As the automobile era gradually changes from traditional models to the electrified era, changing new logos seems to have become a way for many car companies to change their image. In order to change users' inherent impression, many multinational car companies such as Volkswagen, Toyota, and Nissan have released new brand logos.
Recently, in an interview with Korean media, Kia Motors President Park Han-woo confirmed for the first time that Kia will change its new LOGO this year. The new Kia LOGO will be officially released in October this year, which means that Kia brand models may be launched under the new brand next year.
In fact, Kia has completed the patent application for the new LOGO as early as last year, and displayed the new LOGO design on a concept electric car "Imagine" at the Geneva Motor Show in the same year. However, according to Park Hanyu, Kia's new LOGO will be similar to the previously released new pure electric concept car Imagine, but the details are still different.
According to Kia's new LOGO, it still uses the English interpretation of "KIA", but it has been further simplified compared to the previous design, in which the letters "I" and "A" have been stroked*** At the same time, the oval outer ring is removed, and the overall visual effect changes from an oval to a rectangular shape. The lines look smoother and full of technology.
Since its birth in 1944, Kia has changed its vehicle logo six times. The current vehicle logo was designed and put into use in 2012. As for which model the new logo will be used on, the official has not announced it, but it is speculated that it will be used first on electric models.
Replacing a new LOGO will be a big project for every company, but changing a new LOGO is nothing more than car companies hoping to give consumers a new experience by changing the current inherent image.
Although Hyundai and Kia Motors still rank high in global sales, with cumulative sales of 7.19 million units in 2019, a year-on-year decrease of 3, ranking fifth among global car companies, Hyundai and Kia Motors have been in sales for five consecutive years. Failure to achieve annual sales targets. In the domestic market, Dongfeng Yueda Kia Motors has suffered years of decline, and its market share has continued to shrink. After reaching peak sales of more than 600,000 vehicles from 2014 to 2016, it has only achieved cumulative sales of 289,895 vehicles in 2019 ( Among them, 31,190 units were sold in overseas markets), which is still far behind the previous 600,000 units.
This article comes from the author of Autohome Chejiahao and does not represent the views and positions of Autohome.