1. Find out the real reason why the account is frozen.
First of all, find out the reason why the store was closed, whether it was due to account performance problems or violation of Amazon's policies. Under normal circumstances, Amazon will prompt the reason why the account is blocked in the email, but it will not explain the problem too thoroughly. It takes friends to open their own brains to understand. While sellers run their own stores, it should be easy to understand what Amazon is saying. Sellers can check the performance index data of their stores, or check the feedback records of one or two stars or past disputes and claims. In short, they should find out the real reason why their shops are blocked. We should carefully analyze these reasons.
At the same time, Amazon will guide sellers to complain in the mail to restore their store sales rights.
Generally, there is only one chance to appeal, and through the appeal, the seller may still get his account back. Therefore, sellers should seriously prepare for complaints.
2, write the contents of the complaint
Before making a formal complaint, it is suggested that the seller can draw up the complaint content first. For the contents involved in the complaint letter, Bian Xiao also made the following arrangements:
1) The attitude of admitting mistakes is very important. When the seller uses written language, there should be no personal resistance.
2) Find out the direct reason for the account being blocked, analyze the reasons, analyze the factors that lead to customer dissatisfaction in detail, and humbly admit your mistakes and shortcomings. At the same time, I don't talk about issues that have nothing to do with closing the store.
3) If the seller analyzes the reason why the account was blocked in the email, provide detailed and accurate data as much as possible.
4) The seller should make an effective improvement plan to ensure that similar things will not happen in the future. This scheme should be as detailed, targeted and operable as possible, and do not apply templates at will. To make Amazon feel that you are sincere, I believe you will have the determination to change the operation of the store, and will continue to provide quality services to buyers and abide by the platform policy, rather than perfunctory.
5) The seller should also mention the expectation of account unfreezing and write the corresponding store development plan.
When the seller draws up the complaint content, it is best to list the complaint content point by point, so that the expression will be clearer. After drafting the complaint, there is no need to rush to submit the complaint email. You should call your friends who are proficient in English to see if there are grammatical mistakes in writing, whether the language expression is accurate enough and whether the content is detailed enough. Make the next complaint after confirming that there is no problem.
3, the way of appeal
1) The seller can log in to the seller's backstage, click on the performance notice to find the email that Amazon notified that the account was blocked, click on the "Appeal Decision" appeal button, write the prepared appeal content, and then submit the email.
2) If the seller can't log in to the seller center, you can use the registered email address to send the complaint content to Amazon's seller-performance@amazon.com email address to make a complaint.
4. Pay attention to email reply and background notification.
After the seller issues a complaint, Amazon will generally reply within 2 working days. However, due to the time difference, China is 12 hour faster than the United States, so the seller should wait patiently, but don't just wait. Besides paying close attention to the registered e-mail address, he should also try his best to improve some existing problems according to the improvement plan he wrote in the complaint letter.
If Amazon doesn't reply for more than 2 working days, the seller can send an email again to ask if Amazon has received the previous complaint. If Amazon replies that your plan is incomplete, add it. Under normal circumstances, if the situation is not particularly serious (repeated violations), Amazon will not be too embarrassed, and will restore the seller's sales authority after receiving the seller's complaint email. However, if Amazon explicitly replies that the seller refuses to restore the account, sorry, the seller's account will be completely finished.