Find a commercial location and do an on-site inspection of the specific rent, then list your ideas one by one with pen and paper. It’s like making a budget. You need to overestimate a little, otherwise you will end up with a shortfall. In many ways, today’s society cannot compare with the past. If you are unclear, check what you need to know and ask what you need to ask. There is no standard answer to your question because it differs from place to place.
In fact, it is most suitable for you now. I think it would be good to open an online store. Likes are the best teachers.
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How to run a flower shop (Part 1: Flower wholesale and retail)
The opening up of society and economic development are the rise of "foreign festivals" The inevitable result is that the well-fed Chinese are no longer satisfied with the enjoyment that material civilization has brought us. Spiritual civilization pursues a taste of life on the basis of material civilization, which has become the fashionable rhythm of this era. Keeping up with the rhythm of the times allows your life dreams to be given wings of opportunity, and you seize the opportunity to have a tomorrow.
By introducing how to open a flower wholesale and retail store, in addition to giving you some understanding of the business conditions of the flower industry, more importantly, it will give you a deeper understanding of this form of investment. If After reading this article, you will suddenly realize: It turns out that opening a flower wholesale and retail store consists of just these steps! Well, we are also relieved! The initial acceptance of a flower wholesale and retail store also includes three parts: store rent, decoration and purchase funds. The investment scale depends on the opening time and store rent. For larger scales, it is only 10,000 to 20,000 yuan, and for smaller scales, 4,000 to 5,500 yuan is enough. The skills of opening a store mainly include familiarity with the market, location selection, store layout, and business strategies. Mastering the art of flower arrangement, investment risks, etc.
The details are as follows: 1.
Technical mastery. People who have never been exposed to flowers have long heard that flower arrangement is an art, and as flowers for daily etiquette, we only need to master some skills and flower arrangement skills. First of all, you need to understand the language of flowers, what flowers to send to whom, what flowers are suitable for what occasions, opening flower baskets, and the production of floats. A simple book on flower arrangement can solve the problem. Practice makes perfect, and if you use it more than once, you can do everything. 2.
Store address. This is the key reason why we suggest you open a wholesale and retail store. Because retail profits can reach 50%-80% in the flower industry, retail profits are enough to cover one month's rent, water and electricity, employee wages, tax expenses, etc. From this perspective, the store location next to a hospital, hotel, photo studio or entertainment city can avoid the impact of the off-season from June to September on the overall performance. The second is to consider the improvement of wholesale and retail performance, because the wholesale profit is about 10%-30 %, you can choose the store location in a wholesale flower market street, or in a neighborhood where flower shops are concentrated. During the peak season from September to May of the next year, all flower shops and flower buyers are your customers. Due to the herd mentality of customers in shopping, wholesale volume is large and prices are cheap, you will win many things that others cannot. business. At the same time, other flower shops are also your wholesale customers. 3.
Decoration. The decoration of the flower shop is mainly reflected in the word "flower group Jinzu". To achieve this goal, there is only one way, which is to install more reflective glass, so that the store space appears larger, and one flower becomes two flowers. One bouquet of flowers has also become two bouquets of flowers. Of course, in order to reflect the beauty of the flowers, the lighting color is also very important. It is recommended that pink lamps be appropriately selected for decoration, and it can also be used as a wholesale and retail store. It can be considered that after the front of the store is properly decorated, the back patio can be used as a warehouse to reduce decoration costs. Glass doors are also indispensable, which not only provides advertising benefits, but also protects the flowers. Decoration made of glass is low cost and effective. 4.
Purchasing goods. Purchasing channels are the key to wholesale and retail stores, because the quality and price of flowers are your magic weapon to win the market. Finding self-produced and self-sold sources can maximize your profit margins, as our friendship flowers. Located in Dounan Town, Kunming City, the largest flower market in the country, it has its own production base, follows the brand strategy of price + quality + service, and uses standardized contract operations to clarify the responsibilities, rights and interests of both parties. Therefore, secure your interests in the form of a general agent or direct sales store. Qingyi takes "credibility as the principle and wins by quantity". As a self-produced and self-sold enterprise that handles air and rail consignments, we take care of the first step in ensuring the supply of goods for you. Now it depends on your own management. 5.
