Why Peugeot and Citroen can't sell well in China?

As excellent as most European automobile brands, Peugeot's engine technology enables it to cooperate with BMW, Toyota and other brands to produce engines. If you think that the engine quality of BMW and Toyota is world-class, then the engine quality of French Peugeot is the same. French Peugeot's 206, 307 and other models are the largest sales models in Europe. Renault of France has always been a very high threshold F 1 participating manufacturer. This also shows its quality level.

In fact, the quality of French cars is still excellent. Laser welding, double-sided zinc plating, cavity wax injection and other automobile processes seem to be German patents in people's impression. In fact, processes like these to improve the rigidity of the car body and prolong the service life can also be seen in French cars. For example, Dongfeng Peugeot new 307 adopts 12 stainless steel double-sided galvanized steel plate, laser tailor welding, electroplating primer, weld antirust glue and other processes. These technologies are no worse than German cars.

In all fairness, technically speaking, Fukang was the most advanced car in the world at that time (note: the joint venture of Shenlong Fukang, Shanghai Volkswagen Santana LX, FAW-Volkswagen Jetta and Dongfeng Citroen), but in terms of sales volume, Fukang was far below the two German "classic cars" despised by the French, so that in 2007, Santana was still producing 2000,3000 and "Zhijun"

There is CX, as a rare taxi in Beijing in the 1980 s, the most awesome place is its lifting chassis; How much does it cost to buy a car with a lifting chassis now?

When Fukang was struggling, the French became angry and thought that China people didn't understand cars. After learning the lesson, they think their problem is imported models: cars are not too advanced, but not advanced enough! This time, the French brought a magic car that can better represent their "advanced productive forces" and has won many championships in the World Rally Championship (hereinafter referred to as WRC): Senna!

When Senna gallops in WRC, other cars can only eat dirt behind its ass. However, the French made another mistake this time and named it "Shenlong Fukang 988". Although Senna is a car, her ass is really ugly, only half! It's hard for China people to accept, but the titles and skills of WRC champion, rear wheel follow-up and independent suspension (as the French call it) have all become floating clouds. So that more than ten years later, Peugeot and Citroen are still positioned as low-end brands by China consumers in the China market, and they can't turn over.