The development trend of functional skin care
The development trend of functional skin care. There are many skin care methods and products. In our daily skin care, we need to carry out skin care and choose according to our own skin type. When it comes to skin care products, we are always searching for the most popular skin care methods. Here we share the development trends of effective skin care. The development trend of functional skin care 1
Ingredients have been upgraded, and medicinal ingredients have become new selling points
Newair’s whitening and anti-freckle essence contains tranexamic acid (tranexamic acid). It is a clinical pharmaceutical-grade whitening ingredient. As a means of treating chloasma, Nutraim has added 0.5% tranexamic acid to make the product whiten and lighten spots. This year Nutraim has also joined the China Pharmaceutical Quality Management Association and may conduct more research on medicinal skin care ingredients in the future.
Scientific formula to maximize efficacy
The rise of the "ingredient party" has forced the market to have more and more popular products with great ingredients as selling points, but brands should not be influenced by ingredients. Constrained by the constraints, ingredients should not be the ultimate goal. The ultimate goal of functional skin care is to achieve specific effects through the combination of ingredients.
For example, Nulayimei’s VC essence is claimed to be whitening and anti-aging. It uses VC at a concentration of 23 to restore the melanin that has been generated while inhibiting the formation of new melanin; In terms of anti-aging, extracts of honeysuckle and lemon balm are used to repair damaged cells and delay aging.
Empowering ingredients with technology
"Painless anti-aging" is a concept shared by New Lai Beauty. Usually in order to achieve obvious anti-aging effects, consumers will choose medical beauty projects. For example, Thermage, but it is also accompanied by huge pain
The skin-filling essence developed by Newley is inspired by Thermage, cooperates with the international raw material giant BASF, and uses a unique extraction/ Purification technology extracts a natural anti-protease peptide fragment from winter peas, which can act on the basement membrane DEJ and strengthen the tight connection between the epidermis and dermis.
The functional skin care industry will become more and more sophisticated, with raw materials, formulas, and efficacy verification all intertwined. The shortage of raw materials for skin care products caused by the global epidemic is nothing new. Research and development of exclusive ingredients are the key to many functional types. Skin care brands face all the same issues, from the principle of action to the complementation of ingredients and technologies. This is both a fact that has emerged and a future trend. The development trend of functional skin care 2
New regulations lead the “regularization” of the cosmetics market
Since the beginning of this year, the most prominent event at the cosmetics regulatory level is undoubtedly the "Cosmetics Supervision and Management" on January 1 Regulations (hereinafter referred to as the new regulations). Its main contents include the reform of “decentralization, regulation and service”, strengthening of whole-process management, improving regulatory measures, and increasing penalties for violations.
Among them, the "delegation, regulation and service" reform will divide cosmetics into special cosmetics and ordinary cosmetics according to the degree of risk, and raw materials will be divided into new raw materials with higher risks and other new raw materials, simplifying the registration and filing process. Optimize services, encourage and support cosmetics research and innovation, etc.
Strengthening the whole process management will raise standards in terms of corporate responsibility, safety assessment, production and operation process management, quality and safety control, etc. Improving regulatory measures includes establishing a cosmetics risk monitoring and evaluation system, strengthening law enforcement standardization, enriching regulatory methods, strengthening information disclosure and credit penalties, etc. Increasing penalties for violations includes refining the circumstances under which administrative penalties are imposed, increasing the severity of penalties, and adding provisions for "penalty-specific penalties."
At the same time, the new regulations also strengthen the supervision of efficacy claims. On May 1, the "Cosmetic Efficacy Claim Evaluation Standards" were further implemented, proposing test project requirements for efficacy claim evaluation, further promoting China's cosmetics to officially enter the era of efficacy evaluation.
In addition, the "Cosmetics Production Quality Management Standards (Draft for Comments)", "Cosmetic Label Management Measures", "Children's Cosmetics Supervision and Management Regulations (Draft for Comments)", corresponding regulations and standards for live broadcasts The successive introductions have also greatly strengthened industry supervision.
In Ye Linlin’s view, filling regulatory loopholes and increasing the cost of illegal operations not only reflects the progress of legislation, but also further clarifies the future development direction of the cosmetics industry from a legislative perspective. “The ‘regular army’ will usher in spring, and the chaos in the industry will gradually be improved,” she pointed out.
Demands for effective skin care in the post-epidemic era
After analysis and summary, Ye Linlin believes that there are three more prominent demands for skin care in the post-epidemic era:
First, the cosmetics market is oriented by “efficiency, ingredients, and user experience.”
According to the "2021 Meiyi Technology White Paper", efficacy, ingredients and usability are the top three factors in overall ranking and are the most common factors consumers pay attention to when choosing products and brand development, reflecting the popularity of Chinese beauty products. The consumer market is becoming more mature, and industry competition is rising across the board.
Second, the post-epidemic era: the popularity of healthy skin care concepts.
Relevant surveys have found that before the epidemic, the key considerations for consumers when choosing skin care products were product efficacy, product safety, and cost performance. After the epidemic, the key considerations for consumers when choosing skin care products were mainly product safety. properties, product efficacy, and product ingredients.
According to CBDData's "2020 Oriental Beauty Valley Blue Book (Cosmetics Industry)", CBNData's "White Paper on Skin Care Hot Topics in the Post-Epidemic Era", Kearney x Lingge Technology's "New Opportunities for Beauty in the Post-Epidemic Era", the epidemic Post-consumers are more inclined to choose healthy and safe cosmetics, and regard these two indicators as the main and key considerations.
