Hello~ Hehe~~ Let me talk about some of my favorite brands~~
The first is Biotherm~
Brand Story:
Bio means life of skin; therm means mineral hot springs; Biotherm is the beautiful fusion of human technology and nature.
Beauty should be free, simple and interesting. It contains unabashed innocence and self-confidence, a passion to get close to nature, and to breathe and enjoy the fresh beauty of nature. They are the natural radiance of sunny girls in modern cities who advocate health, have bright smiles, and enjoy life.
Beauty cannot be separated from water, because water is the source of all things. It breeds life and is also one of the indispensable elements for the reproduction and continuation of life. The hot spring water containing minerals is the essence of nature.
In the mountains of southern France, there is a mineral hot spring that has special effects on the human body, especially the skin. The air there is fresh and green, and BIOTHERM was born here in 1950.
After more than 20 years of extraction research and development, BIOTHERM has finally successfully extracted the mineral spring organic active factor P.E.T.PTM through biological patented technology. Now, BIOTHERM has become one of the three major skin care brands in Europe. It designs different colors for products suitable for different skin types according to different skin types, skin care and lifestyle habits of different women, and different needs. Every woman is protected by pure health.
BIOTHERM makes you become clearer when caressed by pure spring water. BIOTHERM makes you feel more comfortable when embraced by nature. BIOTHERM allows you to experience the most noble modern life style - return. Pure, return to nature!
Brand history:
A long time ago, the ancient Greeks and Romans understood the therapeutic effects of mineral hot springs on the human body. They built many large bathing places to bathe in minerals. Hot springs are a way of health preservation and enjoyment.
But by the Middle Ages, any activity that was beneficial or enjoyable to the human body was regarded as a sin. Therefore, enjoying mineral hot spring baths was also regarded as a transgression and was prohibited by the Puritans and gradually disappeared.
Until the 18th century, a French count accidentally discovered that skin diseases were cured because his dog often bathed in mineral hot springs, so he began to use mineral hot springs to condition his skin. It was not until the end of the 18th century that people began to be enthusiastic about bathing in mineral hot springs again.
After research and practice, people have discovered that the mineral hot springs originating in the mountains of southern France have special effects on the human body, especially the skin. For many years, BIOTHERM biologists have been studying the vitality of skin and its inner needs. They went deep into the French mountains and discovered that these special effects on the skin came from thousands of organic substances in the mineral springs that were completely similar to skin cells. They then used patented technology to extract them and apply them to the research and development of cosmetics. Finally, after more than 20 years of hard work, they detected a magical substance from mineral hot springs, which is the mineral spring organic active factor P.E.T.PTM.
BIOTHERM is headquartered in Monaco, a pocket kingdom known for its quality. Monaco is a beautiful pocket country in southern Europe, where it is rich and beautiful, elegant and pure. BIOTHERM's products are also produced here, which perfectly matches the image of Monaco. Monaco's world-famous pursuit of excellence in product quality, packaging, etc. also coincides with BIOTHERM's product image.
For half a century, BIOTHERM has developed rapidly in Europe and even the world. In the mid-1990s, BIOTHERM was the first to be launched in South Korea, Taiwan, Singapore and other places in Asia. It was deeply loved by local young women and won the A huge success. In 2001, BIOTHERM will expand its market in Japan and launch its products in mainland China and Hong Kong.
Brand characteristics:
Magical P.E.T.PTM
The mineral spring organic active factor P.E.T.PTM rich in BIOTHERM Biotherm products can indeed be called a miraculous substance. Its active ingredients are very close to the structure of human skin cells and contain trace elements, proteins, mineral salts and sugars, which can effectively regulate the functioning of skin cells and achieve perfect balance. Just like the conductor of a symphony orchestra, mineral spring organic active factor P.E.T.PTM uses the most natural and gentle way to allow various elements of cells to live in harmony, making them full of life vitality at all times.
