How about Ziyuan silicone-free shampoo?
How about Ziyuan silicone-free shampoo? Many people will choose silicone-free shampoo when they choose it. Headache, why is this? What are the benefits of silicone-free shampoo? Let’s find out together. How about Ziyuan silicone-free shampoo? How about Ziyuan Silicone-Free Shampoo 1
On July 22, the 2019 (12th) China Cosmetics Conference with the theme of "Restart RELOAD" arrived as scheduled. This event is known as the "China Cosmetics Conference". The industry grand ceremony of the industry's "Davos Forum" ushered in the much-anticipated pinnacle moment of the Blue Rose Award presentation. This award ceremony can be described as a star-studded event, bringing together the industry's top elites and brand leaders to discuss new trends in the industry.
It is understood that the Blue Rose Award is known as the "Oscar of the cosmetics industry" and is the most authoritative and influential award in the cosmetics industry. It aims to set a benchmark for leading companies with strategic development goals in the industry. Positioning to enhance the creativity and overall brand structure of the entire cosmetics industry, its status can be said to be high. At this conference, Ziyuan, a silicone-free scalp care brand, once again won the "Most Influential Brand of the Year" at the 2019 China Cosmetics Blue Rose Award. It is reported that this is the sixth time that Ziyuan has won the Blue Rose Award. Why has Ziyuan been able to "take away" such a valuable award for six consecutive years? How about Ziyuan silicone-free shampoo? Today we will explore one or two.
Positioning influence: Differentiated market positioning leads the new trend of scalp care
The emergence of Ziyuan in 2014 proposed the innovative concept of silicone-free scalp care, creating a differentiated market The positioning made the cosmetics industry at that time shine. According to the "2018 Chinese Shopper Report" released by Bain Consulting and Kantar Worldpanel, Ziyuan's growth exceeded 105% from 2015 to 2017.
At the same time, Seeyuan has joined hands with Dr. Yang Jianzhong, the world's number one person in skin care and chief R&D scientist of Seeyuan, to continue to delve into the field of scalp care and innovate technology. At present, Ziyuan products have achieved a breakthrough in silicone-free technology and catered to the development trend of green, environmentally friendly and healthy washing and care at home and abroad. They all use natural plant extracts to replace chemical ingredients such as silicone oil, achieving "no silicone oil, no sulfates, no dyes, "No mineral oil, no parabens, no petroleum surfactants, no animal raw materials", the 7 major additive-free products, and the blessing of 72 innovative patents, allowing more and more consumers to achieve healthier scalp care .
Marketing influence: youthful marketing and promotion strategy, launching new ways to protect fashion brands
Fashion trends are the main theme of consumption, and they are also the source of the brand. The benchmark for youth marketing. Seeyuan keeps up with the trend, listens to the voices of Generation Z consumers, focuses on Generation Z consumers, and uses a youthful marketing strategy to create a new trend in the laundry and care industry. Co-sponsored a large amount of money to jointly sponsor the Youku Ace TV series "This!" It’s the Singing·Duet Season” and “This! It’s original” and listen to the voices of young consumers.
The IP cooperation between Ziyuan In this year of internationalization, not only did Australian Ziyuan go global, but it was also a major event in innovating Ziyuan products, cleverly combining color and fragrance, and launching the 2019 Ziyuan Flower YOUNG color and fragrance trend bottle - Ziyuan Qin in Switzerland. Lemon Girl Fragrance Shampoo leads a new trend in skin care with the fun of a trendy brand.
Market influence: strong terminal sales force, market share reaches record high
How about Ziyuan shampoo? "For every ten bottles of domestic shampoo sold on the market, three bottles are Ziyuan." It is undeniable that Ziyuan's position as a leader in domestic product washing and care products is well deserved. According to Euromonitor International statistics in 2019, in terms of retail sales in 2018, Seeyuan’s market share of domestic product washing and care products was 31.5%, ranking first in the country*. This successful record was achieved precisely by virtue of Zeyuan's strong market terminal sales force and integrated marketing strength.
For example, looking back on 2018-2019, the channel cooperation between Ziyuan and Watsons has been upgraded, and more than 10 scalp care festivals have been created in first-tier cities across the country. Not only Ziyuan Product spokesperson Xing Zhaolin and variety show star contestants visited stores to promote, and local Internet celebrities broadcast live online. They also continued to keep up with the trend and launched a strong terminal promotion model. They were at the forefront of sales in many terminal events, constantly replenishing the brand's sales vitality.
With product positioning that is different from the same industry in the market, a marketing strategy targeting young people, and "powerful" terminal channels, Seeyuan was able to win the 2019 Cosmetics Blue Rose Award for the Most Influential The brand is well deserved! How about Ziyuan silicone-free shampoo? The market position of the domestically produced laundry care leader can be regarded as a crowning of strength! How about Ziyuan silicone-free shampoo 2
Ziyuan silicone-free shampoo has several products, including Ziyuan soapberry nourishing shampoo, Ziyuan tea seed anti-dandruff shampoo, and nourishing shampoo. Source Ginger Root Strengthening Hair Shampoo. It is divided into dry and oily scalps, and there is also a matching silicone-free conditioner.
What I got in my hand was Tea Seed Extract Anti-Dandruff Shampoo. The anti-dandruff ingredient contains camellia seed cake extract, but the anti-dandruff ability should be more provided by piroctone ammonium acetate in the ingredient list. Its specific anti-dandruff theoretically is inferior to the commonly used anti-dandruff agent ZPT. .
Let’s take an overall look at the surface active system of Ziyuan Silicone-Free Shampoo, because this largely determines the mildness of the product: the surface active system uses SLES Mainly, supplemented by sodium lauroamphoacetate and the commonly used oleoylpropyl betaine (CAPB). The latter two surfactants are mild surfactants. In addition, a little bit of cocoyl taurine is added. Sodium acts as a surfactant and is also a mild surfactant. It seems that this product is still willing to spend money on the selection of mild watches.
Conditioning ingredients for hair and scalp include some oils and fats such as sorbitan octanoate, camelina seed oil, phytosterols, etc. In addition, there are also common hair conditioners such as guar gum hydroxypropyl triphosphate. Methyl ammonium chloride is used to smooth hair during shampooing and rinse.