Volvo Cars enjoys a high reputation in Northern Europe for its excellent quality and performance, especially in terms of safety system, Volvo Cars has its own uniqueness. The American Institute of Highway Loss Information once selected the top ten safest cars, and Volvo topped the list. By 1937, the company's annual output of automobiles had reached 10000. Subsequently, its business gradually developed into means of production, means of subsistence, materials and energy products, becoming the largest company in Northern Europe.
Volvo car company's commercial vehicle department, truck department, bus department, parts department, automobile sales department and passenger car subsidiary, etc. Volvo's products are all-encompassing, but the main product is cars. The company's Karma factory is unique in the world. It is located in Gothenburg, Sweden, and its layout is like a clover pattern. There are 25 workstations along the edge of clover, and each workstation is responsible for a part of the automobile assembly process. The car winds around the blades of grass on an automatic conveyor controlled by a microcomputer. When these 25 workstations were completed, a beautiful car was produced. The productivity and assembly quality of this factory are among the best in Volvo's factories. The characteristic of this factory is that 10-25 people are in charge of a work area. As long as the specified car is sent from one buffer to another within the specified time, everyone can make their own decisions on other work. Thereby liberating workers from mechanical reciprocating labor and stimulating labor enthusiasm. This production mode is another major change after Ford's assembly line production mode, which has aroused great concern in the world industry.
In addition to buses and trucks, Volvo is the absolute overlord in Northern Europe, and its passenger cars are also world-famous. Volvo minibus is famous for its simple shape and luxurious and comfortable interior. The recently launched Volvo 740, 760, 940 and 960 cars have been exported to 100 countries and regions.
This enterprise brand ranks 232nd among the top 500 brands in the world in 2006 compiled by the World Brand Lab. This enterprise ranked185th in the ranking of Fortune 500 enterprises in the world in 2007.
Volvo logo
19 15 In June, the name "Volvo" first appeared on a ball bearing of SFK and was officially registered as a trademark in the Swedish Royal Patent and Trademark Registration Office. Since that day, every group of ball bearings and roller bearings for automobiles produced by SKF Company have been marked with a brand-new Volvo logo.
In Latin, "Volvere" is the infinitive of the verb "roll". For example, a pistol with wheels is called a revolver. When using the singular form of the first person, the verb "volvo" becomes "Volvo" and "I roll" means "I go forward bravely". So Volvo means "rolling forward". Now the Chinese name is "Volvo", and there used to be the Chinese name of "Regal".
Volvo logo consists of three parts: the circle in the first part represents Mars, the god of war in ancient Roman mythology, which is an ancient chemical symbol of iron-a circle with an arrow in it, and the arrow points obliquely to the upper right corner. In western civilization, this is the oldest and most common trademark. It originated in the Roman Empire and is a symbol of three different concepts: Mars, Roman God of War and masculinity, thus reflecting the original origin between Mars and iron used to make most weapons at that time. Because of this, this symbol has long been regarded as a symbol of the steel industry by countries all over the world, including Sweden. The reason why the brand logo representing iron is used in cars is to remind people of the Swedish steel industry with a glorious tradition, which is as powerful as steel.
The second part is the diagonal, which is the diagonal ribbon on the radiator inclined from the upper left to the lower right. This ribbon was originally set up for technical reasons to fix the mythical symbol of Mars on the grid. Later, it gradually evolved into a decorative symbol and became the most obvious symbol of Volvo cars.
The third part is the registered trademark of Volvo, which is in ancient Egyptian font.
On the first car successfully manufactured by 1927, all the company's logos were completely displayed. This logo has been used since the first Volvo car, and it has become an obvious sign that Volvo cars are different. In addition, the symbol representing iron can be seen in the center of the Volvo steering wheel.
Volvo history
The Birth of Lobster Feast
The founding process of Volvo Car Company is legendary. Volvo, the most famous company in Sweden and the world, was born at a lobster dinner with traditional Swedish characteristics.
That was on July 25th. 1924. Summer nights in northern Europe are still charming. In Stockholm, Sweden, which is known as the "beauty on the water", Gustav Larsen and Arthur Gebrisson successively walked into a restaurant called Sturehoff. Two Swedes who love cars ordered a lobster. During a few hours of eating, they talked about their love and persistence in cars, and finally worked out a plan to create Volvo Car Company, which later became famous in the world.