Different women have different skin types. Even the same skin type will have different needs due to different environments, skin care and lifestyle habits. Based on these different needs, BIOTHERM's biologists have developed a series of skin care products that can change the appearance of the skin and respond to the different inner needs of the skin, soothing the skin and rejuvenating the skin, based on the mineral spring organic active factor P.E.T.PTM. Pick up the natural rhythm and achieve perfect balance. If you can continue to receive the conditioning care of BIOTHERM, your skin will be purer, healthier and brighter.
"1-2-3" Simple Skin Care
BIOTHERM has designed 3 different colors for products suitable for different skin types. Soft light pink is a color suitable for dry skin products, which can provide warm moisture and care to the skin; fresh light green is a symbol of life and nature, and BIOTHERM uses it for the packaging of neutral mixed products; and clear The light blue is the most suitable color for oily to combination skin.
"Lifestyle" skin care concept
BIOTHERM Biotherm's biologists pay attention to modern urban women, and based on biological science, research and develop products that are not only suitable for their different "skin types", but also Skin care products that meet their different "lifestyles". For example, the HYDRA DETOX deep purification series is aimed at women who are stressed and polluted in urban life and need detoxification, purification and deep moisturizing; the AQUA RELAX active spring aromatic series is aimed at women who need relief and relaxation after a tiring and stressful day; the EAU VITAMINEE vitality series is aimed at For women who desire natural health and added vitality, there is also the WHITEDETOX whitening and purifying series that meets the needs of Asian women. It comprehensively protects the skin of the face and body, conveys the skin care concept of "noble life style comes from simple and natural maintenance", and brings the same smart beauty to fashionable women of different temperaments.
To date, BIOTHERM has formed a complete series of care products. As a well-known French cosmetics brand with professional research in facial skin care, facial color care and body skin care, BIOTHERM has become a household name in Europe. Consumers appreciate BIOTHERM's simple and clear care procedures, obvious use effects and reasonable The price has been affirmed, and it has become one of the three major skin care brands in Europe. It is also sold in more than 50 countries and regions around the world. It is also widely respected by young women in places such as Japan, South Korea, Taiwan and Singapore in Asia.
Then comes Estée Lauder
Brand introduction:
Estée Lauder Company was founded in New York, USA in 1946 and mainly sells four types of skin care products. It is the predecessor of The Estée Lauder Companies established by Estée Lauder and Joseph Lauder. It has now developed into the world's largest skin care, cosmetics and fragrance company, and is still expanding its business. The Estée Lauder Company also has other well-known branch brands, such as Clinique, Aramis, Bobbi Brown, Mark, Original, Jane, Donna Karan, etc. Estée Lauder Cos. has approximately 12,000 employees and, in addition to the United States, its cosmetics are produced in Australia, Belgium, Canada, the United Kingdom and Switzerland.
In order to bring beauty to every woman, Mrs. Estee Lauder established the company named after her in 1946 and launched her first product: developed by her uncle who was a chemist. A bottle of skin cream.
Before the cream was eventually branded Estee Lauder, it had already won a loyal following.
When the revolutionary Youth-Dew fragrance was launched in 1953, The Estée Lauder Company had already earned a reputation for continuous innovation, expertise in research and development, and excellent quality.
Today, Estee Lauder's skin care, makeup and fragrance products have become the best example of the perfect combination of science and art. In view of the company's strict control of product quality and faithful fulfillment of customer commitments, products marked with the word Estée Lauder are loved by users in more than 100 countries around the world.
Brand history:
Born in New York after World War II.
Esty Menzel was born in 1907 in Queens, New York, to a Hungarian Jewish immigrant family. Her father ran a hardware store. She was the ninth child in the family. Esty's uncle is a pharmacist who likes to prepare various chemical preparations in the laboratory. In the 1930s, Esty received a moisturizer formula from her uncle. She made the product according to the formula and sold it to female customers in a beauty salon in Manhattan, New York.
