20 17, online retailers headed by Ali, JD.COM and Suning.cn began to explore new retail business. Ubiquitous mobile payment, near-extreme rapid logistics, and even the all-round integration of offline and online commerce make almost all people who enter the consumption scene in China for the first time have a feeling of directly crossing into the future. The vigorous vitality of the new retail economy has made thousands of people in Qian Qian feel the convenience and beauty of life. Remodeling the innovation system, stimulating innovation vitality and cultivating emerging formats, the new economy not only enhances people's sense of gain, but also injects new energy into the transformation and upgrading of the economic and social fields.
Consumption upgrading has accelerated, and liquor marketing has started a new wave.
There are three stages in this round of consumption upgrading in China. The first stage is to meet people's safety needs, the second stage is to meet people's social needs, and the third stage is to upgrade to quality consumption. Liquor industry should adapt to consumption upgrading to cope with channel changes, improve product quality, enhance the influence of national brands and accelerate channel upgrading.
In addition to spare no effort to develop market-side channels and conform to the trend of consumption upgrading, many liquor enterprises also agree that liquor business should be specialized and subdivided. Whoever earns money should earn it. Don't try to make money from distributors, it will destroy the ecosystem. The industry generally agrees with the marketing model of "direct control terminal", which reduces the decision-making chain, ensures the sensitivity of enterprises to the market and the implementation of policies in place, and increases the investment in brands because of improving profits. The advantages of the "direct control terminal" marketing model can deeply grasp the consumption trend and psychology, so that wineries can directly face consumers, which will be the key to future marketing channel competition.
There is no high or low business model, and the opportunity to practice innovative models is very important.
20 17 Shanghai Rong Zhi automation system co., ltd put forward the "three innovations" initiative of "new market, new technology and new business". After the manufacturing enterprise was officially transformed into the overall solution provider of "business model export", Shanghai Rong Zhi officially began to explore the new economy and digitally transform the retail infrastructure. Rong Zhi independently developed intelligent storage devices and software systems with core hardware as the core, and obtained nearly 100 national technology patents. In 20 18, "Caihuotong" hatched. The project platform is based on the R&D strength of intelligent storage devices and the Internet, with * * * enjoyment economy and new retail business model as the core, aiming at opening up high-value brand manufacturers and end consumers.
"I invest, you operate", and Caihuotong attracts attention.
Following the launch of the intelligent cloud warehouse project of SF mobile phone in cooperation with SF in May this year, Caihuotong also launched the direct control store project of winery, which is currently being deployed nationwide. The winery direct control store project adopts the mode of "I invest, you operate". 20 18 opened 8 1 store in the second quarter, with an average compound annual growth rate of 182.7%. "Caihuotong" is arranged according to districts and counties, which means that Caihuotong usually only opens a winery direct control store in one district and county. Oauth2.0, the official platform of Caihuotong, joined as the agent of "Winery Control Store" in China, that is, "Creating New Cai Dong". The new Cai Dong after the founding of the People's Republic of China can develop liquor dealers with financing needs, investors with loan qualifications and shopkeepers in specific areas, which is called "New Cai Dong". The operation mode of "Caihuotong Winery Direct Store" removes unnecessary intermediate links in the field of liquor circulation, which benefits consumers and brings huge returns to the majority of makers.
Manufacturers directly control de-intermediation, allowing wineries to directly face consumers.
2065438+August 2008, the "Store-in-Store" directly controlled by Shanghai Vienna Hotel Caihuotong Winery was officially put into operation. This is a brand-new exploration of Caihuotong for the "shop-in-shop" model of high-end hotel industry. Cross-border cooperation with Vienna Hotel Group further highlights that Caihuotong Winery Direct Store and high-end hotels give full play to their respective advantages, * * * jointly create an innovative retail upgrade model, subvert the traditional supply chain model, and let the winery directly reach consumers.
The era of "China Wisdom" and "China Technology" serving the whole world has been fully opened, from "copying to China" to "taking the test from China". The healthy development of China liquor needs not only the good quality of eco-liquor, but also the protection of the environment and the overall upgrading of supporting facilities. The vision of Caihuotong is to solve the problem of fake wine from the source, put an end to fake wine and let the winery directly reach consumers.