The development history of Volvo Car Company for many years is also full of legends and changes. However, it has always maintained the distinctive characteristics of Nordic enterprises, and it is precisely because of these characteristics that it has been different for many years. The first car-"Jacob" is in the Swedish calendar, and July 25th happens to be St. Jacob's Day. Therefore, in order to commemorate the birth of Volvo, the first model car produced by the company was named "Jacob ov4". This car with a 28 HP twin-cylinder engine left the factory on April 1927. When sales manager Johnson drove the car to an open space, a group of spectators applauded and cheered. At that time, the speed of cars was much slower than that of today's cars. It is said that the top speed can reach 90 kilometers per hour. But this is just the ideal speed.
The Nordic car companies introduced convertibles to the market, which was also regarded as a bold move at that time. Therefore, the demand for Jacob cars is not large, and only 300 cars have been sold in a few years.
The image of safety car born under the impact sound
The founder of Volvo emphasized the safety of car use from the place where the company was founded. The first crash test of Volvo cars was conducted before the first car was sold. It was on 1926, the beautiful road in Gothenburg, Stockholm, that one of the nine ov4 prototypes was tested in a frontal collision on an American car. As a result, American imported cars have almost become a pile of scrap metal. Volvo cars have only a few impact marks and are generally safe. Since then, Volvo has established the image of a safe car. Volvo invests a lot of money in product research and development in safety every year, and constantly criticizes its achievements. This spirit of introspection makes Volvo lead the world in the research and development of automobile safety products, and has contributed many innovations and inventions to the automobile industry, such as safety carriages in the 1940s, three-point seat belts in the 1960s, and side collision protection systems in the 1990s. Due to its unremitting pursuit in the field of safety, Volvo has won many awards in recent years, such as Prince Michael Road safety award, European Collision Four-Star Award, British Touring Car Championship and so on. At first, the export quantity of Volvo cars was very limited. Only 24 and 27 cars were exported in 1928 and 1929 respectively. The first exporter was Finland, and later it entered Denmark, Cuba, the Netherlands, Pakistan, Syria, Egypt, Morocco and Argentina. Volvo cars began to export to the United States in 1955 to compete with powerful American car brands, which was considered a very bold adventure at that time. It is not surprising that some Swedes lamented at that time: "This is tantamount to selling refrigerators in the Arctic." Having said that, pv444 has caused a sensation in the United States, and the United States has rapidly developed into the largest market for Volvo cars.
Almost became an American company in the early days.
In the late 1920s, Volvo Cars almost became an American company after a difficult initial period, and only a few people knew all this. At that time, the legendary American car manufacturer Charles cars came to Sweden by boat and wanted to sign an agreement to buy Volvo cars. Thanks to the joint efforts of Arthur brisson and skf Bearing Company, we finally managed to keep the Swedish nationality of the company within a few hours before the unwelcome American guests arrived at the port of Gothenburg. In September of the same year, Volvo Car Company began to make profits for the first time, and the company gradually developed.
The design was once influenced by America.
In 1930s, Volvo cars were mainly inspired by the United States. Swedish engineers and technicians who cooperated with American car companies in Detroit and received training returned to Sweden and finally joined Volvo. They injected the technology and design concept of American cars into Volvo. The Pv36 train went online at 1935. This dynamic "carioca" car is one of the classic models in Volvo's history, with innovative and bold rounded shape and independent wheel suspension. In the 1940s, pv800 cars were mainly used as taxis on the streets. This car is very big and comfortable, and it is often used to take pregnant women to the hospital. Today, we can meet some people who were born in Volvo Cars in Sweden.
Ideal family car and racing car -pv444
The design of Volvo cars really formed a tradition, starting with the design of pv444 cars. This car reflects Volvo's confidence. Its size is smaller than that of American cars, but larger than that of European compact cars that were popular at that time. And more dynamic, the car has made great contributions to Volvo's entry into the American market. The interior of pv444 is spacious and powerful, which has won the reputation of "family sports car".