20 10 10 1, the era when all ingredients must be labeled in domestic cosmetics is coming. Maybe you stay away from some skin care products because of "ingredient panic", or maybe you "would rather believe it or not" because of the "list of banned cosmetics" that is madly circulated on the Internet. What criteria do you use to choose skin care products? Do you want to see high-end ingredients, advertisements or various international certifications? Every industry has its grey areas. We will take you to explore the "hidden rules" of beauty circle. After reading it, readers should learn to pay more attention to the knowledge in the bottle of skin care products, rational consumption and perceptual experience of skin care products to make you smarter and more beautiful.
Hidden rules 1
How to treat "component panic"
Recently, a "shocking" list of banned cosmetics went viral online. Using go ogle to search "List of Prohibited Cosmetics Published by State Quality Supervision Bureau in 2009", you will get about11,000 results. This made many consumers panic and followed suit, stopping using and buying the products on the list. A few days later, the State Quality Supervision Bureau deliberately denied this rumor, claiming that it was a fake news, hoping that consumers could correctly treat this skin care product storm.
In fact, most of the ingredients or products banned by the Quality Supervision Bureau are caused by the differences between Chinese and foreign quality inspection standards. If the ingredients or logos used by foreign brands of cosmetics fail to pass the domestic hygiene inspection, they will sometimes be regarded as prohibited by the internet and individuals. There are probably two situations that are prone to this "misunderstanding":
1. The product component name was not registered in the domestic quality supervision bureau, which led to the failure of the audit.
2. The concentration index of components is different, and the components that have passed the audit in Europe and America will be blocked out because of the high concentration.
For the popular "list of banned cosmetics" on the Internet, we never suggest "taking it at face value", but we should treat these "rumors" with a rational attitude and scientific argumentation. For example, the resorcinol component in the convergent water of a D brand is unqualified according to the domestic quality inspection standards in China, but this component has passed the quality inspection of the Japanese Ministry of Health and Welfare. Different standards between countries do not mean that they are unsafe.
In fact, the ingredients that have been inspected by the Japanese Ministry of Health and Welfare and the American F DA are very safe and can be used with confidence. Then there are some harmful ingredients circulating on the Internet, such as alcohol and hormones. In fact, it depends on how to use them to judge their functions. For example, alcohol is a good penetration enhancer, and phytoestrogens such as soybean isoflavones are essential ingredients in many 40+ anti-aging products.
The arrival of the era of "all-ingredient label" has provided the greatest convenience for us to distinguish ingredients. When you see rumors, you may wish to pay more attention to the quality inspection standards of various countries and regions. Don't blindly follow the trend and let online rumors affect your normal judgment.
Hidden rules 2
The mystery of the group * * *
Speaking of the group's "* * * enjoyment", all industries have it. Usually, the development of a patented component often takes 65,438+00 years, and the time, energy and money invested should not be underestimated. It would be a pity if it is only used for a single series or a single brand. If all brands in the group can enjoy these patented ingredients, the cost can be greatly optimized and consumers can buy better products with less money, which is not a win-win situation.
Maybe you will think that since cheap products have the same ingredients as expensive products, why buy expensive products? Please note that we mean 1-2, not all of them. In other words, for example, an automobile brand will have more than N product lines, and the same engine may be applied to several models. If you can give up leather seats, GPS navigation or more enjoyment devices, your car price will be much lower, but the power of the car is not weak at all. Compared with the skin care market, the key core patent components are all in * * *, but different auxiliary components and experience are the key to divide the product line into high, middle and low grades. If you don't care whether the product is soft or not and how much essential oil is put, you can freely choose some low-priced products, and the effect may not be ideal.
There are only a few big group brands that have the strength to develop patented ingredients in the beauty circle. The most popular ones are French elegant L group, American style P group and exquisite and beautiful Japanese S group. In addition, Japan's K Group had a similar experience. Maybe if you Google it, you will find that many famous brands around you are inextricably linked with sisters or first relatives.
Unspoken rules 3
Who is to blame for the upgrade?
Because of the unprecedented success and praise of Saw's first episode, it seems to be an inevitable rule to have one movie a year now, although many people keep cursing and think that the subsequent works are just dog tails and minks. But every year a new sequel is released, and people still want to see what the new episode has. If consumers don't like the new and hate the old, there may not be repeated brand updates. Every brand update will attract new consumers. In the final analysis, is our desire unwilling to meet the rules of the game, or is the constant brand * * * causing your desire to be unsatisfied? So, please stop complaining about why so many brands keep updating.
Of course, cosmetics companies will not blindly upgrade. Marketers will communicate with researchers when deciding the "new" angle or "new" appeal of new products, and then strive to make the formula perfect. There are also skin care products that adhere to the original formula and last for a long time, such as La mer cream, sisley all-around lotion, Estee Lauder's small brown bottle, Clarins compound muscle-building essence and so on. It has not been easy to upgrade for decades. However, don't be surprised if one day these products suddenly launch an upgraded formula, because stars may also have a "bad taste" day. Once the star product is stale (sales decline), cosmetics companies can't tolerate it to continue to survive in the market.
Editor's suggestion:
The key to upgrading new products lies in how to update them. Whether it is the updating of ingredients or the injection of new technologies, you need to treat them rationally. As the old saying goes, choosing what suits you is far more practical than blindly choosing new ones.
