For example, many supermarkets began to charge high exhibition fees and admission fees for high-profit products such as shampoo. Big wholesalers will not give this fee, and Hebi manufacturers are not willing to pay this fee, so some stores refuse to sell. No matter how good the product is, when it is not found on the shelf, consumers will easily turn to others' arms.
Wholesale department stores in various places have closed down one after another, and the sales network system that relies on one or two "big households" to participate in the radiation of surrounding cities is in jeopardy. In just one year, the enterprise lost the opportunity to compete with other competitors on an equal footing.
From 65438 to 0999, the senior management of Hebi Tianyuan finally felt the change of market structure, recognized the channel control ability of retailers, and was willing to distribute more profits to retailers, and began to set up brand-new terminal-based sales networks and teams all over the country.
However, it is too late. Although Hebi Tianyuan Company adopted Korean model in 2000 and actress Huang Yi as the image spokesperson of "Daisi" and "Dailisi" shampoo in 20001year, its sales volume has been declining continuously. Finally, in order to seek a new market, Hebi Tianyuan had to put forward the slogan of "going to the countryside", but this did not bring vitality to Hebi Tianyuan. Finally, because he missed the opportunity because of confusion, Hebi Tianyuan fell down in the encroachment of his opponent.
Entrepreneurship:
Hebi Tianyuan enterprise's "nemesis" series of insecticidal water has made great achievements in China and gained rich profits. According to the data of 1998, the annual sales income of "Kexing" brand pesticide is close to 300 million yuan, which is the leading pesticide in China.
1994, Hebi Tianyuan purchased a patented mousse technology, and 1997 officially got its hands on the shampoo market, and products such as "Daisy", "Delis" and "Biya" brand shampoos and mousses were born, which became a rising star in the washing chemical industry in China at that time. From 65438 to 0998, the sales of Hebi Tianyuan toiletries reached 300 million yuan, ranking fourth among shampoo enterprises in China.
According to the data, from 1994 to 2000, the output value of Hebi Tianyuan increased by 200 times, the profit and tax increased by 170 times, and the fixed assets of enterprises also increased from more than 200,000 yuan to1800,000 yuan.