Profit model can be divided into spontaneous profit model and conscious profit model. The former is formed spontaneously, and enterprises lack a clear understanding of how to make profits and whether they can make profits in the future. Although the enterprise is profitable, its profit model is not clear, and its profit model is characterized by concealment, fuzziness and lack of flexibility. The latter, that is, conscious profit model, is formed by enterprises consciously adjusting and designing profit model by summing up profit practice. It has the characteristics of clarity, pertinence, relative stability, environmental adaptability and flexibility.
Second, the definition of profit model
Profit model is one of the important research objects of management. Profit model refers to the income structure, cost structure and corresponding profit target of enterprises divided by stakeholders.
Profit model is a systematic method to identify and manage the value of operating factors and find profit opportunities in operating factors, that is, to explore the profit source, production process and output mode of enterprises. There is also a view that it is an organizational mechanism and commercial structure for enterprises to realize value creation, value acquisition and benefit distribution by integrating resources of themselves and relevant stakeholders.
Third, the significance of the profit model
The problem of profit model arises because in commercial society, the same products or services have exactly the same physical attributes, but their value forms in transactions may be quite different. For example, cars can be sold as products or services; It can be sold not only as a work of art, but also as a tool to make money. The corresponding value forms are obviously different, from material commodity value (labor value with carrier), direct labor value, spiritual and cultural value to capital value, which may lead to different transaction prices.
In fact, entrepreneurs who have learned from the ups and downs of the business world are more insightful. They have long discovered this secret and summarized it as:
"First-class enterprises sell standards, second-rate enterprises sell brands, and third-rate enterprises sell products." Or "first-class enterprises sell standards, second-rate enterprises sell patents, third-rate enterprises sell services, and fourth-rate enterprises sell products." By combining these statements and making a slight improvement, we can get five profit models, namely, selling products, services, culture, investment (wealth) and qualifications (standards).