Business strategy.
China has been reforming for 20 years. There is no blank market waiting for you to develop. There are people in every industry. The key depends on how you do it. Reputation is the key. The first is the quality and price of flowers, and the second is the service quality. If the wholesale and retail stores have the quality and price of flowers, If it is controlled by the supplier, as a store owner, the main guarantee is the quality of service. It is better to make a promise of free door-to-door delivery. Whether for wholesalers or retailers, this pre-sales service will help you build a gradually and expanding customer base with a reputation system. The second is to avoid sitting still and waiting for death. No matter which city, flower arrangement in star-rated hotels is a very good business. Replacement every 3-5 days costs as little as a few hundred to as much as several thousand yuan, not to mention the hotel's flower arrangements. There are many wedding banquets, conferences, and birthday banquets, which invisibly bring a lot of business. Photo studios, bars, and dance halls are also markets for you to develop business. Cooperating with radio stations and accumulating returned sales are your magic weapons to occupy the market. I won’t go into details here. If necessary, you can continue to pay attention to this column, and we will give you free advice and gifts.
How to go to a flower shop (Part 2: Send flowers)
How to go to a flower shop (Part 2: Send flowers)
Nowadays, most All flower shops offer door-to-door flower delivery services. This is a good thing that not only makes it convenient for consumers to purchase flowers, but also effectively improves the reputation of the flower shop and increases the revenue of the flower shop. However, in the actual operation process, many florists do not pay much attention to details and take it for granted to guess the psychology of customers. As a result, they do things badly with good intentions and make consumers dissatisfied. We hope that florists who promote flower delivery services can pay attention to the following three types of relatively common problems.
First of all, the fresher the flowers, the better. Flower shops sometimes encounter some picky customers who always think that the flowers delivered to their door must be the leftover flowers in the shop. Therefore, some flower shops specially select flowers that have just been purchased or are still in bud. The goods come to the door, thinking that this way customers will have nothing to say. Some bosses feel that if flowers are in bud and last the longest, customers will definitely be very satisfied when they see them. In fact, this is not the case. Sending flowers to your door as gifts is different from people buying flowers and placing them at home. When people buy flowers for themselves, they may choose the buds in the hope that they will bloom longer. In general, people go to a flower shop to make an appointment to send flowers. We often hope that the flowers will have a better effect when they are delivered. If a flower basket full of buds is delivered to the other party at this time, the result will be greatly reduced (except for special needs). Besides, people's appreciation of flowers has been greatly improved nowadays. Consumers can tell which flowers are fresh and which have failed. Of course, some florists do select over-blooming flowers for delivery, which is even more undesirable. In the end, they can only damage their own brand.
Secondly, the earlier the delivery time, the better. Customers usually specify a specific flower delivery time when making an appointment, and many florists often deliver the flowers in advance. The owners of these flower shops believe that employees delivering flowers may encounter various situations on the way, and if they are late for the customer's appointment, they may miss the customer's business, so it is safer to deliver flowers earlier. As everyone knows, sometimes customers are dissatisfied just because they are delivered too early. For example, one year on our wedding anniversary, I wanted to give my wife a surprise, so I secretly decorated the house before she got off work, prepared some delicious side dishes, and ordered a bouquet of flowers from a flower shop. , and agreed that they would deliver it on time at six o'clock in the evening, because my wife gets home around five minutes to six every day, so she can get two surprises. But at around 5:30 in the evening, the flower delivery employee from the flower shop knocked on my door. Do you think I should accept the flowers or not when facing the panting flower delivery person? In fact, as a florist, you should think of this kind of detail. If the employee who delivers flowers arrives too early, you can wait nearby for a while and then deliver them at the appointed time. Then the embarrassing situation can be completely avoided.
