Keep forging ahead for your dreams
Striving forward is not only the essence of Yonggao's brand culture, but also the consistent persistence of Yonggao Company in its fifteen-year development process, and the summary of Chairman Fang Zongyang's entrepreneurial spirit. Yonggaoren deeply digs into the corporate culture and entrepreneurial spirit, promotes the brand culture to a spiritual height, and helps the brand to achieve leap-forward development.
in p>29, yonggaoren launched the brand strategy of Hongdong China, and the enterprising brand spirit shone red in the children's sports industry in China, opening up the fast lane of brand development.
in p>21, yonggaoren launched the year of cultural promotion in an all-round way, and entered the era of eternal culture. Enterprising brand spirit With the comprehensive upgrade of Red China brand strategy, the promotion of local culture, the awards of excellent dealers, the honor of selection activities at all levels, the involvement of animation films and the strengthening of brand promotion, Yonggao people have perfectly interpreted the enterprising brand connotation with their own practical actions, and raised the culture to a new height forever.
Keep forging ahead, set up a clear cultural banner on the road of brand development of Yonggaoren, and save energy for the rapid development of Yonggaoren. Building the first scientific and technological strength of children's shoes in China
Based on the business philosophy of caring for children's healthy growth, Yonggaoren has been devoted to the research on the comfort, safety and fitness of children's sports shoes, and has been playing a social role as an industry locomotive in the development and technological progress of children's sports shoes industry in China.
with its enterprising brand spirit and never-ending scientific research and exploration, yonggaoren children's shoes have established its unshakable position as the king of suede shoes for children's shoes in China with its excellent quality, and have also taken the lead in introducing FRUIT technology and antibacterial Nano-silver technology in the same industry. In particular, the genuine leather logo issued by china leather industry association filled the blank of domestic genuine leather sports children's shoes brands and became the first brand in China children's sports shoes industry to win the genuine leather logo.
In p>21, Yong Gaoren and the National Productivity Promotion Center of Leather and Shoe Industry formed a national scientific research project, officially launched the first foot measuring instrument in the industry, and established a data analysis database for children's foot research. And Yong Gaoren's national patented technology: the balanced shock-absorbing anti-slip children's sole with protective function was officially put into production in this year.
yonggaoren is never complacent about its outstanding performance in products, and keeps moving towards the goal of high technology. To this end, the company has specially set up Yong Gao Ren (China) Children's Products Research Center, which has gathered a number of well-known domestic industry experts and provided a strong scientific and technological guarantee for the functional research and development of Yong Gao Ren's new generation products.
facing the future, yonggaoren will let science and technology fully lead the brand's future and bring more products with safety, comfort, functionality and fashion to children. Young country, sports forever high
Yong Gaoren, whose brand slogan is Yong Gaoren, has always attached great importance to the participation in children's sports events, which is also an important part of Yong Gaoren's brand operation plan of China.
In 29, Yong Gaoren sponsored the first domestic juvenile sports model competition-Yong Gaoren Cup 29 New Trends China Sports Brand Young Model Competition, which officially entered the field of sports events, marking Yong Gaoren's entry into the era of sports forever.
In 21, Yong Gaoren started with the title of 21 National Junior Table Tennis Competition, and deeply cooperated with various national junior sports events, which helped the development of junior sports in an all-round way, and embarked on the road of common development with China's junior sports industry.
With the help of effective sports marketing, it can not only reserve and select outstanding talents for the national table tennis cause, but also play an important role in promoting the youth sports culture in China and the children's sports style in China. More importantly, it can enrich the brand connotation, upgrade the brand image, enhance the brand awareness and recognition, and make the brand spirit of Yong Gaoren's enterprising spirit widely spread.
With the rapid development of China's sports industry and the gradual realization of China's children's dream of becoming a strong country, Yonggaoren will fly higher and higher on the development road of China's youth sports industry! Green production, creating low-carbon children's shoes
In p>21, low-carbon wind swept the world. Brand-new economic form-low-carbon economy rises in an all-round way. Low-carbon economy is an economic model based on low energy consumption, low pollution and low emission, and it is another great progress of human society after agricultural civilization and industrial civilization.
as early as 29, yonggaoren put forward the slogan of "green forever", and took building a low-carbon economy and realizing green production as the future development direction of the enterprise.
yonggaoren green plan aims to fully introduce the concept of green production from the aspects of production mode, industrial structure, resource utilization, material selection, technology upgrading, product development, energy saving and emission reduction, so as to achieve comfortable, healthy, safe, green and environmentally friendly product standards, fundamentally forge the sustainable profitability of enterprises, realize the long-term goal of sustainable development of enterprises, and seek more magnificent development for the healthy growth of children. Help brand upgrade and contribute to children's growth
On April 25, 21, Yong Gaoren launched a call to donate to Yushu disaster area in Beijing to help children rebuild their homes. More than 4 regional agents and dealers attending this meeting enthusiastically donated money to help people in the disaster area solve problems.
on may 12th, 21, at the yonggaoren Zhejiang marketing summit, all Zhejiang dealers of yonggaoren took the opportunity of the order fair to hold a large-scale charity donation activity, and launched a call to donate property for all students in primary schools in mountainous areas of Zhejiang province and raise money for the operation expenses for local girls suffering from leukemia. besides being present at the meeting to help out, the meeting also received the attention and support from the media in Zhejiang.
On September 26th, 21, Yong Gaoren officially announced that he had joined hands with a pair of shoes and aid project to become a strategic partner, and donated 1, yuan and 5, pairs of children's shoes to children in poor mountainous areas, becoming the first children's shoes enterprise in the industry to set up a special love project.
yonggaoren is enthusiastic about national public welfare undertakings and cares about the growth of children. This is a wish of yonggaoren to devote love to the flowers of the motherland and make efforts for the growth of children. It is also the guidance of yonggaoren's entrepreneurial spirit of loving and being forever high, and it is also the embodiment of corporate social responsibility.