Unspoken rules 4
A dime a dozen labels and agency certification
It's o 9000 900 1 9002 ... It seems that seeing these signs will give people the feeling of "guaranteed quality". The most basic, from soap-free (without aromatic groups), essence-free (without essence) and alcohol-free (without alcohol) to "without additives" and parabens (without parabens) required by the public. Although alcohol, alcohol, essence and other ingredients do not necessarily mean harmful to the skin, these labels give consumers a superficial impression of pure quality more or less.
Then there are many natural, organic and environmentally friendly certifications, such as Ecocert (French organic certification body), Soil Association (British organic certification body), BDIH (German natural skin care certification body), Agrobio (Portuguese organic certification body), USDA Organic (American organic certification body) and Bio-Gro (New Zealand organic certification body) ... under the general trend of nature and environmental protection.
Organic vegetables in supermarkets are much more expensive, and these heavy certifications also make the price of skin care products rise. It can be said that "multiple authentication" is equal to "quality assured", but it does not necessarily mean "excellent effect". No one can prove that with these certifications, we can make our skin better, so why spend money!
I remember when interviewing a plant brand expert, I said that pure natural ingredients are safe, but because some auxiliary materials cannot be added, there may be problems such as instability and difficulty in preservation. If the brand claims that the product is 100% pure natural and can solve all kinds of skin problems, then you might as well buy some flowers and mash them on your face according to the formula.
Editor's suggestion:
If your skin is fragile and sensitive, I'm sorry, you may need to spend more money on safe products. If you are really interested in these requirements or certifications, you should know more about the real meaning behind these labels or certifications in order to make a more objective evaluation of the brand or product itself.
Unspoken rules 5
Who is consuming ultra-high technology?
The cost of buying fashionable clothes in the season is bound to be much higher than that in the off-season, because what you buy in disguise is cutting-edge and fashionable.
But no one can guarantee whether the popular things in each season suit them or become classics. It is not easy to see what it really is without what has accumulated over time, and so is skin care products. I have to praise the big brands for keeping young every day for the public's skin and trying their best to find all kinds of high-tech technologies, from human DNA structure to the Nobel Prize in Medicine. Let's take this year's Nobel Prize in Physiology and Medicine as an example. The winning theme is "protecting telomeres and telomerase of chromosomes". Telomere refers to a short DNA structure at the end of a cell chromosome. As cells divide, telomeres will be lost more and more. If we can repair and copy these telomeres, we can keep cells young and healthy, and humans may even live to 1200 years old. Honey, it sounds tempting. It can prolong life and delay skin aging. However, we don't know whether the fact can be realized. Anyway, I have never had a birthday girl over 65,438+0,000 years old.
High-end technology has always been one of the "hidden rules" that cosmetics brands like to use. Perhaps only after discovering some scientific evidence, cosmetics companies will borrow it and become the appeal of the latest anti-aging products, even if some scientific evidence needs more verification. Especially in recent years, high-tech skin care products have reached the so-called in full swing. In addition to the above examples, other concepts such as stem cells and DNA skin care have also triggered another wave of enthusiasm.
The industry always pays attention to the latest developments, turning cutting-edge technology into skin care medicine at the first time, indirectly setting a weather vane for the development of skin care products, which is really commendable. But consumers may wish to slow down and wait and see the development trend before making a decision. If you are eager to try the magical power of high technology and be the first person to eat crabs, it is understandable to spend more money.
Unspoken rules 6
Precious and rare raw materials all over the world
Whenever a brand launches a new product, you may hear Pakistani people say something similar at the counter:
"Because of sunshine, years and free radicals, skin aging is a problem, and the latest research has found a substance called X factor in the xxx layer of the skin, which can help the skin to delay aging. But after the age of 25, the X factor will be less and less, so the skin will become old, loose and wrinkled ... "
"After N years of searching, we found xxx plants on the horizon, in the corner of the earth and at the bottom of the sea. This kind of plant is rare and precious, and it is hard to see for thousands of years. After continuous experiments and analysis, we found that xxx plants can actually increase the regeneration of skin X factor and make skin young and firm again ... "
What can be defined as rare ingredients? We can temporarily divide into three situations. First, it's really rare. I can't wait to bloom once every ten years and bear fruit once every twenty years. There are not many plants on the whole earth. Second, plants are easy to find, but it is too difficult to extract effective components, which takes several grams to dozens of kilograms; Third, geographical restrictions make people feel very rare.
In the first case, with the increasing emphasis on Lohas and conservation concepts, won't it accelerate the extinction of species if we continue to use these rare ingredients? And these are just to delay skin aging, which is too evil. It is better to develop more raw materials, and I believe the effect will not differ by 18 thousand miles!
The second case is very common, which requires a lot of raw materials and advanced extraction technology. Brands tend to cultivate the plants they need artificially. Whether it is to build a botanical garden or to surround a great lake, there is no need to worry about species extinction. Because of this, the high maintenance cost may be the reason why such products are expensive.
The third situation is a bit of a gimmick. As long as it is not a plant growing around, it is easy to be mistaken for "rare" when boasted by brands. Distance does create beauty and imagination! When you see the flyer, Google the rarity of plants.
Perhaps with the cosmetics industry, marketing began! These "hidden rules" listed are the marketing means of cosmetics companies and the normal rules of the game in the market! Most of the "hidden rules" do not deceive consumers. The starting point of products that cosmetics companies are trying to develop is to make people's skin better, so don't lose confidence in this industry. It is most important to find a product that suits you with a good attitude.