My thoughts after reading "Some celebrity advertisements are not deceptive"
About Tianjin Hanlong Zhongke Nano Technology Co., Ltd.
"Zhongke Nano" products Report letters of problems
Provincial, city and county Food and Drug Administration, Health Bureau, Administration for Industry and Commerce, Quality and Technical Supervision Bureau:
Our family saw this in March this year In an advertisement broadcast by Hebei ** County TV Station 1, Zhang Yi, the host of CCTV Station 2's "Road to Health" column, was talking about a product called "Zhongke Nano Oxygenating Water Revitalizer", saying that it uses nanomaterials. It can change water molecules. Drinking this water can detoxify, improve immunity, and have significant prevention and treatment effects on many diseases. It is also said that the water treated by this "water activator" is the most perfect cellular water for human health, and is a parenting water, beauty water, and longevity water; the core material has been certified by the "American Nano Functional Materials Research Institute" and is a "CHC National High-Tech" Healthy Selection Products", recognized and recommended by the "China Green Food Development Center", product quality liability insurance by the "People's Insurance Company of China", and rated as a product quality and reputation guarantee product by the "China Quality Inspection Association". It is also said that "drinking activated water regularly will eliminate all diseases naturally...it can save 10,000 yuan in medical expenses." The product is priced at 188 yuan, and the phone number is 400-*******. Immediately afterwards, another product advertisement appeared called "Zhongke Nano 863 Oxygenating Biological Booster", which included an introduction from Xiao Lin, the host of CCTV 7's "Daily Agricultural Economics" column, and said that the core technology came from "U.S. Federal High-Tech" , with long-term support from more than 20 national key university laboratories (images of Tsinghua University, Jiaotong University, and Peking University appear on the screen), it can increase production and income by tens of thousands of yuan every year. Like the previous "water activator", it comes from "Zhongke Nano". The phone number is also the same, and the price is 158 yuan.
When I saw how good this advertisement was, I was a little moved when I thought that my mother was sick and my father was growing vegetables in a greenhouse. According to the purchase address in the advertisement, I went to the drugstore and bought one "Zhongke Nano Oxygenating Water Revitalizer" and "Zhongke Nano 863 Oxygenating Biological Booster".
According to the method written in the instructions in the package, I asked my old mother and the whole family to use the water treated by the "Zhongke Nano Oxygenating Water Device" and drink more than 2 liters of water every day. But more than a month has passed, and the whole family's health has not seen any improvement. It is completely unlike the "significant prevention and treatment effect on many diseases" mentioned in the instructions. At the same time, my father and I used the "Zhongke Nano 863 Oxygenating Biological Booster" to treat water and fertilizer, and made comparative observations on vegetables, but no effect was seen at all. In order to confirm the authenticity of this product, I consulted with the relevant departments and found the following problems.
1. The product packaging and leaflets are marked with "National Patent Number: 200610014778.3". I searched through the China Patent Information Network but could not find this patent number.
2. The "Approval Number: Jin Wei Fang Health Care Zi [2006] No. 238" marked on the packaging and leaflet of "Zhongke Nano Oxygenating Water Generator", I passed the notification to Tianjin Municipal Disease Control and Prevention The center inquired and learned that this document number was issued to a product called "Rejiehao Brand Invisible Heat Therapy Band" and was not an approval number for a water activator at all.
3. The product is marked with "Jinke Chengjianzi [2006] No. 310" on the packaging and leaflets. I learned from the Tianjin Municipal Science and Technology Commission that the certificate number belongs to Hebei The functional ceramic material scientific and technological achievement project carried out by the University of Technology is not the result of the "Zhongke" company.
4. The packaging of the two products is marked with the same product registration number: Q/12XJ4799-2006. After checking with the Quality Supervision Bureau of Xiqing District, Tianjin, the number is a product called "Far Infrared". The enterprise standard number of "Hot Water Device" is not the registration number of these two products.
5. There are images of CCTV hosts Zhang Yi and Xiao Lin on the product advertisements and leaflets, which is very confusing to ordinary people. The advertisement also appears in CCTV 2's "Road to Health" and CCTV 7's "Daily Agricultural Economics" scenes. This form of advertising that uses well-known CCTV columns and hosts to promote products is allowed by the state. Please review by your bureau.
6. The core materials mentioned in the commercial have been certified by the "American Nanofunctional Materials Research Institute" and are "CHC National High-Tech Health Selection Products" and are recommended for use by the "China Green Food Development Center". Product quality liability insurance is undertaken by the "People's Insurance Company of China" and is rated as a product quality and reputation guarantee product by the "China Association for Quality Inspection". Are these so-called certifications authentic? Is there a so-called "American Institute of Nanofunctional Materials"? Some time ago, the news media exposed that many companies use some non-existent or illegal certification agencies to deceive consumers. Does this "Zhongke Nano" also have such fraud? We sincerely request the relevant regulatory authorities to conduct strict review.
7. The commercial also said that "it has significant prevention and treatment effects on many diseases; drinking activated water regularly will eliminate all diseases naturally...it can save 10,000 yuan in medical expenses." How could a product that even had a fake approval number have such miraculous effects? This is obviously a typical case of false advertising. In the recent situation where the country is vigorously cracking down on false medical advertisements, Zhongke Company still dares to commit crimes. This is obviously a blatant provocation to national regulatory regulations. Can the regulatory authorities still sit idly by?
8. In the commercial of "Booster", it is said that the core technology comes from "U.S. Federal High-Tech" and is long-term supported by more than 20 key university laboratories in the country. At the same time, Tsinghua University, Jiaotong University, and Plaque of Peking University. Propaganda under the guise of a university is very destructive to ordinary people, especially well-known universities such as Tsinghua University and Peking University, which are easy to attract people's attention. Whether this product has technical support from these universities and whether it has a formal test report is a big question mark.
The "secret oil draining" incident exposed at the CCTV 315 Party in 2007 has attracted the attention of the whole society. "Using celebrities, forging ID numbers, and false propaganda" has become a common practice for such false products to fool consumers. The usual trick. If the problem of "Zhongke Nano" products does not receive strong supervision, if allowed to develop, it may become the next "hidden oil drain" and harm the interests of more consumers. The money I got defrauded this time was not much, but it is very angry and disappointing. If this deceptive behavior is not banned in a short time, I will also report it to the State Administration for Industry and Commerce, the General Administration of Quality Supervision, the Ministry of Health, and CCTV , in order to arouse society's attention to such incidents, reduce disharmonious behaviors, protect the interests of our consumers, and fulfill our due obligations to create a harmonious society. April 5, 2007 Farmer Meng Fanxu