Not long ago, Xiao Huang, a 2007 graduate of Xi University of Technology, attended a symposium on the implementation of the city's entrepreneurship policy held by the municipal government. At the meeting, he put forward the idea of establishing a job-hunting website for college students, which was appreciated and supported by Mayor Chen Baogen. With the encouragement of the mayor, this young man full of entrepreneurial passion quickly improved the long-simmering business plan and set up the basic framework of the future website. But an unavoidable problem is that because I can't write computer programs, the establishment of the website must be completed by professional and technical personnel. Where is the core figure of this technology? After several months of hard work, Xiao Huang had to give up his dream of starting a business temporarily and find a job for others first.
"Insufficient analysis of entrepreneurial conditions is my biggest failure." Xiao Huang summed up the beginning of his failure.
Rough job-hunting experience stimulates entrepreneurial dreams
In the last semester of university, Xiao Huang ushered in one job fair after another, and was disappointed again and again. "We are constantly rushing to various job fairs, but it is difficult to find suitable enterprises in the massive recruitment information." In contact with enterprises, Xiao Huang learned that enterprises have similar troubles. Because they don't know much about students, the enterprise just signed the employment agreement through job fairs or simple interviews, but later it was found that the recruited employees were not suitable for the job, which wasted a lot of manpower and material resources. So, he came up with the idea of running an unusual job search website.
Xiao Huang said that in the website, he will build a long-term and stable contact platform for enterprises and college students. As long as college students and enterprises register, the two sides can get to know each other through this platform, and enterprises can even track the performance of college students during their school days and decide whether to hire them when they graduate.
In the next few months, Xiao Huang began an extensive market survey. He visited more than 20 enterprises and communicated this idea with the person in charge of the human resources management department. The special service content of the website has been affirmed by 70% people. "I will use two to three years to promote the website, attract college students and enterprises to log in and charge some membership fees to enterprises. After three years, the number of clicks has increased to a certain extent, and advertising will become another channel for the website to make profits. In the future, on the basis of continuing to improve the service content of the website, a series of related products will be launched, which is believed to have greater development prospects. " In fact, Xiao Huang has defined the profit model of the website. As for the long-term planning of the website, Xiao Huang said that he has made corresponding plans.
Eager for entrepreneurial guidance
Although he made his own business plan, established a profit model, conducted market research, and obtained financial support from his parents and brothers, Xiao Huang neglected one of the most critical factors in starting a business-building a capable team.
"At first, I didn't think it was a problem. There are many people who know the program and will definitely attract such people. " It was not until the later stage of making a business plan that Xiao Huang released information to his friends and only found a high school friend who made a website. "There are too few people. The programming of this website will take at least two years. " Xiao Huang said that at present, there are too few people who have mastered this technology in colleges and universities, and those who have rich experience and ability are unwilling to give up their jobs and start businesses with him. It's like having no right-hand man. The result of Xiao Huang's struggle alone can only be retreat.
"A reasonable business plan, capital and team are the three elements of starting a business, and they are all indispensable. I didn't realize this before. " Xiao Huang felt a little sorry. He said that if someone had given him guidance and reminder, he might not have made such a mistake. "Schools should offer elective courses on entrepreneurship guidance to give certain guidance to college students with entrepreneurial ideas."
At present, Xiao Huang has temporarily put down her business plan and is busy looking for a job. "With several years of work experience, I will continue to complete my entrepreneurial dream. In the past few years, I will establish my own life circle and find the best team to start a business. "
Clear direction, towards success.
In addition to being a graduate student at Xi Jiaotong University, zhangyan is also the chairman of the Presidium of Tongxin University Entrepreneurship Association. He is also the general manager of Xi Anyi Earphone Companion R&D and Marketing Center and Centric Corporate Culture Communication Co., Ltd.
Rich club experience, patents, down-to-earth way of doing things and firm development goals have made zhangyan's entrepreneurial road wider and wider in just over a year.
From applying for a patent to starting a successful business.
Zhangyan, a frequent visitor to Internet cafes, observed that the keyboard and mouse in Internet cafes are easier to clean, but the operators of Internet cafes have never found a suitable way to clean headphones. So, zhangyan came up with a way to attach a disposable sanitary diaphragm to the earphone, and successfully applied for a patent. During the undergraduate course, zhangyan, who is willing to think and innovate, successfully applied for the next three patents.
Due to the low production cost and strong operability of this project, higher economic benefits can be obtained after it is put into the market. After a long period of market research, zhangyan started this business plan. In June 2006, Xi Anyi Earphone Partner R&D and Marketing Center were established.
Zhangyan introduced that at present, the company adopts the mode of commissioned production, and a factory in the Economic and Technological Development Zone is responsible for production after purchasing raw materials from other places. At the end of last year, the first batch of 6,543,800,000 packs of earphone films were successfully rolled off the assembly line. "While entrusting the factory to produce goods, my friends and I began to establish contact with major Internet cafes, because our main consumers are Internet surfers in Internet cafes." Zhangyan said that now the company has established a solid relationship with 16 Internet cafe, and the current sales volume has reached 30%, and the production cost has basically been recovered.