In 1946, Esty, already Mrs. Lauder, and her husband Newsef Lauder founded their own company in New York with $50,000 - Esty Lauder Company, that is, Later, the company was translated into Chinese as "Estee Lauder". The company initially sold just four products: cleansing oil, facial cream, lotion and all-in-one moisturizing serum. In the first one or two years, Estee Lauder's business was not big. In 1948, Mrs. Lauder relied on her outstanding eloquence to persuade the famous New York department store "SAKS Fifth Avenue" to allow her to open a specialty counter. Estee Lauder's popularity as a high-end beauty and skin care brand has skyrocketed since then.
In 1953, Estee Lauder launched YouthDew. This is a scented bath oil that can be used as a perfume. "Youth Dew" was a great success after its launch, breaking the dominance of French perfumes in the world, making high-end perfumes no longer a luxury product that only a few ladies can use, and Estee Lauder also gained a reputation for innovation and quality. Since then, Estée Lauder's fragrances have been highly regarded by the fashion industry. For example, for its BEAUTIFUL perfume, its advertisements always feature brides. It is said that the creation of BEAUTIFUL fragrance was inspired by Mrs. Lauder's best memories in her life and her touching vows. “I don’t want BEATIFUL to smell like roses, gardenias, or any single floral fragrance. I want BEAUTIFUL to be the most wonderful, richest, and most harmonious fragrance that combines thousands of floral fragrances in the world. said Mrs. Loud.
In fact, Mrs. Lauder's most famous saying is: "Every day I work in my life is selling." She not only has a keen insight into fashion trends, but also has a good reputation in the business world. He is also a marketing expert. She has two major innovations in the promotion of cosmetics: one is to distribute small samples for free, because she believes that "good products will speak for themselves"; the other is that when purchasing products, customers can receive gifts of the same brand. These innovations have become classic means of cosmetics marketing today.
In the 1960s, Estee Lauder began to vigorously expand the international market, entering the United Kingdom, Canada, Australia, France, Germany and Japan. Most Estee Lauder counters are located in high-end department stores, such as Harrods in London and Galeries Lafayette in Paris. The more fashionable and expensive the place was, the more it suited Mrs. Lauder's taste.
In addition, the company continues to expand its product line. In 1964, it launched men's perfume and beauty and skin care products. In 1968, it established a Clinique laboratory to develop and produce fragrance-free products that have passed anti-allergy tests. Beauty and skin care products. In 1990, in order to adapt to the global environmental protection trend, Estee Lauder established Origin Co., Ltd. The products developed by this company emphasize pure natural plant formulas without animal testing, and all packaging can be recycled.
In 1985, Estee Lauder's annual sales revenue exceeded US$1 billion. In 1995, the company was listed on the New York Stock Exchange. Currently, Estee Lauder products are sold in 130 countries and regions around the world. The company's net sales revenue in fiscal year 2004 was US$5.79 billion. It is a veritable cosmetics empire. Estee Lauder, LaMer, Clinique, Origins, MAC and other brands are all owned by Estee Lauder, accounting for half of the well-known cosmetics brands in the United States.
To this day, Estee Lauder still maintains a strong family flavor, with four of its top management being family members. In April 2004, Mrs. Lauder, who single-handedly founded Estee Lauder, died at her home in Manhattan at the age of 97. Mrs. Lauder was named one of the 20 most influential business wizards of the 20th century by Time magazine in 1998, and was the only woman.
When Mrs. Lauder founded the company in 1946, she had an unshakable belief that "every woman can be beautiful." By the time of her death in 2004, this simple idea had virtually changed the face of the cosmetics world. In the United States, Estee Lauder has become a typical representative of fashion perfection.
