With the rapid development of modern society, business plans are used in many places. Business plans are a feasible business report used by entrepreneurs to obtain cooperation support or venture capital before the establishment of start-ups. What kind of business plans are effective? The following is the project plan of internet plus Innovation and Entrepreneurship Competition that I have carefully compiled, for reference only, and I hope it will help you.
Plan summary
Description: The plan summary generally includes the following contents: company introduction, main products and business scope, market survey, marketing strategy, sales plan, production management plan, managers and their organizations, financial plan, capital demand, etc. The plan summary condenses the essence of the business plan and covers the main points of the plan. When filling in, it should be clear at a glance, which is convenient for the judges or investors to review the plan and make judgments in the shortest time.
company introduction
Description: Introduce the company's main industries, products and services, the company's competitive advantages, the place, time and stage of its establishment. When introducing an enterprise, we should first explain the idea of establishing a new enterprise, the formation process of new ideas, the goal and development strategy of the enterprise. Secondly, it is necessary to explain the present situation, past background and business scope of the enterprise. In this part, we should objectively comment on the past situation of the enterprise, and avoid the heavy and light.
strategic planning
Description: introduce the company's purpose and objectives, the company's development plan and strategy.
Organizational structure of entrepreneurs
Description: Introduce the company's organizational structure and management team. Entrepreneurs need an effective management team. The quality of enterprise management directly determines the size of enterprise management risk, and high-quality managers and good organizational structure are important guarantees for managing enterprises well. Venture capitalists will pay special attention to the evaluation of the management team.
Product service
Description: Introduce the product concept, product performance and characteristics, main product introduction, product market competitiveness, product research and development process, new product development plan and cost analysis, product market prospect forecast, product brand and patent in detail. When evaluating investment projects, investors are most concerned about whether and to what extent the products, technologies or services of venture enterprises can solve real-life problems, or whether the products (services) of venture enterprises can help customers save money and increase income. In the product (service) introduction part, entrepreneurs should make a detailed description of the product (service), which should be accurate and easy to understand, so that non-professional investors can understand it.
market forecasting
Description: Introduce the market situation, competitors, target customers and markets, market positioning, market segments and characteristics of our products in detail. When an enterprise wants to develop a new product or expand a new market, it must first make a market forecast. If the forecast results are not optimistic, or the reliability of the forecast is in doubt, then investors will have to take greater risks, which is unacceptable to most venture capitalists. Market forecast must first predict the demand: is there any demand for this product in the market? Can the degree of demand bring the expected benefits to the enterprise? How big is the new market? What is the future trend of demand development and its state? What are the factors that affect demand? Secondly, the market forecast should also include the analysis of market competition-the competitive pattern faced by enterprises: who are the main competitors in the market? Is there a market gap that is beneficial to the products of this enterprise? What is the expected market share of this enterprise? How will our competitors react when we enter the market and what impact will these reactions have on the enterprise? Wait a minute.
Marketing plans/initiatives
Description: Introduce the choice of market organization and marketing channel, marketing team and management, promotion plan and advertising strategy, and price determination. Marketing is the most challenging link in enterprise management. In the introduction, we should analyze the main factors that affect the marketing strategy, such as the characteristics of consumers, the characteristics of products, the situation of the enterprise itself, the marketing Chen Ben and marketing benefits.
production plan
Description: Introduce the current situation of product manufacturing and technical equipment, new product production plan, technical upgrading and equipment updating requirements, quality control and quality improvement plan.
Financial planning
Description: Introduce the assumptions of the business plan, the estimated balance sheet, the estimated profit and loss statement, the cash income and expenditure analysis (cash flow), the source and use of funds. Financial planning needs to spend more energy on specific analysis, including the preparation of cash flow statement, balance sheet and income statement. Liquidity is the lifeline of an enterprise, so when an enterprise starts or expands, it needs careful planning in advance and strict control in the process; The income statement reflects the profitability of the enterprise, which is the operating result of the enterprise after a period of operation; The balance sheet reflects the state of the enterprise at a certain moment, and investors can use the ratio index obtained from the data in the balance sheet to measure the operating status and possible return on investment of the enterprise.
input header
Description: Introduce the risks, countermeasures and capital withdrawal mechanism faced by enterprises. It is not that competition is risk, and risks may be import and export exchange risk, restaurant fire risk and so on. And pay attention to how to deal with risks when they come. The risks faced by the enterprise and its future success, as the ways and methods of investors' capital withdrawal, and the expected income, etc.
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