing from Yanghe, Yanghe Winery received a notice from the State Intellectual Property Office of the People's Republic of China and the State Intellectual Property Office of the People's Republic of China. Two scientific and technological achievements including "a method of preparing finished koji" were awarded national Invention patent. This is the first time that Yanghe Winery has obtained a national invention patent, and it has obtained two national invention patents at the same time. This milestone new breakthrough will better encourage Yanghe to improve its independent innovation capabilities, optimize economic development methods, optimize product structure, improve product quality, and obtain more economic and social benefits. MBA08 Spring Class A Yin Yue, Gong Yan