Brands:
Through years of hard work, the Estée Lauder Group has established a uniquely balanced brand family. This balance is reflected in the positioning of all brands it owns, in the different consumer groups that the brand appeals to, and in the balance of the brand's category and regional advantages. The company currently owns the following brands:
Estée Lauder
Estee Lauder was founded in 1946. Products include a wide range of makeup, fragrances and skin care products for women and fragrances and skin care products for men. Estee Lauder brand products enjoy a reputation for technological advancement, innovation and quality, and are sold at more than 13,000 points of sale in more than 130 countries and regions.
Aramis
Aramis was founded in 1964. The brand pioneered the marketing of high-end men's care, skin care products and fragrances. In 1987, it pioneered Lab Series Skincare for Men, which includes shaving products, moisturizers and cleansing lotions and is a leading men's skin care product. The brand is sold in more than 14,000 points of sale in more than 122 countries and territories.
Clinique
Clinique was founded in 1968. The famous Clinique three-step process, including cleansing, cleansing and moisturizing, is the essence of Clinique skin care. All Clinique products undergo rigorous allergy testing and are made under the guidance of leading dermatologists. Clinique offers a comprehensive line of skin care, makeup, fragrance and hair care products for women and men, sold at more than 13,000 points of sale in more than 130 countries and territories.
Prescriptives was founded in 1979.
It is suitable for women of different ages and skin types, and is famous for its customer beauty concepts, technologically innovative skin care and cosmetics, and unique visual design. The brand is sold in 4 countries.
Lab Series Skincare for Men
Founded in 1987.
Lab Series Men's Skin Care Products, developed by the Lab Series Research Center, is the world leader in men's skin care products. It offers a full line of men's care products with breakthrough formulas, paired with an easy-to-follow color-coded guidance system. The brand's products are sold in more than 55 countries and regions.
Origins
Founded in 1990.
The brand exists in addition to traditional health and beauty products such as skin care, coloring, sensory therapy, bath and body, fragrance, hair care and living aids designed to promote harmony, health and happiness. , adding another exciting choice. The products are infused with top quality essential oils and natural plant ingredients. The brand is sold in 28 countries and regions.
Tommy Hilfiger Toiletries
The Group obtained the exclusive global marketing license for the Tommy Hilfiger brand in 1993 to develop and market the brand's men's and women's fragrances, care and cosmetics products. These products are sold in more than 122 countries and regions.
M?A?C
An important professional makeup artist brand, it was acquired by the group in 1994 in the form of majority holding. In 1997 and 1998, the group purchased the remaining shares of the brand. Founded in Toronto in 1984, it now produces a full range of professional cosmetics, makeup tools and skin care products with makeup as the main body. The target group is professional makeup artists and fashion consumers. The brand is sold in more than 40 countries.
Kiton
The Group obtained the exclusive global marketing license for the brand in 1995. Kiton is a fragrance that embodies the essence of fashion: elegance, style, austere fortitude and a pedigree of the highest quality. The brand is sold in more than 10 countries and regions.
LA MER La Mer (Estee Lauder Company's top product)
The group acquired LA MER in 1995. This brand combines the highest grade raw materials with unique scientific technology and is extremely popular among consumers. In 1999, based on the earliest developed and best-selling LA MER skin care cream, the brand further developed into a complete series of facial and body skin care products. The brand is sold in more than 43 countries and regions.
Bobbi Brown Bobbi Brown
The group acquired Bobbi Brown in 1995. The brand is a leading line of professional beauty products, including makeup products, fragrances, skin care products, and professional makeup brushes and tools. Famous makeup artist Bobbi Brown advocates classic and natural colors. The brand is sold in 30 countries and regions.
Donna Karan Cosmetics
is a perfume and cosmetics series under a famous fashion brand. The Estee Lauder Group obtained the exclusive global marketing license in 1997 to develop and market it. Products include Donna Karan Cashmere Mist and Black perfume and bath products, DKNY Be Delicious and Red Delicious perfume.
Aveda
Manufacturer and marketer of premium shampoo, hair color, perm, skin, therapeutic bath, makeup, fragrance and body care products made from pure floral and botanical ingredients , acquired by Estee Lauder Group in 1997. This acquisition greatly strengthens Estee Lauder's strength in high-quality hair care. The brand is sold in more than 25 countries and regions.
