The Necessity of Combining the Realistic Film Economics

Film economics is a theoretical discipline that studies film as an industry. This paper mainly studies the film production, marketing, consumption demand and derivative products related to the operation of film economy, and provides theoretical basis for the development of film industry.

1, macroeconomic research, such as industrial management strategy, entertainment economy, anti-monopoly, government cultural policy and financial assistance, star system, derivative product strategy, technology development, future prediction, etc.;

2, enterprise management, such as joint venture strategy, business decision-making, company management;

3. The whole process of film production, such as script purchase, financing investment, cost budget accounting and production funds;

4. Film circulation and consumption, such as film marketing, promotion strategy, audience positioning, target market, consumption motivation, consumption ability, consumption mode, publicity and advertising, distribution mechanism, cinema screening, schedule arrangement, fare strategy, box office revenue statistics, audience survey and overseas marketing;

5. Economic laws, such as contract specifications, intellectual property protection, brand protection, etc. Film economics is a comprehensive subject with strong practicality, involving film audience, sociology, film aesthetics, statistics and so on. China's film industry used to implement the planned economy system for a long time, and the film industry has been managed according to cultural undertakings. The unified purchase and marketing has not formed a flexible market mechanism, which has low economic benefits and wasted resources, which has hindered the further development of the film industry.