This assertion may not be groundless-the global activation of single Aqara green rice exceeds 20 million, the annual shipment of smart door locks exceeds 2.42 million, the global activation of smart switches exceeds 4.5 million, and the cumulative service users exceed 5 million. Since the beginning of exploring the offline whole house intelligent customization service, it has landed the 600+AqaraHome whole house intelligent experience hall, covering 490+ cities and regions. In addition, Aqara Green Rice has more than 700 SKUs, and the number of self-developed products ranks first in the industry, holding more than 850 patent applications.
In addition, Aqara Green Rice's expanding global strategic map has gradually spread smart home products all over the world, and Aqara Green Rice's products have achieved the distribution channel layout in Europe, Asia, Africa and Oceania; Completed the launch of Amazon's own stores in the United States, Canada, Britain, France, Italy, Spain and other countries.
Looking back on the development of Aqara green rice, the company has built an all-round leading edge in technology, products, brands and services. It is also on the basis of various first-Mover advantages that Aqara's industry benchmarking advantages in many fields have formed a deep bond with the company, which is also a deep moat that distinguishes Aqara from its peers.
Specifically, "the first-Mover advantage of a perfect service provider system" can be regarded as one of the most distinctive labels of the company. Solution service delivery and after-sales have always been the shortcomings that restrict the development of smart home industry. The development of service provider system is an important part of smart home to realize the closed-loop intelligent landing of the whole house from online to offline and improve the service experience.
When the industry is immersed in making single products and obsessed with fascinating business stories, Aqara jumps out of the myth of single product entrance theory and studies whole house intelligence from the perspective of user experience; When the smart home industry was questioned as "pseudo-demand", when the smart home has not yet landed on a large scale, Aqara's whole house intelligence has made small achievements. Together with Aqara service providers, whole-house intelligence has blossomed all over the country. Finally, the 1km service has landed.
In this regard, Aqara took the lead in practicing the concept of "service is product" in the industry, and has now built a smart home experience hall in China, covering more than 490 cities and regions across the country, with more than 65,438+00,000 offline service teams, and completed a complete one-stop customized service for the whole house through the 4S service model.
On this basis, Aqara was able to establish a channel to provide personalized experience and customized high-value services between brands and consumers, which also made it break through the bottleneck of "difficult promotion" in the industry.
Specifically, although many users know the concept of smart home, they lack a real understanding of the convenience and experience that smart home can bring, and industry cognitive education needs to be popularized. On the other hand, at present, the audience of smart home is mainly concentrated in the younger generation, and the product audience needs to be broadened to a wider age group.
Among them, the service provider system provides an immersive whole-house intelligent experience, and a modern lifestyle of smart home can be presented to customers at zero distance. Among them, the industry benchmark built by Aqara has improved the service provider system, which has become one of the core moats for the company to be overtaken by peers in a short time and form a time difference barrier.
In addition to the construction of the service system, "the product strength of the whole scene layout" is another core that supports Aqara to achieve long-term sustainable development. Up to now, Aqara has built the most complete wireless sensing system in the industry, covering human body, doors and windows, air detection, temperature and humidity, water immersion, smoke sensation, exercise, etc., and since most products are independently developed, it has a unified high-quality product experience. In addition, there are various intelligent switches, sockets, curtain motors, air conditioning controllers, dimmers, door locks and other intelligent controllers.
Based on the consideration of user experience, Aqara has established a wide range of cooperative relationships with intelligent ecology, including Xiaomi Mijia Ecology, Tmall, Baidu, China Telecom, AppleHomeKit, GoogleAssistant, AmazonAlexa and so on. , and announced its support for the Matter protocol initiated by Amazon, Apple and Google, which is one of the smart home brands with the most access platforms at present. At the Google2022 I/O Developers Conference on May 12 this year, Google announced that with the support of Matter, Google's products can be interconnected with the world's top brands such as Aqara, Samsung, Panasonic, Philips and Schneider, and become a smart home brand recognized by Google.
It is worth mentioning that based on excellent product performance, Aqara has reached in-depth cooperation with two international brands, Apple and Google, both of which mentioned the Aqara brand at the press conference. Among them, Aqara has become the brand with the largest number of access to Apple HomeKit and the most complete experience scenes in China, and it is also the only brand in China that can realize the whole house intelligence of HomeKit only by relying on a single brand. In addition, Aqara Green Rice is also the first smart home brand in China to land at Apple's conference, and the first smart home brand in China to be recognized by Google.
The * * * interaction between products and services is reflected in the brand, forming the brand value of "new consumption influence" of Aqara green rice. Through the fine polishing on the product matrix of the complete experience scene and the deep cultivation of the ecological chain for many years, Aqara has accumulated a huge C-end user base.
As a unicorn that has been leading the industry in the field of Internet of Things, the company not only consolidates its existing moat, but also broadens its development pace to a broader international field. As the only brand in China that can build the whole house intelligence of Apple HomeKit, Aqara Green Rice products have also been displayed and sold in AppleStore retail stores and online stores in Chinese mainland, Hong Kong, Macao, France, Germany, Britain and Korea. With the strong growth of smart home, the globalization strategy of Aqara Green Rice will continue to accelerate, and a whole-house smart world with real Internet of Everything will be built for global consumers.