Author: Auteur?de?CK
Technology is the primary productive force, and this is an undoubted creed for Honda.
On January 9, Honda announced at the 2020 Media Conference that it sold more than 1.55 million vehicles in the Chinese market in the past year, setting a record high. At the same time, a series of FUNTEC technology upgrades and new product launch plans were announced.
The conference chose "ENJOY? FUNTEC? WORLD" as the theme, which is more like a declaration, implying that Honda will move from "creating mobile value for customers" to "leading customers to enjoy more mobile joy" change.
FUNTEC——Honda’s self-cultivation
What does FUNTEC mean?
In fact, it is easy to understand just by breaking the word apart. FUN in FUNTEC stands for "fun", and TEC is the first three letters of Technology. The combined Chinese meaning is "technical fun" - I prefer to understand that technology is the foundation of fun.
Therefore, FUNTEC is the tag of Honda technology and the slogan that brings together all Honda vehicle technologies.
In 2013, when FUNTEC was first proposed in front of the Chinese media, most of the series of technological upgrades it brought centered around the engine area that Honda is most proud of.
For example, SPORT?TURBO (Rui·T Dynamic) upgraded from the "Earth Dream" technology, which is a turbocharged engine series, balances the contradiction between fuel consumption, emissions and power; another example is the Rui·hybrid technology, represented by the i-MMD hybrid system, has improved the driving pleasure of hybrid vehicles where fuel saving is the first priority.
The Alison equipped with SPORT?TURBO (Rui·T Dynamic)
However, Honda is not a technical geek who only "makes engines". It keeps up with the times. He has a clear understanding of the development direction of the automobile industry. Therefore, in addition to the power system, two new directions have been added to FUNTEC's "technology cluster": Honda?CONNECT (intelligent guidance interconnection) and Honda?SENSING (safety super sensing).
These two technologies are currently also installed on Honda’s mass-produced vehicles.
For example, Honda CONNECT has developed into its second generation. Guangqi Honda’s latest SUV Haoying is the first mass-produced model equipped with the second generation Honda CONNECT.
Honda?CONNECT (Smart Guide Internet)
Another example is Honda?SENSING. Through the microwave radar placed inside the front grille of the vehicle and the monocular camera placed in the front window, It can detect the position and speed of objects, identify the properties and size of objects in front of the car, make judgments based on them, and accurately control braking, steering and other actions based on comprehensive information.
The thus launched functions such as lane keeping, blind spot monitoring, traffic sign recognition, collision mitigation braking, and ACC adaptive cruise have been widely used in Honda's domestically produced models.
Developing Honda Sensing's next-generation system "all-round ADAS"
In the era of upgrades, "CASE" is coming
If you want to fly higher, for There are some things that FUNTEC must do, that is, keep up with the times, keep up with the market, and continue to upgrade.
At the 2020 Honda Media Conference, Yusuke Hasegawa, executive deputy general manager of Honda Giken Industrial (China) Investment Co., Ltd. and Honda Giken Technology (China) Co., Ltd. introduced to the media Honda’s efforts to promote Honda in 2020 FUNTEC’s plans for technological upgrading and a number of unique and important measures.
The Beijing Auto Show will release Honda brand electric vehicle information
In summary, Honda’s future technology research and development focus will be on the CASE layout in the automotive field.
CASE refers to Connected, Autonomous, Services & Shared and Electric respectively. These four development directions are also common knowledge in the automotive industry.
Among the four major sectors of CASE, "electrification" is one of the projects that Honda will focus on in 2020.
At this media conference, Honda announced three important measures regarding the electrification process, including combining high-quality Chinese resources to launch Honda brand pure electric vehicles; launching a 1.5L+i-MMD power combination, It was the first to be installed on the GAC Honda Lingpai model; the SPORT?HYBRID?e+ plug-in hybrid system was introduced, and the first model was the Dongfeng Honda CR-V.
