First of all, business model and innovative ideas in management belong to business model, which is a simple rule of intellectual activity. China's patent law does not protect this field. Is there any good operation method? Yes, what enterprises create in the market operation is actually a trademark brand, and what consumers recognize is also a trademark brand. Nowadays, the trademark brand in consumers' minds is not simply a sign of distinguishing the place of origin, but a comprehensive understanding of corporate culture, service quality and consumption habits. Therefore, we see that foreign fast food, including McDonald's and KFC, and Chinese fast food are really kung fu. This is actually the appeal of a trademark brand with profound connotation, so the landlord must first protect the trademark brand. Your trademark brand may be the real kung fu of the next China, so why not do a good job in trademark registration and protection?
Secondly, the unique corporate culture and business model must have a unique sales environment, sales tools and sales advertisements, such as tableware, dining tables and small toys as gifts, which can be protected by patents. Those with unique shapes can apply for design, and those with ingenious structures can apply for utility models or inventions. Whether it is suitable to apply for a patent and how to apply for a patent will not be exchanged here. The landlord can refer to another reply/question /944.
Generally speaking, not one or two patents or one or two trademarks can completely solve the problem of the landlord. Make a comprehensive plan and don't act blindly.