SEO-oriented websites should give priority to the following three issues when building content:
1: What keywords did the target user use to get the target information?
2. What will the target user search for besides the corresponding keywords when looking for the specified information?
3. What do the target users really need?
By understanding the keywords used by target users, we can directly guide the construction of website content. For example, if we make a cosmetics website, what users need is cosmetic information, experience in using cosmetics and so on. Knowing what target users will search for when looking for specific information can help enrich the content of websites, such as cosmetics websites. In addition to information such as cosmetics, users may also need some information such as weight loss experience. By understanding the substantive needs of target users, we can turn the content construction oriented to search engines into user-oriented content construction.
The first two points can strive to capture the content of search traffic, and the last point is to let users remember our website, so that users will think of our website first if they have such needs in the future. This is also brand building, rather than entering the website through the entrance of search engines. If you plan to make a regular website, you should think of one thing. Doing SEO is not simply doing SEO, but forgetting what SEO is. Generally speaking, it is to dilute SEO when website traffic and users come up. For example, at present, some information websites, initially, SEO search traffic accounted for the absolute proportion of the total website traffic, so the number of SEO departments is probably the largest in the whole company. When the scale of the website expands, search traffic is no longer the main source of website traffic, or the website accumulates enough users, it will flip the rights and the website will not turn around the search engine. Even the SEO department will gradually weaken or even be cancelled.
Second, the demand for content construction
Seeing this, I am afraid many people will ask, didn't the last point say the direction of content construction? Why did you bring it up? The former is the direction and the latter is the content, which are different concepts.
Because our website is based on SEO, not industry and users, the website may be operated and optimized by a group of people who don't understand this industry. Without strong professional knowledge and content accumulation, how to do content construction at this time will often become a big problem. With the gradual maturity of search engine algorithms, aggregation and pseudo original may be effective, but it is not enough to support the start and development of a slightly formal website. So how to build the content of this kind of website?
1: As an SEO person, when doing any industry, you must have a deep understanding of a certain industry instead of simply digging for keywords.
2. Originality is basic. Reprinting is now the patent of major stations in the industry. For new or small stations, it is best to reprint less, not to mention a large number of pseudo original.
3. The website cannot take originality as the starting point, and originality may not have added value to users. The website must take the user's demand value as the starting point. If you combine three or four different solutions to a problem through your own point of view, as long as it is valuable to users, it is new content construction.
4. Don't start from pseudo original. When websites are all in pseudo original, your strategy or behavior for content construction will be considered as cheating by search engines.
5. Content value is the main content, supplemented by originality. Originality does not necessarily have added value, but content value is what users need.
6. Content construction should use a variety of ideas, not just one method.
7. You can put the contents of offline media newspapers online, but you must drop the inaccurate keywords used by offline media.