Also, invoices are not necessary. Once, I ordered a flower basket from a flower shop on behalf of a friend. I agreed to pay after the flower basket was delivered. At that time, I was still on the phone and specifically requested an invoice. As a result, I was quite satisfied with the flower basket that was delivered, but the flower delivery employee brought a receipt instead, so I had to call the flower shop to negotiate with the boss again. Scenarios like this are actually very common. Flower shops usually don't bring invoices when delivering flowers to your door. The view of some flower shop owners is: If the customer requests it, we will bring it, but if the customer does not mention the invoice on the phone, it means they do not need it.
In fact, this is another kind of taken-for-granted guess. It is said that it is a matter of course to give an invoice when shopping, and there is no need for customers to mention it in particular. As a florist, for the sake of convenience, you can first ask the customer if they need an invoice when making an appointment. This is not only convenient for the customer, but also convenient for you. Otherwise, wouldn’t your employees have to make another trip when the customer makes a request?
How to run a flower shop (Part 3: Flower shop space)
How to run a flower shop (Part 3: Flower shop space)
Flower shops generally You should choose a place with a good geographical location, so the land price and rent will be relatively expensive, and the flower shop will not be too large due to financial issues. Therefore, how to use the limited space to display as many floral products as possible has become a problem that florists must consider.
It is a good idea to make full use of three-dimensional space to increase the limited usable area. Using shelves of various textures and hanging appliances are all ways to fill the three-dimensional space, but the layout effect will be a bit rigid. This flower shop (see picture) used a main wall as the background to make some white columns of different heights, and made some semicircular protrusions on the wall, and placed pots of green ornamental plants on them in a well-proportioned manner. It not only makes the originally white walls full of life, beautifying and decorating them, but also makes full use of the three-dimensional space and increases the number of plants. It can be said that it kills two birds with one stone.
The layout of the flower shop is very important. The exquisite and beautiful layout can not only attract the attention of consumers and lead them into the flower shop, but also the clever layout sometimes brings inspiration to customers, and customers also I will combine some of the good ideas I see with home decoration and decoration, and then become a frequent visitor to the flower shop. For example, the flower shop in the picture uses the method of making three-dimensional protrusions on the wall. It can be used in home decoration to make up for the shortcomings of the wall being too monotonous. Adding plants will create a three-dimensional and living color. decorative effect.
How to run a flower shop (Part 4: Attract customers with features)
How to run a flower shop (Part 4: Attract customers with features)
Catherine Lai He is a flower shop owner somewhere in Canada. She believes that the success of her flower shop lies in excellent customer service. Good service also enhances customers' recognition of the flower shop's products.
Eleven years ago, Wright, who helped his family run the jewelry business, decided to open his own flower shop, Catherine Design Studio. She had taken courses specifically in retailing and merchandising, so she planned to apply those business skills to her own business. She put many flowers in the jewelry display window to promote them, and the result was mutual benefit.
Since the store opened, Wright's business philosophy has been to maintain its characteristics and win the favor of customers with high-quality service and freshness. Wright has always insisted on doing this, which makes her flower shop stand out in the local area. Not only does it maintain business relationships with local theaters and many actors and actresses, but it also handles dozens of weddings in the local and neighboring areas every year. The business is growing. good. "I try to be innovative with my floral arrangements," Wright said, "but I prefer to keep the service and turnover stable. So customers know that when they call, whether it's me or When someone else answers, they all get consistent service."
As for hiring, she said: "If I don't hire someone else, people are always calling me, which makes it hard for me to leave. store. Although I am passionate about it, I would rather look for opportunities to develop more business.”
Catherine Design Studio has more than 30 square meters of retail space and 60 square meters of storage space. The decor is very elegant. The flowers are priced and placed outside the store to make it easier for customers to choose. When people enter the store, they can see, touch, and choose at will. This business method attracts more customers.
