Users think that OPPO mobile phone or Xiaomi mobile phone will never reach the height of Huawei, mainly because many users really agree with Huawei's technological progress and development.
We know that Huawei's technology is mainly embodied in its processor and its HarmonyOS system. But in fact, Huawei's annual investment in technology research and development is 1+2 among domestic technology companies.
With the continuous progress of technology, Huawei has become a mobile phone brand that many users are willing to recognize, including, of course, it is a communication enterprise with distinctive weapons characteristics.
OPPO mobile phone or Xiaomi mobile phone, consumers' recognition of them mainly lies in mobile phones. Although they are constantly investing in technology, especially Xiaomi's technology investment and R&D funds in recent years are relatively large, we will subconsciously think that Huawei's technology R&D funds are still higher than these two companies.
This is our view on the technology investment of these enterprises. Similarly, Huawei's main feature or consumer recognition is that it has opened up the international market, and its cold reception in the United States has promoted our recognition. Therefore, we call Huawei a national brand, and it is indeed because it is not easy.
Of course, I think the current situation is OPPO mobile phone or Xiaomi mobile phone. They are very prominent in the domestic mobile phone market and still have outstanding advantages compared with Huawei in the future development process.
However, Huawei has built a high-end flagship category for consumers, and the recognition of this brand may still be relatively high. Even if its sales volume is affected, it will not affect our consumers' recognition of its high-end brands!
Domestic mobile phone brands, whether OPPO mobile phones or Xiaomi mobile phones, we will think that they will have their own development path, and this road may get better and better, and we also look forward to their performance.
OPPO, Xiaomi has never reached the height of Huawei. What is the reason? Actually, I understand this view. Huawei, as a relatively high self-developed enterprise among domestic mobile phone manufacturers, is indeed beyond the reach of other manufacturers, including OPPO and Xiaomi, but we can't deny that letting a hundred flowers blossom can really benefit consumers, or give us more choices. Why do OPPO and Xiaomi never reach the height of Huawei?
First of all, from an objective point of view, it is not appropriate to lift Xiaomi. Because Xiaomi was founded much later, and for a company itself, he was actually born for profit. So we can also understand Xiaomi's idea. Xiaomi itself is going to the cost-effective route, which is why he started from the supply chain instead of self-research.
Moreover, the situation at that time was really obvious. At the beginning, there was a great demand for smart phones, but with the rapid development of the Internet, it was really meaningless to conduct self-research because Xiaomi itself was not a scientific research enterprise, and the self-research enterprises among domestic mobile phone manufacturers were not particularly prominent at least at that time, so if you stood in Lei Jun's perspective at that time, you would not conduct self-research.
Of course, the arrival of Xiaomi has indeed changed some patterns of the market. For example, the price of other mobile phone manufacturers will not be so high, and many people learn the model of Xiaomi. In addition, Xiaomi developed a processor when it was founded five years ago, and Guo Song S 1 processor may have witnessed the difficulty of self-research, so there is basically no news about the second processor.
But now his strength can not be underestimated, and the cost performance has indeed brought us great changes. In particular, every time Xiaomi enters an industry, traditional manufacturers will indeed expose some shortcomings.
As we know, OPPO and vivo did belong to BBK at first, and its president was Duan Yongping. Then it is divided into three sections, namely, education electronic Huang Yihe and communication audio-visual business Chen Mingyong, in which Shen Wei is responsible for the communication business, but both belong to BBK. 200 1, Duan Yongping registered OPPO, and Chen Yongming was in charge, because Huang Yihe and Shen Wei didn't want to participate. In 2003, in order to develop into the field of mobile communication, Chen Ming Yong Cheng established the OPPO mobile phone company. Shen Wei, who was in charge of communication business at that time, namely BBK Communication Technology, directly established vivo 20 1 1 in order to adapt to the changes of the times.
Although OPPO's main business is mobile communication, in fact, at that time, everyone focused on profit, and foreign technology was very strong. Many companies that entered China, including Meizu Jinli at that time, wanted to make money through this time. Who would have thought of self-research? Therefore, OPPO is not very strong until now, but it has accumulated a lot of experience. It really came in handy to focus on the offline market before.
Huawei is different. Huawei was established earlier. At that time, Huawei's main business was communication, that is, switches, and it also carried out self-research. As a result, the sales volume soared, so in 2002, the mobile phone business began to be independent and self-developed at the same time. This is a different point of view. It was not until the first Hisilicon chip was released in 2009 that Huawei really became popular, because the performance of Kirin 970 was finally comparable to that of Qualcomm, including the ability to take pictures.
To put it bluntly, it took more than ten years for Huawei's self-research to be truly known by people from 2002, and Xiaomi was only established for ten years. Although OPPO has been established for a long time, it is a long process to develop its own chip. Will he be willing to give up the current market and develop himself slowly? So it's not that we can't reach this height, but that times are different and opportunities are different.
