When Sun Zhengyi was in college in the United States, he came up with a set of ways to make money by conceiving inventions, developing patents and selling patents.
So, he spent a certain amount of time every day, conceiving the idea of invention, and spent a year or so, accumulating more than 200 ideas of invention. Finally, the invention scheme of "multilingual translator with pronunciation" was chosen. However, due to the lack of money and technology, Sun Zhengyi came up with another way: through sales, he persuaded a series of professors to accept the plan of developing first, selling patents and getting royalties before paying them. Finally, a professor agreed to his plan. Then we worked together for several months and developed a patent sample. Finally, Masayoshi Son returned to Japan and sold his patents to many enterprises. After hard work, he finally sold it to Sharp. And sell 1 100 million yen to earn the first bucket of gold in life.
After graduating from college, Masayoshi Son came up with a set of methods on how to choose his career direction.
First, set a number of career selection criteria, such as industry prospects, innovation, entry threshold, competition, personal interests and so on. Secondly, find out dozens of fields or related projects that you think are promising, and do serious market research and business plans for these projects for one year. On the basis of investigation and study, according to the selection criteria, we finally choose the most qualified "software circulation enterprise" (that is, software wholesale industry), so as to go all out. Since then, I have embarked on a successful life path.
Then why is Sun Zhengyi's entrepreneurial road a replicable entrepreneurial road?
Because there are many successful entrepreneurs in the world, their entrepreneurial success has its specific objective or subjective conditions, such as objectively having a specific natural environment, a specific social environment, a specific opportunity of the times, and a specific industry opportunity. , or subjectively have specific professional skills, specific personal relationships, specific personal opportunities, etc. When others do not have these specific subjective and objective conditions, then the road to success of these entrepreneurs can be used for reference to others.
However, look at Sun Zhengyi's entrepreneurial road and style:
In the first stage, how to earn the first bucket of money for starting a business?
1. What if I have no money? Invent and sell patents.
2. What if there is no creative idea? By looking up the dictionary and combining random words, we can find new inventions, especially those with market demand, technical content and possible inventions.
(For example, the idea of "multilingual translator with pronunciation" came into being by looking up a dictionary and combining pronunciation, translation and machine words. )
3. What if I can't develop a patent? Seek and persuade skilled experts to cooperate and share the income from patent fees; So as to develop samples, sell patents and earn the first bucket of gold.
There are no very specific subjective and objective conditions for the above successful entrepreneurial road. Although each step has its own difficulties, it is feasible and a successful way to start a business for those salespeople who have a certain market vision and basic quality. Especially when the creativity of the invention comes from the market demand itself.
In the second stage, how to choose a career direction?
There is no preset industry and field, and a systematic market research method is completely adopted. In essence, the project investment research method used by an enterprise is used in personal career choice and successfully finds the best career path in the actual situation. The significance of this is to enhance the autonomy and inevitability of success in life and reduce the contingency of success in life.
In this entrepreneurial process, there are no very specific subjective and objective conditions. This systematic market research method can also be obtained by studying the corresponding economics courses, which is also feasible for others and a successful model that can be replicated. (Of course, this requires a higher market vision and judgment for replicators, but it also varies from person to person, and the size and distance of the target can be different. High harvest is high, low harvest is low. )
There is another point that must be emphasized in particular. At the same time, we should see Sun Zhengyi's distinctive entrepreneurial style: first, horizontal over-preparation, then careful selection, and finally vertical depth attack. This way of working has been adopted by Sun Zhengyi many times. Of course, the road to entrepreneurship is important, and the style of entrepreneurship is the guarantee of success, and both are indispensable.
From the above analysis, we can see that Sun Zhengyi's entrepreneurial model: conceiving invention-cooperating in patent research and development-selling patents-winning the first pot of gold-market research in various industries-is a replicable model, in which the entrepreneurial road can be replicated and the entrepreneurial style must also be replicated. Although the success of replication is conditional, it also requires entrepreneurs to have excellent market vision and the quality of hard work, but then again, without market vision and hard work, it is very difficult to start a business, which has nothing to do with a successful entrepreneurial road.
Finally: success is of course important, but what is behind it is more important. If a person can see the same essence of things through different appearances, he can open up a relatively universal road to starting a business from scratch, which shows Sun Zhengyi's strong internal strength.