Wright and his staff (including two full-time employees and two freelance designers) made many bouquets and matched them with appropriate vases to reflect their design skills. Flower business accounts for 70% of their business. They're great at using seasonal flowers like gerbera and kale to give the designs a seasonal feel. At the same time, they have done a large number of partial permanent decoration designs for customers such as shops and hotels to achieve advertising effects.
Wright said: "In recent years, when people decorate their houses, they use flowers as the last step. Even just a bouquet of monochrome daisies can give people a beautiful enjoyment. Therefore, the flower shop business will definitely get better and better.
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How to run a flower shop (Part 5: Give the flower shop a little unique beauty)
How to run a flower shop (Part 5: Give the flower shop a little unique beauty) Give the flower shop a little uniqueness Beauty
Flower shop friends are very thoughtful, very good at capturing consumers' psychology, and are very sensitive to avant-garde consumer trends. Many friends are working hard to practice the "specialty" of flower shops in order to attract more eyeballs. "Word skills. However, today, being unique is not something that is easy to achieve. For example, holiday promotions. Before each holiday, florists will make some samples and display them in the flower shop to show customers; or take photos of them. Send photos to old customers; make posters and post them in front of the store to attract customers, and finally come up with an eye-catching and humane "Bring flowers home, put aside the busyness" banner and hang it up to attract customers. Look, it’s all over the streets. With the constant changes in seasons and hot spots, it’s difficult to make the flower shop’s foyer display, glass door decoration, floral style and type your own patent today.
< p>However, one time in Xinjiang, I saw a shopkeeper’s inadvertent stroke. However, this touched the hearts of many people and attracted many buyers. This flower shop is located in the foyer of the flower wholesale market. The room is high and spacious. It is a bit messy. In order to make up for the inelegantness of the store, the owner used a green climbing plant to decorate the corner of the flower shop diagonally (see the picture on the right). This "diagonal pull" makes people feel the fun of sparse branches and slanting branches. , classical beauty emerges from the "horizontal slant", which makes people think...Classical beauty is as touching as a flower house filled with flowers, because Du Mu, a poet of the Tang Dynasty, said that plum blossoms are "light." According to the stream, it is covered by Yaotai. "Beautiful!" Shi Qiji's "In the deep snow in the front village, a branch bloomed last night." "Wonderful! A flower shop is all about beauty. Beauty is not only about ornamental beauty, but also the classical synaesthesia caused by ornamental beauty.
In a leisurely coffee shop, a quiet ward, and an elegant bedroom In...Flowers, as a fashionable choice, are being recognized by most people. The business of flower shops will get better and better, and the competition among flower shops will become more and more fierce. They are customer-centered and humanistic. Business philosophy has become the mainstream of the times. Please put some more thought into finding some unique "beauty". Wouldn't we be closer to our customers?
A little experience in developing high-end services
p>A little experience in developing high-end services. For small and medium-sized owners, developing high-end products or services with high added value is an important part of business development. Due to their small capabilities, most small and medium-sized enterprises face large-scale flower and gardening projects. The owner can only be a helpless bystander. Again, I would like to contribute some of my experience as a stepping stone for others - in the flower shop operation, I have learned a lot through customer feedback cards and asking experts for advice. Flowers can not only decorate the home environment, but also monitor and even improve the home environment. Of course, they can also pollute. So I opened up a new business called "home environment greening". For example, a customer complained that the flowering period of my flowers was not as long as before. After investigating the reasons, This customer’s house was filled with cigarette smoke all day long, so I suggested that she increase ventilation and plant some evergreen broad-leaved indoor plants; some customers often coughed, so I suggested that she move the lilies away from the bedroom~~~ After a period of time, I found that Although my profits have not increased significantly, my regular customers have begun to increase, and my services and products have obviously begun to diversify.