Tencent lost Penguin, and the "Alibaba" trademark was revoked. What happened?

As the intangible assets of enterprises, trademarks play a vital role in daily operations. With the growth of enterprises, trademarks are the carrier of corporate reputation and the soul of enterprises. In recent years, more and more enterprises have begun to attach importance to trademark protection and invested a lot of manpower, material resources and financial resources in trademark registration. Many well-known enterprises have thousands of registered trademarks. However, after the successful registration of the trademark, will everything be fine? Actually, it is not.

In order to protect Alibaba, in addition to registering all kinds of core trademarks, we also registered defensive trademarks such as "Ali Mama", "Ali Grandpa", "Ali Grandma" and "Ali Sister". The 360-degree trademark protection strategy effectively avoids the behavior of unscrupulous merchants "standing next to famous brands" to register trademarks.

But it's hard to avoid keeping secrets, such as this small trademark-No.6685014 "Ali Mama" trademark. The revoked trademark "Ali Mama" was applied for registration by Alibaba on April 28th, 2008, and was approved for registration in class 1 on May 4th, 20 10/. On June 8, 20 15, the trademark was cancelled for three years by an unknown individual (hereinafter referred to as cancellation 3).

The "Penguin" graphic trademark was revoked.

Penguin graphic trademarkNo. 1956795 was applied for registration by Shenzhen Tencent Computer System Co., Ltd. and was approved for registration on June 2, 2002. It was transferred from Shenzhen Tencent Computer System Co., Ltd. to Tencent Technology (Shenzhen) Co., Ltd. on October 6, 20 10.

The trademark is designated for the 35th category of advertising and other services, such as advertising, enterprise management consulting (consultancy), business professional consulting, business information, promotion (for others), accounting and other businesses.

Shanghai Guo Qian Enterprise Management Co., Ltd. (hereinafter referred to as "Shanghai Guo Qian") proposed to cancel the use of Tencent Penguin in advertising, enterprise management consulting (consultant), business professional consulting, business information, promotion (for others), accounting and other services for three consecutive years on April 3, 20 15 and April 5, 20 16, respectively. Guo Qian refused to accept the application, and applied for a third review on 20 October 2007/kloc-0.

Faced with the dilemma of being revoked, Tencent emphasized that "QQ" has been used and widely used by Tencent for a long time, and it has been recognized as a well-known trademark, and its penguin graphic trademark is the corresponding image representative of "QQ" social software.