In the Internet era, the development path of rural e-commerce
1. Establish Internet thinking
The Internet is changing all walks of life, and agriculture is certainly no exception. From Chu Cheng, Liu Tao, and Pan Apple to Three Squirrels and Baicaowei, traditional agriculture has no shortage of typical cases of Internet innovation
2. Committed to creating brand names for agricultural products
Now , many agricultural products are still in the stage of homogenization and low-price competition, and there is little room for added value of commodities. To change this situation, it is necessary to actively guide individual e-commerce, industry associations and professional cooperatives to apply for registration of trademarks, patents, geographical indications, etc., and effectively improve the quality, visibility and core competitiveness of agricultural products
3. Focus on participatory experience
Let people participate in the construction of the farm and feel the growth of the crops, and then people will naturally be willing to pay for it. Now, some farm owners are fully committed to advocating a healthy and natural lifestyle, providing the public with services such as vegetable delivery, private customization, and vegetable land rental, and have initially formed a service system for the production and marketing of organic agricultural products, ecological agriculture demonstrations, and on-site visits and experiences. It is becoming more and more popular among urbanites
4. Discover local culture
The creativity of creative agriculture is largely reflected in rural cultural characteristics and unique village style. , the traditional customs, beautiful pastoral scenery, and profound farming civilization are all fertile soil for promoting the construction of beautiful villages and developing leisure agriculture
5. Attracting agricultural makers to the countryside
In the trend of "Internet agriculture", large-scale agriculture, ecological agriculture, urban agriculture, etc. have shown great vitality. Many people of insight have been the first to explore new ways to promote industrial integration and transform traditional agriculture