How to evaluate BOE's refusal to pay 5120,000 authorization for Samsung?

The essence of this matter is that Samsung closed its own LCD production line to control costs, but many products need LCD screens, so Samsung asked BOE to buy them. However, BOE already owns all the processing technology patents of lcd manufacturing, and Samsung's exclusive processing technology is not necessarily applicable to lcd manufacturing. Samsung used the information of huge orders as bait, and agreed that BOE would use Samsung's invention patent to manufacture LCD screens, but BOE would pay the processing service fee.

It's like some people ask me to buy things, but they want to make them in his way. I don't know if its manufacturing method will be better than mine, but I was asked to return a manufacturing license fee after receiving the processing fee. Samsung's request may be a bit excessive. This time, Samsung wants a license fee of RMB 5,654,380.2 million, and these fees are basically based on the brand image of Samsung, a big international company. The reason may be that Samsung is a big international company, and you can use many control panel products to promote it.

Because these publicity plans may make BOE's brand image stronger and may bring more order information to BOE. Samsung believes that the actual effect of this publicity is very good, and BOE should pay Samsung a fee of 5120,000 yuan. Samsung's logic is that I am the most famous terminal equipment manufacturer in the world. BOE, as the distributor of LCD control panel, uses Samsung's name to advertise and make a profit, so we must assign ourselves hard work.

For example, Zhang San sells mutton kebabs, and a big-name star bought his roast mutton. So during the publicity, Zhang San said that I sold the roast mutton to the stars. After knowing this, the big-name star gave Zhang Sanyi a sum of money on the grounds that Zhang San used the publicity related to artists to sell more roast mutton and win more profits. From the perspective of interests, there is no big shortcoming in everything. This is also the concept of power that commercial services must attach importance to. The company doesn't do charity, but it still has to be counted separately.