GAC Honda Lingpai will launch
1.5L+i-MMD hybrid system
The first SPORT?HYBRID?e+
The plug-in hybrid model is the Dongfeng Honda CR-V
The intelligent network connection part. Honda is currently steadily advancing the technical planning of ICV (Intelligent Connected Vehicle).
The so-called ICV, in layman’s terms, is the concept of intelligent connected vehicles. The second-generation Honda?CONNECT mentioned earlier has now been put into mass production. Compared with the first-generation system, the second-generation Honda?CONNECT focuses on strengthening functions such as high-definition navigation with real-time congestion information, voice control, and online payment. , and launched the *shared vehicle location function that young people like very much.
For the subsequent third-generation Honda?CONNECT, Honda plans to cooperate with high-quality Chinese IT companies such as Neusoft, Alibaba and iFlytek to provide "more comprehensive connectivity" and "more considerate assistants" , "smarter growth" as the concept continues to upgrade.
The third-generation Honda CONNECT will introduce AI personal assistance
At present, the third-generation Honda CONNECT will introduce AI personal assistance and integrate vehicle remote control, with more Smart home products are connected, and the OTA online upgrade function can also keep the system fresh at all times. Compared with its competitors, the third-generation Honda? CONNECT, which is expected to be launched next year, is more comprehensive and smarter.
“A zero-accident society” is a goal that Honda has been pursuing for many years. The development of autonomous driving technology can effectively promote the early realization of this goal. Honda also revealed relevant information at the media conference.
"All-round ADAS" is Honda's definition of the next generation of Honda SENSING technology. For this reason, Honda has specifically tied it to the Baidu Apollo Project, which will collaborate with Honda *** on map information Empirical experiments on other contents. With Baidu's endorsement, the upcoming series of driving tests of "all-round ADAS" in China's actual road environment will be more targeted.
What other big moves will the "tech nerds" make
For consumers, the launch of new technologies by OEMs is a way to enhance their "faith", and technology ultimately requires Transformed into products to form consumption power. In this regard, Honda is also well prepared at the 2020 media conference.
The new generation of GR Fit
In addition to the Lingpai "Rui·Hybrid" and plug-in hybrid CR-V we mentioned earlier, which will be launched in 2020, they are highly praised by China. The new-generation Fit that car fans are looking forward to will be produced locally by GAC Honda within this year, and the five-door hatchback Civic will also be produced in China through Dongfeng Honda within this year.
Five-door hatchback Civic
In addition, three models including UR-V, CR-V and Crown Road will also be launched in 2020. models, enhancing the competitiveness of products with a new look.
For Honda, launching new cars is actually just part of providing "mobile fun" to Chinese customers. Honda's new product list is not just a means of transportation, but also includes a variety of means of transportation. .
HondaJet Elite small business jet
In 2020, Honda will begin to deliver HondaJet Elite small business jet in China, and Honda Walking Assist (walking assist) is also being launched. Expand certification in the domestic medical field.
Honda? Walking? Assist (walking assist)
In the motorcycle sector, Honda has released three new cars in China in 2019, namely the large-displacement CBR650R and CB650R. There is also the "Big Sheep" PCX, which provides Chinese cyclists with a wealth of choices. In addition, Honda has also taken advantage of China's manufacturing advantages to launch the electric pedal BENLY:e. It is reported that this car will be exported to the Japanese market.
Honda?CB650R
It is undeniable that the 2020 Honda Media Conference is more like a new technology show. The CASE field represented by electrification and networking is undeniable. With mobile products in all fields, Honda has brought us enough surprises and expectations. And these technologies will eventually be slowly transformed into the foundation of "faith" in the brand in the hearts of users.
In the future, Honda will continue to evolve and continuously achieve self-transcendence while maintaining its competitive advantage. END
This article comes from the author of Autohome Chejiahao and does not represent the views and positions of Autohome.