How to develop industrial design business

Industrial Design Company The industrial design company is composed of professionals in planning, design, management consulting, market research, engineering technology and other industries, and is a third-party intellectual institution that provides product industrialization services (research, planning, design, consulting, technology, mass production, etc.). ) For other enterprises; Creativity is the soul of industrial design companies, talents are the core of industrial design companies, computers are the tools of industrial design companies, teamwork is the guarantee of industrial design companies, and providing professional services-industrial design has become one of the core competitiveness of manufacturing industries. Industrial design companies belong to modern service industry, productive service industry and cultural and creative industry. After the financial crisis and economic crisis, China has listed industrial design as a high-tech service industry supported by policy funds. China encourages industrial enterprises to contract out the design business that can be outsourced to industrial design enterprises, encourages all kinds of social capital to increase investment in industrial design, supports qualified industrial design enterprises to go public and raise funds in domestic and foreign capital markets, and encourages venture capital institutions to conduct business with industrial design enterprises. Hangzhou Liangyu Industrial Design Company's industrial design concept, which aims at increasing product added value, improving product competitiveness and brand value, conforms to the general trend of China's economic transformation and upgrading. In the transition period of world economy, industrial design companies shoulder the heavy responsibility of transforming and upgrading traditional industries, changing the role of "world factory", upgrading economic structure, enhancing national core competitiveness and expanding international influence. ? Industrial design? Industrial Design is an imported word, which is literally translated as industrial design. Industrial product design based on engineering, aesthetics and economics is the product of industrialized society in the early 20th century. ICSID (International Council of Industrial Design Societies) Industrial design is a creative activity, whose purpose is to establish various qualities for goods, processes, services and their systems in the whole life cycle. Therefore, industrial design is not only an important factor in humanization of innovative technology, but also a key factor in economic and cultural exchanges. Industrial design includes product design, environmental design, communication design and design management; Including modeling design, mechanical design, circuit design, clothing design, environmental planning, interior design, architectural design, UI design, graphic design, packaging design, advertising design, animation design, display design, website design, etc. ? At the beginning of the founding of the People's Republic of China, China's art design education was almost in a blank state, and it has always relied on the "master-apprentice" mode inherited by China for thousands of years, which violated the design thinking law of cultivating students. The biggest difference between design and art is that art is only "communication", while design must be "arrival", and design creation must consider actual needs. 1in March, 984, Liu Guanzhong, who returned from studying in West Germany, and Teacher Wang, who returned from studying in Japan, established the first industrial design department in China-the Industrial Design Department of Tsinghua University Academy of Fine Arts. Tsinghua University Industrial Design, Jiangnan University Industrial Design and Hunan University Industrial Design are the dominant majors in China at present. ? Industrial design has been promoted and popularized by economically developed countries or regions as a core strategy. Industrial design is called "God of Creation" and "Source of Rich Countries". Among the creative industries in China, industrial design is one of the most potential fields, and it is also an area that needs urgent development. Industrial design has changed the role of China economy as a "global manufacturing factory" and realized the transformation and upgrading of economic structure. ? Industrial Design Association is a national industrial academic social group composed of enterprises, institutions, social organizations, industrial designers and art designers, and relevant departments, entrepreneurs and activists who support and are enthusiastic about industrial design and art design. It is a non-profit social organization. Purpose of the Association: unite and unite enterprises, institutions, social organizations and people from all walks of life engaged in and supporting industrial design and artistic design in China design industry and related industries, adhere to the principle of democratic organization, focus on economic construction and social development, promote the development of industrial design and artistic design in China, realize design industrialization, improve the market competitiveness of enterprises and their products, and promote economic development and social progress in China. ? Industrial design company environment? The poor domestic intellectual property protection environment is the most embarrassing problem faced by industrial design companies. In developed countries, the design copyright belongs to the design company, but in China, the copyright and patent belong to the customer. There are problems in the enforcement of intellectual property rights and the traceability of intellectual property rights. In the market economy environment with China characteristics, the awareness of industrial design in domestic education and business circles is not high, and there is a large degree of deviation; For example, many enterprises think that industrial design is appearance design, which leads to the design value being seriously underestimated. Secondly, compared with developed countries, China's design education is still relatively backward, so the industrial design industry generally lacks high-end innovative talents, and the innovation ability is restricted. The main assets of industrial design companies are talents, and the turnover of talents in industrial design companies is frequent, which seriously limits the scale of industrial design companies. Hangzhou Liangyu Industrial Design Co., Ltd. "innovates itself and lets others copy", which has been pursued and never surpassed. Intelligence creates added value! At present, there are more than 1000 professional industrial design companies in large and medium-sized cities in China, but their innovation ability is generally small, and there is a clear gap with their overseas counterparts. The profit model of industrial design company is single, which basically belongs to entrustment, that is, Party A entrusts the design company to do the design, and the industrial design company submits the design results and pays the fees. Enterprises' understanding of industrial design is still at a low level, especially the design is only a sketch. If we don't understand industrial design from the height of product development strategy, it would be good for China manufacturing industry to have a profit of 30%. However, if the original design is made, where the design cost comes from is a problem. It is never possible to solve the problem of legalization of industrial chain, because the profits from counterfeiting are too great. Under such circumstances, who will have the enthusiasm to be original, resulting in insufficient funds and slow development? The hematopoietic capacity of industrial design companies is relatively poor, and it is impossible to provide customers with all-round professional services. They can only rely on the price war for homogenization competition, and it is difficult to develop and expand their scale. ?