Five competitive advantages of Chang 'an Benben
● Atmospheric, dynamic and unrestrained design.
Changan Benben was jointly designed and built by Changan Automobile Group and the world-famous Italian automobile design company I.D.E.A Its shape was carefully crafted by JUSTYN NOREK, the world's top automobile designer, and its body was dynamic, simple, powerful and coordinated. The side lines are smooth, and the soft and smooth molding surface is combined with tough ridges, and the lines and surfaces are coordinated and tacit, softening the strip steel; The peaceful front bumper and crystal clear headlights not only reflect the implicit charm of China culture, but also make the finishing point; The rear end of the side window glass inclines upward, and the taillight shape echoes it, making the whole vehicle slender and dynamic; The taillights are exquisite and fashionable, embedded between the side wall and the back door, connecting the past and the future, integrated and dynamic.
● Flexible and changeable super-large space
Chang 'an Benben is 3525mm long, 1650mm wide, 1550mm high, with a wheelbase of 2365mm. The front and rear wheel tracks are 1400mm and 1385mm respectively. The whole vehicle has set a new record for the spacious space of its class, which can provide as much passenger space as possible. In addition, Changan Benben is the only six-way adjustable seat design in its class, which can adjust the seat to the best driving state. The second row of seats adopts 4/6 point design, which can be folded separately, providing more flexible and changeable space, reflecting the thoughtfulness and meticulousness of Chang 'an.
● Full of power and excellent control experience.
Benben is equipped with a brand-new 1.3L all-aluminum engine, with strong power, long service life, high power, low vibration, low noise, low fuel consumption and low emission. This has obvious advantages in competing cars equipped with 0.8- 1.2L engine, which not only ensures the driving force, but also greatly improves the driving pleasure. It is particularly worth mentioning that Benben also passed the start-up test of MINUS 34 degrees in winter and the 500-hour full-load test at an altitude of more than 5,000 meters in summer, with stable and excellent performance.
● Pay attention to safety.
Benben, which is equipped with a number of safety systems, has done a lot of rigorous tests on every research and development detail, which has raised the safety performance of the whole vehicle to a new height. In addition to the application of four-channel ABS+EBD and airbags, the car body is designed with a load-bearing car body and a high-rigidity safety car body combined with European car design concepts, and 74 key parts of the frame, such as longitudinal beams, cross beams and doorsills, are protected with high-strength steel plates. In addition, Benben is supported by 13 patented technologies such as "front collision beam assembly", "rear collision beam assembly", "front cover buffer structure" and "rear suspension stopper assembly". The solid body structure has passed the frontal collision, side collision and rear collision experiments at one time, laying a prominent advantage in active and passive safety.
● Excellent trust quality.
During the three years of research and development in Benben, Changan Automobile * * * has trial-produced a 10 1 sample car, and conducted road tests in different road conditions over1000000 kilometers, including mountainous areas, urban areas, intensified bad roads, etc. Key components such as ABS+EBD, EPS and EFI systems have been imported. Nearly 300 reliability tests, such as 50,000 fatigue tests of door switch, torsional strength test of car body, thermal damage, emission test and strict strength test of front and rear suspension, further ensured the reliable quality of Benben.
Take advantage of the trend and lead the trend of economical cars
As the first self-owned brand car in Chang 'an, Chang 'an Benben has been the focus of the industry since its birth. In July, 2006, Changan officially announced its own brand automobile strategy and entered the field of China's own brand automobile. Mr. Xu Liuping, President of Changan Group, described the development blueprint of Changan's own brand cars. "Chang 'an will vigorously develop its own brand cars, take the market demand as the guide, focus on cultivating core technologies, and build well-known automobile brands with improving quality advantages as the key. In the next five years, Changan will launch more than 65,438+00 self-owned brand automobile products to achieve a leading position in the field of economical automobiles. " Changan launched its own brand automobile strategy, which is an insight into the development trend of China automobile market and the profound changes in consumer demand. With the international energy shortage and soaring oil prices, consumers' concept of automobile consumption is changing, and economical small-displacement cars have become the first choice for many rational consumers. This also gave birth to the birth of Benben, Chang 'an's first self-owned brand automobile product for the economical small-displacement vehicle market.
On September 20th, Changan Benben rolled off the assembly line, showing the excellent quality of Changan Benben in design concept, manufacturing technology, driving performance and safety guarantee, which was highly recognized by all parties and became a milestone for Changan to enter the automobile market. On June+10, 5438, Changan invited China professional automobile media to test drive Changan Benben, and Benben won the evaluation of professional authoritative media for its excellent performance. The media have said that Changan Benben is a high-quality small car with outstanding advantages and strong competitiveness compared with its peers in design, technology and performance, and it is expected to become a new leader in this level of market.
Changan Benben's price of 39,800-46,800 yuan is undoubtedly a weapon to seize market share. Because its configuration has reached the standard of higher-level models, the industry
The insiders believe that the listing of Changan Benben may break the existing economic car market structure and establish its leading position in the fierce competition.