Loss for 14 consecutive years and 300 billion burned! Break the monopoly today and counterattack from a money-losing product to an industry giant

With the popularization of the Internet, more and more people are enjoying the convenience and speed brought by the Internet. According to the 48th Internet Report released by CNNIC, as of the end of June 2021, the number of Internet users now As high as 1.011 billion, China has not only built the world's largest Internet scale, but also has the world's largest number of Internet users.

Moreover, in the era of 5G commercialization, many people have now "retired their original 4G mobile phones and replaced them with 5G mobile phones. According to data published by IDC, in 2020, a total of 240 million 5G mobile phones, and China has become the main battlefield of the 5G mobile phone track, with shipments reaching 160 million units, accounting for more than half of the world.

In October 2021, the China Business Industry Research Institute released. In the list of the top 10 mobile phones that consumers love most in 2021, Huawei ranks first, followed by Samsung, and Xiaomi is third. It is worth mentioning that half of the top 10 mobile phones are high-end mobile phones.

We all know that if current mobile phones want to hit the high end, the chip they are equipped with is very important. In addition, the quality of the mobile phone screen is also very important. In the past, most of the screens for Chinese smartphones were imported from other countries. In order to overcome the "liquid crystal display problem," a domestic company "stepped forward" and that was BOE.

In order to break the suppression of foreign companies, it has faced losses for many years

Before 1993, the Beijing Electronic Tube Factory, which had not yet become "BOE", had suffered losses for seven consecutive years. In the same year, the Beijing Electronic Tube Factory was incorporated into a joint-stock company. Reform, and Wang Dongsheng, later known as the "Father of Chinese Display Display," was appointed chairman of BOE.

Wang Dongsheng withstood heavy pressure and led the team to conduct research and development projects for panel manufacturing. However, in the early 1990s, China's panel technology was almost "zero," and the team's research and development was "burning money." Moreover, at that time, LCD imaging technology was "in the hands of Japan and South Korea. It is conceivable how difficult it would be for China to break out of the encirclement."

In 1998, a "financial tsunami swept across Asia. However, it was this financial crisis that brought opportunities to BOE. The reason why I say this is because the industrial systems of Japan and South Korea were greatly affected. Due to the impact of the epidemic, many companies had to sell off their assets in order to "save themselves", which just gave BOE a good opportunity to acquire other companies.

After 14 years of “burning through 300 billion, the monopoly was finally broken

In the end, BOE spent US$380 million to acquire South Korea’s Hyundai TFT-LCD technology. With this technology After 5 production lines and 2 years of production, BOE finally developed its own LCD display, which not only broke the monopoly of Japan and South Korea, but also achieved mass production of displays.

However, in the early stages of BOE's R&D, it has been suffering huge losses. Even the outside world is not optimistic about BOE's "bottomless pit of spending money on R&D." However, in order to promote the rise of domestic technology, BOE has never given up. In 2005 - In 2010, BOE's cumulative losses reached 5.3 billion, and in 2010 alone, it lost 1 billion yuan.

However, technological development is the first cornerstone of a powerful country. In order to help the rise of domestic technology, From 2010 to 2019, the government invested a total of 11 billion yuan in "subsidy" to BOE. Despite this, there are still data showing that BOE suffered losses for as long as 14 years, and during this period, "300 billion yuan was burned."

Get rid of "losing money" and counterattack to become the world's number one

With independent research and development capabilities, BOE has been on the "fast lane". Starting in 2013, BOE entered the "diversification strategy" , including investments in smart hospitals; in 2014, BOE received 46 billion yuan in financing and began to enter the flexible display market. Industry insiders said that the mobile phone industry will enter a full-screen era in the future, and BOE’s flexible screens have very The biggest advantage is that at this time, BOE already has multiple flexible AMOLED production lines.

In the same year, BOE left LG, the world's largest LCD manufacturer, behind and became the new largest LCD manufacturer; in terms of AMOLED flexible panels, BOE said it expects shipments in the first three quarters of 2021 The volume will reach 40 million.

As of the third quarter of 2021, BOE's revenue and net profit "surged 72 and 708 respectively, reaching 163.278 billion yuan and 20.015 billion yuan. BOE, which has become the world's leading display panel company, has got rid of " The title of loser.

In order to continue to exert its domestic strength, BOE has applied for a total of 4,500 patents starting from 2021, of which 90 are invention patents. It can be seen that BOE already has inventive strength that is difficult to surpass. Omdia data shows that in the first half of 2021, BOE has ranked first in the world in global panel shipments, production capacity and revenue.

From “losing money” to being No. 1 in the world, BOE has traveled nearly 30 years. By 2021, BOE is still “deeply engaged in the panel industry. According to data from CINNO Research, as of June 2021, from Judging from the ranking of revenue data of various panel manufacturers, BOE's revenue reached 22.2, occupying the first position in the world in terms of panel revenue for the first time.

Now, BOE has established the world's largest module production line in Qingdao. When it is completed and put into production, I believe BOE's international status will be further improved. We can only look forward to it.