There is such a person whose height is less than 1.6 meters, but he is called "the emperor of the electronic age". His fame is not as good as that of Bill Gates, or even as good as that of Yahoo's Jerry Yang, but his share in the Internet economy has surpassed that of the above two people.
He is Masayoshi Son, a unique dreamer in the Internet field, who has made countless people's Internet dreams come true.
1995, he invested $2 million in Yahoo; , a little-known company; That year, he also invested $30 million in UT Starcom, an internet company in China. In 2002, he met Ma Yun for less than 6 minutes and decided to invest 20 million dollars in Alibaba. After broadband triggered the second Internet craze, many well-known domestic IT companies established Softbank brands: Sina, Netease, Shanghai Shanda, Ctrip, Dangdang, Taobao, Focus Media, blog China and Shenzhen Mingwan.
Some people call Sun Zhengyi "heresy" and "madman". Throughout his life, he made many crazy decisions that ordinary people can't understand, just like Don Quixote with infinite dreams. The difference is that he succeeded.
The anecdotes of Softbank and Masayoshi Son in recent years are well known by the industry because of the Internet boom. In fact, the richest man in Asia, who is as stupid as a fool, had a wonderful professional experience at first.
Let people remember Japan Softbank.
1980 In March, Masayoshi Son graduated from the University of California, Berkeley, and hurried back to Japan to start a business without a diploma. Previously, Sun Zhengyi, aged 19, earned the first bucket of gold in his life in the United States-110,000 dollars-which was the patent agency fee for the research and development of voice translators when he founded the company.
After the 23-year-old Sun Zhengyi returned to Japan, he secretly vowed that he must get the first 1 in a certain field, listed 25 items, and added the indicators obtained from his own investigation to every career choice. Finally, I decided to invest in the computer field with the highest comprehensive index.
1981September, Masayoshi son established Softbank company in Fukuoka, engaged in the circulation and trading of personal computer application software. At that time, the registered capital was only 6.5438 million yen. At this time, the annual exhibition of household appliances and electronics industry is being held in Minamoto, Osaka. Sun Zhengyi invested 8 million yen of the registered capital of 6.5438+million in this exhibition, and rented an exhibition area with the same size as Panasonic and Sony. From the common sense, it is really unwise to invest 80% of the capital. SoftBank's participation business negotiation also broke the routine-SoftBank bears the rental fee and decoration fee of the exhibition area, and the software company only needs to bring the participating software. In this exhibition, the number of customers who came to consult was unprecedented, but only 300 thousand yen was brought in. But in Masayoshi Son's view, remembering the name Softbank in Japan is a great success.
With keen insight and outstanding business mind, Sun Zhengyi got an inspiration from this exhibition-he saw that the series of notebook computer software "notebook computer library" exhibited by Hewlett-Packard Company was very popular, and Sun Zhengyi planned to take this software to bookstores all over the country for sale.
Although he foresaw the future of this computer-related publishing industry, Sun Zhengyi was a layman to the publishing industry at this time. He visited Satoshi Tanabe, executive director of Asahi Bookstore Headquarters in Tokyo, and convinced him that personal computers are about to develop at an alarming rate, and readers' eyes will definitely be locked in the computer field in the future. Sure enough, the book "Electronic Library" sold well, and Softbank began to make a fortune in the publishing industry. Sun Zhengyi said: "That was the starting point of my publishing work. I am convinced that the publishing industry will become the pillar of the digital information society. "
Become the first distribution company in Japan.
198 1 year, Sun Zhengyi's career in Japan just started, and Bill Gates firmly grasped the inspiration and confidence to achieve great success, and signed an operating system import and export license with Microsoft. What should have happened in the 1980s at the beginning of the information society happened in Japan and the United States at the same time.
Fujiwara Muraro, who joined the new motor, was deeply impressed by the active performance of Japanese Softbank at Osaka Electronics Show. Shangxin Electromechanical Co., Ltd. just opened ——“J & P Science Park, the largest computer specialty store in Japan at that time, and we need to find a company capable of providing them with software products. Fujiwara contacted Masayoshi Son, who was running to raise commercial funds at that time, by telephone. Fujiwara was deeply impressed by the clear thinking and dialogue logic of the latter. Sun Zhengyi's theory is simple: it is the cheapest to collect software from all over the country and buy it in large quantities at one go. The experience of studying abroad made Sun Zhengyi very aware of the potential energy and development trend of American economy and industry. He believes that the upward trend in the United States will spread to Japan after a few years of time difference. "Cooperate with me, and J & ampp will also generate added value!" Only with enthusiasm and dreams, Sun Zhengyi finally got the monopoly contract of Shangxin Electric and promised to collect all the software within one month.
