The Arowana brand is a foreign company.
"Arowana" is a brand of edible oil owned by Kuok Brothers Cereals and Oils Pte. Ltd. in Singapore. In 1974, Guo Brothers Group invested in Kerry Cereals and Oils (China) Co., Ltd. and opened up the Chinese market. Yihai Kerry is a wholly-owned subsidiary of Wilmar International invested in China and is one of the world's largest small packaged oil manufacturers.
With more than 110 companies in 35 cities in China and 58 production bases near the largest freight hub, Yihai Kerry now has a large-scale production, sales and logistics network covering China There are nearly 350 sales offices, 1,585 dealers and more than 5,000 distributors in 2,839 counties and cities in multiple provinces, cities and autonomous regions, and more than 1 million terminals are guaranteed to be supplied.
Extended information:
Historical development of the Arowana brand:
1991: China’s first bottle of Arowana oil in small packages was launched, creating a transition from bulk oil to The first revolution of small packaged oil;
1996: Kerry Cereals and Oils was the first to launch the commercial "Arowana - Golden Light Shenzhou Flash" on CCTV;
2002: China The edible oil industry has ushered in a second revolution. The second generation of Arowana edible blended oil was launched on the market, leading the edible oil consumption concept to jump from "safety" to "nutrition and health";
In 2003, Yihaijia The sales volume of "Golden Arowana" brand small-package edible oil exceeded 1 million tons;
2005: The second-generation edible blended oil product formula of Golden Arowana obtained the national invention patent, leading the development of the industry;
< p>2005: Arowana brand soybean oil and rapeseed oil products won the title of "China Famous Brand Products";2006: Arowana became the main sponsor of the Chinese National Women's Volleyball Team;
< p>2008: World quality is shared by 1.3 billion people, Arowana becomes the exclusive supplier of edible oil for the Beijing 2008 Olympic Games;2009: Gathering global wisdom to create the future of grain and oil, Wilmar The global R&D center was completed in Shanghai;
2010: Arowana rice industry chain innovative technology won the first prize of the Science and Technology Award of the China Cereals and Oils Society, leading a new trend in agricultural development; during the Shanghai World Expo, Arowana teamed up with Shanghai Tourism The Bureau holds the Shanghai Tourism and Food Festival to let the world experience the taste of China.
2011: Arowana became the exclusive supplier of grain, oil and food for the 26th Summer Universiade in Shenzhen;
In March 2012, Arowana’s parent company, Wilmar International, was listed in the United States "Fortune" magazine topped the list of the most admired companies in the global food production industry; in July, Wilmar International, the parent company of Arowana, ranked 223rd on the Fortune Global 500 list, jumping nearly 100 places from 2011 and becoming a global leader. Three major grain and oil groups.
2013: Wilmar International, the parent company of Arowana, topped the list of the most admired companies in the global food production industry by the US Fortune magazine.
2014: Arowana edible oil and Arowana rice were ranked among the "Most Trusted Brands by Consumers" authoritatively released by the National Bureau of Statistics from 2012 to 2013. Wilmar International, the parent company of Arowana, ranked 239th in the 2014 Fortune 500 list of the United States. This is the third consecutive year that Wilmar International has ranked among the top three in the global food production industry since 2012.
As of the end of 2015, the Arowana Charity Foundation has donated and funded more than 326 million yuan in student aid projects, educational incentives, disaster relief and poverty alleviation, and restoration of sight projects.
On July 16, Arowana became a partner of the 12th Student Games and the "exclusive supplier of grain, oil and food".
2015: With its excellent product quality, Arowana became the exclusive strategic partner of the Chinese Cuisine Association’s World Heritage Project of Chinese Cuisine. [26] The company is the main sponsor of the "Heritage Food Enters UNESCO" event, the only grain and oil product used in the event, and the Outstanding Contribution Award and many other honorary certificates.
In May, at the high-end dialogue of Yangzhou's "Gourmet Heroes Meeting, Eight Major Cuisines Helping Apply for World Heritage", Arowana officially signed a contract with the leading masters of the eight major cuisines of Shandong, Sichuan, Jiangsu, Guangdong, Zhejiang, Fujian, Hunan and Anhui. Integrating the power of eight major cuisines, it will contribute a small amount to promoting the application of Chinese cuisine as a World Heritage and promoting Chinese food culture.
On November 12, the 2015 China Food Industry Development and Brand Innovation Forum hosted by the China Food Industry Association was grandly held in Shanghai. Arowana was awarded the "2015 Consumers' Favorite Food Brand".
2016: On February 1, Arowana won the second annual award co-sponsored by the People's Daily's "Minsheng Weekly" magazine and the National Brand Network *** for its excellent quality and good reputation. The national large-scale public selection charity event was awarded the title of "The No. 1 Brand in China".
Arowana’s open and transparent factory has been witnessed by 1.1 million people in 9 years, setting a transparent benchmark for the industry.
From November 30 to December 2, 2016, the 2016 China (International) Condiments and Food Ingredients Expo was held at the Shanghai World Expo Exhibition and Convention Center. Arowana sesame oil owned by Yihai Kerry won the 2016 China The honor of being a famous brand in the condiment sesame oil industry.
In 2017, Arowana was committed to upgrading from "Chinese Brand" to "Chinese National Brand" and was successfully selected into the "CCTV National Brand Plan".
2018: Arowana became the official grain and oil product sponsor of the Beijing 2022 Winter Olympics and Winter Paralympics.
2018: Arowana became the official grain and oil product sponsor of the 2020 Tokyo Olympics, the 2022 Beijing Winter Olympics, and the 2024 Paris Olympics Chinese Sports Delegation.
In 2019, Arowana worked with quality supervisors to reopen 80 transparent factories across the country.
Baidu Encyclopedia—Arowana