Of course, Xiaomi and OPPO, I think it is very good now. OPPO released the self-developed NPU chip "Mariana X Series" for images in June 5438+February this year, which is also a 6nm process, which is really strong. Although it is not as difficult as the processor, it is also a big progress for myself.
Although Xiaomi has not been established for a long time, the chips including the self-developed single-core P 1 series are all demonstrations of Xiaomi's strength. According to the arrival situation, compared with the current mobile phone brands, Xiaomi's self-research awareness is earlier than other brands.
Write it at the end
Huawei has grasped almost the same thing. From the time of research and development, the domestic mobile phone market was unstable and did not develop so fast, because it did not rely on the Internet. In the era of smart phones and the Internet, their chips have basically taken shape. Although there is a gap, they have been making progress, so people finally see his light. But such a long process is really something that other manufacturers can't learn.
It needs to be admitted that Huawei does enjoy a good reputation internationally, but is it too absolute to say that OPPO and Xiaomi have never reached the height of Huawei?
Although I don't like Xiaomi that much (especially some illogical remarks made by some executives and some very low-level marketing methods), Xiaomi can become the world's top 500 in just a few years, and its sales volume exceeds Apple for the first time, which shows that Xiaomi's future is limitless.
Moreover, Xiaomi also has a "king explosion", that is, Xiaomi car. If this project lands and mass-produces electric vehicles before Huawei and Apple mass-produce, it may really surpass Huawei in volume. After all, Tesla, Tucki and Weilai have achieved good results, and this X factor has to be taken into account.
Let's talk about OPPO. This manufacturer has always kept a low profile. Although he is short, he is also a tough guy. Sales volume is the second in China for a long time, and the world is also the top four and the top five. This year's OPPOFind N is a good opportunity to fold the screen at a price of more than 7,000 yuan. In addition, it has invested heavily in chips. The NPU chip Mariana x 1 6nm started, and the starting point was quite high. Over time, it is hard to say that OPPO has made a breakthrough on the chip this time.
To be honest, I don't think Huawei has an insurmountable advantage in the field of mobile phones. Photographing has been digested by major manufacturers. The self-developed chip is a trump card, but now Huawei can't produce chips, and Xiaomi and OPPO also have research and development. Although no results have been achieved, at least a breakthrough has been made from 0 to 1. As for the HarmonyOS system, this threshold is lower than the chip. If Xiaomi and OPPO can successfully develop their own chips, the next step is to develop their own systems, which is the only way.
Of course, Huawei's biggest advantage is communication. As an established communication manufacturer, it has rich experience and many patents and technologies. Xiaomi can't compete with OPPO in this field, but it doesn't have to be a track with Huawei to reach the height of Huawei. Apple is just a mobile phone, ranking first in the world market value.
In short, there must be a gap between Xiaomi and OPPO and Huawei, but it is extremely imprecise to say that it has not reached this height.
How does an enterprise that only wants to make money but is unwilling to invest rush to a higher level? Of course, some people say that the net profit of Xiaomi is very low. In fact, it is not the low profit, but the profit is taken away by the supplier. Some people say that Xiaomi is already one of the top 500 in the world. In fact, as we all know, Xiaomi's products are gathered by many small factories, which makes Xiaomi camp harvest the world's top 500, not the technology patents of the world's top 500. OPPO's R&D and technology patents are still much more than Xiaomi's. OPPO has many years of technology precipitation and R&D investment. Although technology patents and R&D investment are not as much as Huawei's, the product quality ranks above Huawei's mid-range mobile phones.
Compared with Huawei, they have gaps in all aspects. In terms of R&D investment, they don't have as much as Huawei. Huawei's new technology application has been able to rival Apple, even surpassing Apple. They have a huge gap with Huawei in chip design. In quality control, Huawei is the best in the industry. In terms of supplier product control, Huawei is also the best, and others are followers. In terms of marketing, before the United States suppressed Huawei, Huawei had been sold in many countries around the world, especially in the highly competitive European market. Huawei's personal employment mechanism is excellent and has achieved international leadership. The forward-looking corporate strategy of Huawei leaders is more international. Huawei is so excellent in all aspects that many other companies are far behind, which is normal.
Have the core technology
Genetic problem
Lack of craftsmanship!
Global talent deployment, Huawei's 5G technology is also made by Russians. Technical patent reserve. Deep tillage system. Although it hasn't reached 100% self-research, it is different from other assembly brands that design chassis UI, and it really pulls away.
Rationally speaking, the probability of reaching Huawei is low and the technology precipitation is not enough. We can only expect the performance of the two companies in the next few years, and there is much to be done in science, technology, industry and trade. Lenovo's trade technology is doomed to be eliminated by history.