Third, the appeal of anti-aging is improved.
According to CBNData’s “White Paper on Rational Skin Care in the Post-Mask Era” and CBNData’s “White Paper on Skin Care Hot Topics in the Post-Epidemic Era”, in the post-epidemic era, hydration, cleansing, whitening and lightening are still the main demands of consumers for skin care. Ranking among the top three in terms of consumption, skin care needs such as maintaining skin health and solving skin problems are growing rapidly, and keeping skin young has become the pursuit of more consumers.
At the same time, the popularity of the concept of "anti-aging" has also pushed forward the needs of the post-90s and post-95s for anti-aging skin. The younger generation's anti-aging needs are more subdivided and advanced, from the face to the eyes. From reducing fine lines to fighting sugar and antioxidants.
As the new generation of consumers becomes more and more afraid of aging, China’s anti-aging consumer demands will continue to increase in 2021. Zion Market Research data shows that the global anti-aging market will reach US$216 billion this year, a year-on-year increase of 7.5% . Development trend of functional skin care 3
1. Intelligent skin care products
Intelligent skin care products are skin care products that contain special intelligent factors and polymers. These special ingredients are similar to the human brain. , can receive the signal and respond. For example, when the skin encounters problems such as dehydration, radiation, infection, sagging, and aging, these smart ingredients will respond by releasing regulatory factors, or directly instruct cells to defend or repair, enhancing the skin's automatic regulation function
Restore the skin to its normal physiological state. This is a smart skin care product that can think when facing the skin. It can change with changes in skin quality and environment, and produce different regulatory factors for different situations
Moisturizing, sunscreen, and anti-aging for the skin It has excellent effects on wrinkles, wrinkles, whitening, antibacterial and anti-inflammatory. It is a multi-functional, long-lasting and high-tech intelligent skin care product. It is the main direction of the development of skin care products.
2. Energy skin care products
Energy skin care products break through the traditional skin care concept of only focusing on nutrition and ignoring energy. They equip skin care products with an energy supply system to strengthen cell energy and provide The skin fully absorbs and utilizes various ingredients to provide strong power, solving the problem of low absorption rate and conversion utilization rate of active ingredients in skin care products, maximizing the efficacy of skin care products, and making the skin full of youthful vitality.
3. Oxygen-rich skin care products
Because the skin is at the end of blood circulation and has insufficient oxygen supply, it is often in a state of hypoxia, which slows down skin metabolism and damages cells. It is prone to aging, functional decline, and lack of vitality. Oxygen-enriched skin care products add a large amount of pure oxygen to skin care products, allowing it to enter tissue cells, stimulating cell respiration, promoting metabolism, tissue renewal, rejuvenating the skin and maintaining youthfulness.
IV. Anti-allergic products
Due to changes in the environment, the air, water quality, diet, etc. around us have changed, all of which will cause skin incompatibility and cause allergies. As a result, the number of consumers allergic to skin care products is increasing. According to a survey, 45% of people have allergic skin, and they need flexible, non-irritating, and hypoallergenic skin care products.
Once people become allergic to a certain product, they will immediately turn to anti-allergy products. Therefore, such products will have a large market that needs to be developed urgently.
Many raw material companies have launched raw materials with anti-allergic effects and reduced irritation: some reduce the irritation of the raw materials themselves and reduce the amount of preservatives, emulsifiers, etc.; some form physical barriers to the skin to block irritation. objects come into contact with the skin; some enhance the function of the immune system and improve the skin's own anti-allergic ability.
5. Anti-pollution products
Environmental pollution is becoming increasingly serious, affecting people’s health, and skin is the first victim. Ozone, heavy metals and toxic gases cause premature skin aging, pigmentation, various skin diseases and even skin cancer. Therefore, anti-ozone and anti-pollution skin care products have also emerged, which can scavenge free radicals, absorb heavy metal ions, and neutralize and toxic substances, maintain the skin ecological environment, and protect skin health.
6. Anti-stress (anti-tension) products
Social competition is becoming increasingly fierce, work is stressful, pressure is increasing, life is irregular, physiological imbalances, skin is no exception, long-term stress causes Premature skin aging, wrinkles, spots, acne, dryness, endocrine disorders and other problems have made anti-stress, calming and soothing products a new growth point for skin care products.
7. Bioactive ingredients
Skin care products are still fashionable to return to nature. In addition to natural vegetable oils, aloe vera, etc., which are still popular, many companies continue to Recently launched new ingredients, green tea extract (antioxidant, anti-aging)
Ginkgo leaf extract (scavenging oxygen free radicals), grape seed extract (scavenging oxygen free radicals), chamomile extract (anti-oxidant) Acne, whitening), seaweed extract (free radical scavenging, anti-aging, moisturizing, sun protection, weight loss, etc.), wheat extract (anti-aging) all contain active ingredients that are beneficial to the skin in all aspects. Plants are natural reservoirs of active raw materials and are of great development value.
Fermented products are being used in skin care products due to their low price, good quality and stable quality, such as L-lactic acid (wrinkle removal), hyaluronic acid (moisturizing), kojic acid (freckle removal and whitening), yeast Fermented products (nutrition, moisturizing, anti-aging, activation and immunity improvement) and lactic acid bacteria fermented products (humidifying and anti-free radicals), etc.
Genetically engineered biological agents have also emerged. For example, epidermal growth factor (EGF) and fibroblast growth factor (FGF) produced using genetic engineering technology have been used in skin care products and have become a hot topic. There are still many factors that are still being studied and explored.