Qingyang is the research crystallization of Qingyang Technology Center in France. The breakthrough of product added value lies in the desquamation of "Vita minerals group", which has global patents and clinical trials. At the same time, it registered the intellectual property rights of the trademark of "Vita Mineral Group".
In the past 65,438+00 years, Unilever R&D Center has conducted clinical experiments for more than 3,000 consumers in China, in order to learn more about the scalp conditions and problems of consumers in China, so as to provide consumers in China with more detailed dandruff-removing products. According to the information disclosed by Unilever, it has been working hard to develop anti-dandruff products suitable for China people.
Product research and development of Qingyang brand
According to the data of "Investigation Report on Scalp Health of Residents in China" published by china health care association in 2007, since the problem of dandruff was first raised in the mid-1980s, the proportion of people suffering from dandruff in China has not been controlled, but has increased greatly in recent 20 years.
In addition, the expenditure of100 billion yuan has not effectively controlled the dandruff problem. Correcting its causes-four misunderstandings, such as "paying more attention to cleaning than nourishing, unbalanced scalp nutrition, bad habits of mixed shampoo and shampoo and hair care", directly led to the difficulty of removing dandruff in China for 20 years.