Jo Malone
A London-based company marketing high-end skin care and fragrance products. Acquired by Estee Lauder Group in 1999. It features personalized, high-quality and distinctive fragrances. Products include approximately 200 skin care and fragrance products, including home fragrances. Jo Malone products are sold in 9 countries.
Bumble and bumble Bumble and bumble
LLC is an upscale hair salon located in New York, and Bumble and bumble Products LLC develops, markets and retails high-quality hair care products. business. In 2000, the Estée Lauder Group bought majority shares of these two companies. Its products are sold through 1,250 upscale beauty salons and a handful of select retailers. The brand is sold in more than 15 countries and regions.
Michael Kors Fragrances
Acquired by Estee Lauder Group in 2003. Products include FiFi Award-winning women's fragrance Michael Kors and its bath and body care products, as well as Island Michael Kors and Michael Kors products for men. The product line is sold in department stores, specialty stores, freestanding Michael Kors fashion stores in 23 countries and regions, and can also be ordered online.
Darphin
Acquired by Estee Lauder Group in 2003. This product is a high-end skin care product series from a well-known French brand. It extracts the essence of natural raw materials and adds selected essential oils. It is currently sold in independent pharmacies in Europe and specialty stores in 55 countries and regions.
Rodan and Fields
In 2003, the group acquired Rodan & Fields, a skin care brand founded just one year ago by experienced dermatologists Katie Rodan and Kathy Fields of Stanford University. This brand's products are formulated to target a variety of skin concerns, using unique formulas for each specific skin condition.
Currently, Rodan & Fields is sold in some department stores and designated stores in the United States, and can also be ordered online at rodanandfields.com.
American Beauty, Flirt!, Good Skin?, Grassroots and Daisy Fuentes
The Group’s BeautyBank Division launched American Beauty, Flirt! and Good Skin? in 2004, followed by Grassroots was launched, followed by Daisy Fuentes in 2006. They are sold exclusively through Kohl’s department stores in the United States. American Beauty is a full line of makeup and skin care products that celebrate American beauty; Flirt! has a makeup line with more than 250 shades, encouraging customers to try every possibility; Good Skin?'s skin care product line is easy to choose, easy to use and formulated by doctors To achieve the desired results; Grassroots offers products composed of natural ingredients for face, body, hair, kids, mothers and babies; Daisy Fuentes, named after the Cuban-born celebrity, recently launched it The first perfume Dianoche.
The Aramis and Designer Fragrances division of the Donald Trump Group signed a multi-year exclusive marketing license with Donald Trump in September 2004. Mr. Trump is an icon to American businessmen and he personally serves as the spokesperson for Donald Trump perfume. The fragrance was launched in major department stores in the United States in mid-November 2004. The brand is currently available in 4 countries.
Sean John Fragrances
The group signed an exclusive global marketing license with the fashion company led by Sean “Diddy” Combs (Puff Daddy) in 2005. Unforgivable is a luxurious premium men's fragrance that was a huge success upon its launch in the United States. Including its bath and body care products, Unforgivable embodies impeccable taste, sophisticated style and believes, as multimedia mogul Sean “Diddy” Combs summed it up, “A life without passion is unforgivable.” of". The brand is sold in 4 countries and in duty-free stores.
Missoni Profumi Missoni
is a fashion company located in Milan, famous for its colorful knitwear and enigmatic styling designs. Aramis and Designer Fragrances of the Estée Lauder Group signed an exclusive global marketing license with Missoni in 2005. After 50 years in the fashion industry, the brand launched Missoni, an Italian women's fragrance, in the spring of 2006. The brand is currently sold in 5 countries
I really like Estee Lauder products and Biotherm~
I mainly use Clinique and Biotherm now~~I will say that I prefer I like these two~ I hope it helps you~O(∩_∩)O haha~~