"In the early days, due to the shortage of funds, it was impossible to put a large number of advertisements to broaden the sales channels, so we could only adopt the most primitive method and run Internet cafes one by one." Zhang Yan confidently said that as long as he and his business partners are down-to-earth and slowly accumulate, when their income reaches a certain level and their strength is sufficient, they will definitely push this product to the national market.
Discover business opportunities from the university market
The work of the University Students' Entrepreneurial Association made zhangyan more aware of the rupture in the process of docking the university market with the external market. "In fact, colleges and universities are a market with great business opportunities, and according to my experience with many enterprises, enterprises have a lot of resources but cannot enter this market because they don't understand colleges and universities. I think we can do this work. " So at the beginning of this year, zhangyan established the Center Corporate Culture Communication Co., Ltd., which mainly undertakes the organization, planning and promotion activities of some corporate brands entering the campus, and is responsible for the planning of new products entering the university market. In addition, relying on the manpower advantages of the University Students' Entrepreneurship Association, the company also opened a physical store in colleges and universities.
One of them is the Tongxin College Student Convenience Store in Huaqing Campus of Xi University of Architecture and Technology, which mainly deals in digital communication products. He Jianwei, a student of Xi University of Technology who participated in the market research of convenience store projects, said that college students have a great demand for digital products, but they are often cheated because they don't know the products. After the opening of convenience stores, students are willing to buy out of trust, and the quality services emphasized by organizations and companies have made more and more customers in convenience stores. The current daily net income is about 150 yuan. Zhangyan revealed that this summer, the company is preparing for the opening of two chain stores, namely the new campus of Xi International Studies University and Qujiang campus of Xi University of Technology, which are expected to open in early September. By the end of the year, the company will open five chain stores in colleges and universities.
"Our future goal is to make the company a comprehensive platform for talent flow, information flow and logistics." Zhangyan said that the company's "enclosure movement" in the university market has made some achievements. As long as we continue to make steady progress according to the development plan, the future is bright.
Are you ready for college students to start a business?
The 2007 "Shaanxi Unicom Cup" xi University Student Excellent Network Innovation Project and Entrepreneurship Competition sponsored by Shaanxi Unicom Company, Xi Hi-tech Zone Pioneer Park Development Center and BTrend Company of the United States officially started on May 3 1. In just over a month, the organizing committee of the contest received nearly 150 entrepreneurial project plans. Zhai Weihe, a staff member of the organizing Committee, lamented: "June and July are the final exams for college students. We are surprised that so many students can participate in the competition. This is enough to see how high the entrepreneurial enthusiasm of Xi' an college students is. "
If such a contest provides a stage for Xi 'an's college students' entrepreneurial dream, then the recent nationwide entrepreneurial action of the municipal party committee and municipal government has ignited the entrepreneurial passion of college students. "In particular, the preferential policies of 3,000 yuan to run the company have brought hope to college students' entrepreneurship." He Jianwei, vice president of Xi 'an Tongxin College Student Entrepreneurship Association, said.
Judging from Xiao Huang's failed entrepreneurial start and zhangyan's slow and steady entrepreneurial experience, it is obviously not enough for college students to have entrepreneurial enthusiasm.
Keywords: passion and reason
"Sometimes, passion will enable you to overcome setbacks in the process of starting a business." Zhangyan believes that it is indispensable for college students to have and maintain an entrepreneurial passion. "But it is more important to face it rationally."
Li Tao, a career planner for senior students and a professor at Chang 'an University, believes that not all people with entrepreneurial passion are suitable for starting a business. Before starting a business, college students should make a good career plan, and an executable plan is essential. The specific advice given by Shaanxi Investment and Entrepreneurship Association to college students' entrepreneurship is that entrepreneurial projects must conduct in-depth market research to overcome blind optimism. In the business plan, clearly define the goals to be achieved, and break them down into practical small goals to be achieved in stages.
Keywords: team and core
"The chances of success in team entrepreneurship are much higher than that in individual entrepreneurship." He, a staff member of the Organizing Committee of the "Shaanxi Unicom Cup" Excellent Network Innovation Project and Entrepreneurship Competition for College Students, said that from the business plan received by the competition, many college students ignored this point. He believes that college students should cultivate team consciousness, especially those who are interested in starting a business, and should pay more attention to cooperation consciousness, because organizational ability and management ability are the main abilities that a successful entrepreneur must have.
Zhai Weihe believes that in fact, everyone can try to start a business. Everyone does not have to be the core of the entrepreneurial team, but the entrepreneurial team must have a core figure to unite people.
Keywords: practical experience
"Internship experience in some big companies has helped me a lot." Xiao Huang said that without these internship experiences, his business plan would be more difficult to operate. Zhang Yan also said that the work experience of the entrepreneurial group is a fortune for him to start a business.
Professor Li Tao believes that college students lack social experience and entrepreneurial experience, and if they rush to start a business, they may lack psychological preparation for the problems in the process of starting a business. Zhai Weihe suggested that college students use their summer vacation to practice in some big enterprises instead of paying attention to the amount of compensation. The key is to learn the way of doing things and exercise the business thinking of enterprises. Zhai Weihe also called on enterprises to open more jobs to accept college students and provide them with a platform for exercise.