The old logo of clover Adi is now used as the logo of Adidas classic.
The symbol of ADI's movement in three bars
The rest is called Y-3, which is a high-end fashion brand co-operated by Japanese designer yohji yamamoto and Adidas. This is also a luxury. It is a symbol of different periods. Clover was used a few years ago. In recent years, due to the need to compete with Nike, the strategy has been adjusted. Changing the logo (that is, changing three items you said) is one of the actions to make it more fashionable. You should visit adidas.com.cn.
Clover is a logo used by Adidas before. This figure symbolizes the unfolded map of the world, and it is 1972. The three stripes were earlier, originally the load-bearing part of the sports shoes structure, and came out in 1949, the second year after Adidas founded its brand.
In the mid-1990s, adi began to promote the three-brick logo.
After entering the 2 1 century, Adidas re-launched the clover retro series.
In fact, Adidas * * * has three symbols, one is a triangle symbol composed of three rectangles with different lengths that we usually see, the other is a "clover" series and the other is a football series. . . This is a shapeless circle wrapped in adidas logo.
Nike
Nike, founded in 1962, has occupied about 50% of the US market share in 1980, initially surpassing Adidas to take the top spot in the US sports shoes industry. Since then, Nike began to implement active marketing activities. Unlike Adidas' marketing strategy of sponsoring global sports events, Nike focuses on sponsoring individual athletes and signing top athletes, placing greater hopes on their success and exemplary performance inside and outside the stadium. The number of top athletes is the least, but their radiation is very strong, which also creates the slogan of "JustDoIt". So Nike invested a lot of money and invited successful and attractive famous athletes to speak for their products, the most successful of which was the cooperation with basketball player Jordan.
1984, Nike initially signed a five-year contract with Jordan. Jordan's conditions included giving Nike shares and using Jordan's name on Nike sports shoes. Jordan's total value is as high as $6.5438+0 million per year. Jordan, who exceeded many people's expectations, became a hero worshipped by many people, accomplished the impossible task again and again, and Jordan shoes also developed into "18 generation". Jordan made Nike completely open the field of basketball. Compared with the mature charm of Adidas, Nike has injected youthful vitality into the brand image and won the love of more teenagers.
puma
PUMA didn't set the brand concept and goal at the beginning: successfully integrate the most creative parts in sports, leisure and fashion fields to become the most respected sports fashion brand in the world. This is the result that Puma had to open up a new frontier in Xinjiang under the double attack of Nike in basketball and Adidas in football.
There used to be a honeycomb AIR cushion system comparable to Nike's Air and AIR MAX, as well as Puma, 1970 Bailey led Brazil to win the World Cup, and even stopped the research and development of basketball shoes, making life in the football field quite difficult. In 1980s and 1990s, the sales of Puma lagged far behind Nike, Adidas and Reebok, and Puma itself was heavily in debt and on the verge of bankruptcy.
PUMA products, which have no advantages in R&D level and strength, begin to pay attention to the application of popular elements in product design, make up for the shortcomings in design and research with a trendy lifestyle, and replace technology brands with fashion brands. This change suddenly made Puma find itself, a new market where it is easier to establish a unique brand culture and avoid powerful competitors. Under the change of this concept, the design characteristics and brand personality of Puma sportswear are gradually highlighted. As a traditional sporting goods company, Puma can't compete with Nike and Adidas, but when Puma adjusted its market positioning and product positioning in time and transformed from a traditional sports brand to a personalized fashion brand, Puma succeeded.
The next fashion marketing made PUMA's sales curve rise step by step. To produce sports shoes and clothes for skiers, racing fans and yoga enthusiasts, "cool" has become one of Puma's marketing images; Sponsor the sports shoes design competition, and name the 5 10 pair of sports shoes designed by designers with old shirts, old pants, old ties and old wallets as "sports shoes with souls"; Established a cooperative relationship with BMW Mini brand, and specially designed "Mini-motion" series sports shoes based on BMW mini. In 2004, it became the clothing supplier of BMW-Williams F 1. In the 2006 World Cup in Germany, Puma was also the most innovative brand in jersey design.
