In order to improve the comprehensiveness of regional financial services, driven by the wave of the reform and opening up era, Shenzhen Nanshan Baosheng Rural Bank was established in Nanshan District on March 29, 2011. After ten years of development, the bank has become It is an important financial force that promotes the continued improvement of regional economy and supports the healthy development of small and micro enterprises.
Since its establishment, the bank has actively extended its service reach and continuously improved inclusive financial services. Conscientiously implement the overall requirements of the Party Central Committee and the State Council for financial assistance in poverty alleviation, actively provide agricultural industry financial services, and help local development of characteristic agricultural industries.
Providing simple and fast financial services
Baosheng assessed the situation and determined a new three-year development strategy based on the regional economic characteristics. Make full use of the flexible management mechanism and first-level legal person advantages to continuously innovate credit products and financial services, fully support local economic construction and serve social and people's livelihood. Taking "supporting agriculture and small businesses" as its mission, it uses technological means to support a specialty bank that is deeply involved in the industry in the field of "new services for large consumption" and creates two major labels: "technology bank" and "food bank".
Baosheng is located in Nanshan District Science and Technology Park, where there are a large number of technology-based small and micro enterprises. In order to solve the financing needs of technology-based enterprises, the bank established an exclusive brand "Qingying" in December 2016 to integrate Resources from all parties are used to create an ecosystem integrating "government + customers + Baosheng Bank + professional institutions + venture capital institutions", forming a differentiated positioning from other financial institutions.
In order to better serve catering enterprises, suppliers, agricultural wholesalers and other self-employed enterprises, a series of financial products and services have been launched for the catering industry, such as Business eBao-catering purchase loan, catering franchise loan , Nongpibao, red wine pledge loan, etc. At the same time, Baosheng Rural Bank is also actively thinking vicariously, starting from the perspective of small and micro enterprises, and plans to launch more series of financial products and services targeting the food chain in the future.
Building a small and micro bank that deeply engages in the industry
Baosheng relies on financial technology to build scenario finance and build a supply chain finance platform to achieve the combination of online and offline, transforming from a single customer service to Serve industry customers and continuously enhance our own strength and capabilities.
Baosheng has carried out deeper all-round cooperation with Shenzhen University and the Banking Association Digital Finance Laboratory in innovation, learning, research and talent incubation to achieve complementary advantages and mutual benefit. Propose the vision of Johnson & Johnson, external empowerment. Based in Shenzhen, it radiates and drives small and micro banks in other regions across the country, seeking common development and building a new pattern.
With a small and micro mission in mind, it coincides with the spring breeze of "dual districts". Shenzhen Nanshan Baosheng Rural Bank will continue to give full play to its regional advantages. Through in-depth research on subdivided industries in the fields of agriculture and people's livelihood, Shenzhen Nanshan Baosheng Rural Bank will actively leverage the advantages of rural banks, based on the region and internal and external empowerment, to achieve stable and long-term development and create greater glory.