It's not that domestic cosmetics are not good, but that Japanese and Korean products are more mature!
No added, safe and secure.
Japanese and Korean cosmetics pay attention to natural health care and emphasize no additives, so the safety of cosmetics is very high. Basically, it is based on the principle of no additives, no alcohol, no pigment and no thorns. The skin of Japanese and Koreans belongs to the oriental skin just like that of China. Japanese and Korean products are more suitable for Asian skin, less irritating, and more and more recognized by female consumers in China. The principle of excitation.
Cosmetics are mostly colorless in texture and white in luster (except makeup). Most products are tasteless, pigment-free, calm, full, quiet and non-irritating. Its advocacy and practice are famous for their "safety" and "no addition".
Superb skills
Japan and South Korea are particularly developed in technology, and Japan, which has won many awards for its patented cosmetics formula, is also cautious about manufacturing technology. This is why Japanese and Korean cosmetics are so sought after. Domestic products are always disturbing.
In terms of publicity and promotion, Japanese and Korean cosmetics brands have also done a good job, and popular Korean dramas and Japanese dramas have added fuel to the fire. On the other hand, domestic brands are not doing well in these aspects.