PUMA's current characteristics are not the absolute mainstream of sports products market, but it definitely emphasizes and highlights its own characteristics-it is more and more famous for daring to take risks in fashion.
le coq sportif
The origin of LE COQ SPORTIF can be traced back to 1882. Emile Camuset, a French citizen, founded Le coq sportif, a sports brand that started with the production of sportswear and socks, and took this cockerel as the brand symbol. It was not until 1948 that Le coq sportif was formally registered, but it was precisely because 1982 sponsored the French World Cup that it began to gradually establish its leading brand position. It is a sports brand exclusively provided by France in professional cycling competitions. Up to 195 1, and 12 countries around the world have designated to wear Le coq sportif's professional sportswear. In addition, it has long sponsored FC Nantes, a team that has won the French Football League championship for 38 consecutive seasons, and is also a professional sporting goods brand designated by well-known countries or sports events such as Kenyan middle and long-distance runners, Argentine tennis players and English football clubs. The meaning of LOGO. In French, it is an active rooster. In the eyes of the French, the rooster is a symbol of the mascot, while the triangle expresses the warm relationship between parents and children. The rooster placed in the middle is like a rising sun shining on a family. Among them, the totem of rooster has changed in 1948, 1960, 1966 and 1975 respectively, and the totem currently used is still used from 1975, which is also the most exquisite and popular totem. Analysis of the problem of detonating triangle in 2003. In recent years, retro style prevailed, so the cock shoes with a history of 100 years spread from Europe and America to Japan, Hong Kong and other places, which was out of control. Because rooster shoes not only adopt retro design, but also develop more and more dazzling leisure sports shoes with functions according to different fashion trends in recent years, and the warm relationship emphasized by the triangle is designed to be worn by family members who are close to each other, so that their hearts can be locked tightly together.
asics
The biggest manufacturer of running shoes, more than 70% famous players wear Oni Tsuka Tiger Forum!
1977, Mr. Hihachiro of Oni Tsuka integrated and established asics to diversify products.
Asics has always produced products that meet the requirements of sports with high-tech and high-quality standards, and has developed a number of patented technologies, such as asics-GEL super-damping adhesive, AHAR super-wear rubber, DUOSOLE super-wear-resistant and anti-slip outsole, SPEVA super-elastic midsole, DUOMAX dual-density anti-tilt device, TRUSSTIC elastic midsole and so on. Many technologies are combined to prevent the wearer from being injured.
In 2002, asics became the fifth largest brand of sporting goods in the world, and became a well-known brand loved by professional athletes and sports fans all over the world.
contrary/opposite
1908 Converse comes from the surname of the founder, Mr m converse marquis, from which All Star was born.
19 17 the first pair of converse all-star shoes came out and became one of the most famous sports shoes in history with its excellent characteristics.
19 17 a young basketball player named Chuck Taylor joined the professional basketball league and chose converse all-star shoes as sports shoes. In 192 1, Chuck Taylor signed a contract with converse as a business representative and started the legendary cooperation between converse and Chuck Taylor.
1923, Chuck Taylor's signature was put on the ankle of sports shoes, which became one of the characteristics of the products, and all-star became synonymous with basketball shoes.
1936 Chuck Taylor's signature became a part of Converse's trademark, and Converse was inseparable, which developed the concept of people wearing sports shoes together on the playground.
1936 converse all-star shoes became the special shoes designated by American Olympic basketball team.
Converse also joined the production of American munitions during World War II at 194 1. With Converse's professional technology, we have produced a series of boots, hoods and foot protectors for special purposes.
1966, converse all-star first introduced colorful basketball shoes, breaking the single white strategy in the past 60 years.
1982 Converse was listed on the Nasdaq Stock Exchange and became a listed company.
1985 converse all-star shoes are popular in Japan and have created excellent results.
199 1 year, converse became the designated competition shoe in NBA.
1996
All-stars have sold more than 700 million pairs worldwide.
In 2002, converse became one of the top three international sports brands in China.
In 2004
Converse sports shoes, casual shoes and clothing accessories have spread all over the world in more than 90 countries and regions, with more than 9,000 sporting goods stores and department store counters.