At the same time, Tim Cook, C EO of Apple, has repeatedly expressed the importance of A R technology to the company's development and products. Judging from the current iPhone, Apple has gradually strengthened its A R function, such as the built-in rangefinder function, which can measure the length and area of an object with A R technology, and Apple's official Clip (standing shot) A PP, which can record video clips by establishing "AR space" and using color animation light and interesting visual effects that conform to the outline of the space.
According to Deloitte data, by 2025, nearly 75% of the global population and almost all people who use social/communication applications will become frequent users of AR, and users will take more than 4.5 billion AR videos/photos every day. CITIC Securities predicts that with the maturity of augmented reality (AR) technology, its industrial application speed will also accelerate, the AR industry will usher in an outbreak period, and the user scale will continue to increase.
Technically, according to Smart Bud data, as of the latest date, Apple and its affiliates have more than 6,300 patent applications related to "AR/VR" in 26 countries/regions around the world. Judging from the patent status, about 4 5% are valid patents and about 3 0% are pending patents. At the same time, from the perspective of patent types, more than 9 7% are invention patents, of which more than 3000 have been authorized.
Further analysis of the above 6,300 patents shows that the number of patent applications filed by Apple in the field of "A R/VR" has suddenly increased since 20 17, and it shows a continuous upward trend. In addition, Apple's current technology research and development in this field mainly focuses on the layout of electronic devices, displays, processors, sensors, user interfaces, memories, image data, headphones and other technical fields.
(Note: The data collected by Smart Bud Global Patent Database includes patents published in 126 countries/regions. Generally speaking, it takes 4 to 18 months for a patent to be inquired from application to publication. )