There were many software stores in Hokkaido and Kyushu at that time. With amazing actions, Softbank Japan collected and purchased more than 65,438+100,000 kinds of games and practical software from100 software stores within the agreed time limit, totaling 45 million yen. Using these softwares, J &；; P held an outdoor exhibition, and this idea made J &；; P's sales have further expanded. It also made the software distribution company Softbank Japan take a big step.
Masayoshi son began to strike while the iron was hot and went to department stores and shops for publicity. "Shangxin Electric is the largest computer distributor in Japan. It owns all the software in Japan, and I have the exclusive right to sell it. If you want to succeed, please contact me immediately. "
From 65438 to 0980, various games came into being in Japan. Hadoson, the largest Japanese software company, was in the center of game software at that time, and their games such as The Legend of Momotaro, Star Warrior and Takahashi Celebrity Adventure Island were very popular. Masayoshi son once invited Yuji Kudo, the manager of Hadoson, to attend the electronic exhibition in Osaka, but he was rejected, but Masayoshi son was very interested in Kudo. So he asked his younger brother Hao, the deputy manager, to meet Masayoshi Son.
I met Hao for the first time and immediately said after introducing myself, "I really want to sign a monopoly contract with your company and sell your software to a small shop through Softbank." This surprised the other party. Hadoson's software has been sold through two lines: communication sales line and circulation company line, and the company itself has begun to prepare its own circulation network. It is natural to respond that signing a monopoly contract will reduce sales. In this regard, Sun Zhengyi calmly replied: "Japan Softbank will not use those irregular sales methods, and we will eventually return with dozens of times of profits." "Because I am a genius, I want to make Softbank Japan the first circulation company in Japan." Although he had not signed an exclusive sales right with Shangxin Electric at that time, he had no funds and no actual performance, but he convinced Hao with his unique self-confidence and enthusiasm that this was by no means a delusion. Sun Zhengyi's persuasiveness and actions will make his dream possible.
In the end, Hao agreed that Japan's Softbank would obtain Hadoson's monopoly contract with an advance payment of 30 million yen.
The growl of a sick tiger
1983, Softbank of Japan developed smoothly. When the company was first established two years ago, there were only three people. By 1982, the number of employees has increased to 30, and the sales income is 2 billion yen. By 1983, the number of employees increased to 125, and the sales revenue also soared to 4.5 billion yen.
The busy son began to feel tired and was diagnosed with chronic hepatitis during regular physical examination-at that time, the disease was incurable. At this time, he also realized that as an entrepreneurial operator, his enthusiasm came and went quickly, which determined that Softbank needed a manager who was familiar with both finance and market. So he invited Daihiko Omori, then the deputy general manager of Japan's Security Agency, to be the general manager of Softbank and to be the chairman himself.
While Masayoshi Son was suffering from hepatitis, Nishihiko, the founder of ASKI, who was called a "genius" in Japan and won the exclusive right to sell the "Basic" language in Japan, announced with Bill Gates of Microsoft, a large Japanese computer manufacturer, and representatives of 14 home appliance manufacturers that "it is recommended to unify the standards of home personal computers to MSX".
In Sun Zhengyi's view, this proposal is only for Xiheyan's own private interests in his own enterprise, in order to collect high patent royalties. Microsoft proposed that to participate in standardization, it is necessary to pay a joining fee of 30 million to 60 million yen, and each computer has to pay a patent fee of several thousand yen. Softbank Japan is only willing to accept the participation fee of several million yen and the patent royalties of several hundred yen. The contradictions between the two sides have intensified.
Masayoshi Son, lying in a hospital bed, decided to challenge Xiheyan head-on, and the Yu Shizhi dispute broke out. Sun Zhengyi declared to 265,438+0 PC manufacturers that "Softbank agreed to adopt another standard." Finally, the struggle gave in to Xiyan and ended in disclosing the basic design book and all the software production information to the hardware manufacturer.