Manufacturers of Blu-ray disc products may soon find it easy to obtain licensed technology through a one-stop licensing program coordinated by major patent holders Panasonic, Philips and Sony. Representatives of three electronics subsidiaries said on Wednesday that they are establishing licensing plans with other Blu-ray disc patent holders. The two companies said that the resulting single license will involve basic patents for Blu-ray discs, DVDs and CDs, and it is expected to be available in the middle of this year. The two companies said that a new independent licensing company is being established, with its headquarters in the United States and branches in Asia, Europe and Latin America. Gerald Rosenthal, the former head of intellectual property, recently invented network opening at IBM, and he will become the CEO of authorized entity. "By establishing a new licensing entity to provide a single license for Blu-ray disc products, I believe this will promote the growth of Blu-ray disc market and the benefits of services, and all companies will participate in this market, whether as licensees or licensees," Rosenthal said. The three founding companies said they expected the plan "to stimulate the Blu-ray disc product market." The company invites any necessary patent holders to join the Blu-ray Disc, DVD and CD licenses and the patent pool of shareholders. The new products of the license fee are the Blu-ray Disc Player of $9.50 and the Blu-ray Disc Video Recorder of $ 14. The Blu-ray Disc software will become 1 1 cent CD-ROM, 12 cent CD-ROM and 15 cent erasable optical disk. The two companies said that due to the efficiency of merging licensed products, the patent utilization rate of Blu-ray disc products is expected to be at least 40% lower than the current cumulative patent utilization rate of personal Blu-ray disc, DVD and CD formats. The two companies said that the purpose of the Blu-ray Disc product licensing program is to create a level playing field for Blu-ray Disc products in the market, and take special measures to encourage enterprises to sell Blu-ray Disc products according to their licensing obligations. The plan also includes measures to easily identify unlicensed products and systems in the market to deal with those Blu-ray disc products who may not be able to obtain the appropriate licenses. In this one-stop product licensing, the new licensing company will be the licensee's single contact point, greatly reducing the burden that the licensee originally submitted to multiple patent pools.