TAG Heuer
As the leader among many high-end watches in Switzerland, the "Kingdom of Watches", TAG Heuer, with a history of 150 years, adheres to the original concept and precise manufacturing and research and development. , a reliable and beautiful watch, known as "the representative of Swiss avant-garde style since 1860".
Table of contents
Basic introduction
Mark Weber endorses TAG Heuer
Innovative technology and invention
Design concept
A deep connection with sports
Senna
Developing well-known sports watches and timing instruments
Appointed as the designated timer for star drivers
Basic introduction to cooperation with McLaren Racing
Mark Webb endorses TAG Heuer
Innovative technology and invention
Design concept
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A deep connection with sports
Senna
Developing well-known sports watches and timing instruments
Appointed as the designated timer for star drivers
The cooperation with the McLaren Racing Team begins. Edit the basic introduction of this paragraph
TAG Heuer
The founder of TAG Heuer - Edouard Heuer (Edouard Heuer) in In 1860, he founded his own small watchmaking studio in St Imier, a small town in the Jura Mountains in western Switzerland. As a result, TAG Heuer, which plays an important role in the fields of international high-end watches and international sports, The watch was born. Edouard Heuer loved sports and creating accurate timepieces throughout his life. The need for precise timing in various sports and competitive events has given TAG Heuer endless inspiration in design and technology; and the essence of competitive sports - the spirit of "challenging oneself, pursuing success, and excellent quality" has become the brand spirit of TAG Heuer. . The factory has only one belief in the hearts of its founder, Edward Heuer and his successors, and that is to bring the measurement of time to a new level. Since the establishment of the watch factory, TAG Heuer has always been a pioneer in the watchmaking industry. Whether it is the technology of the watch, the selection of materials and the design of the style, TAG Heuer has created a series of models of noble watches.
Edit this paragraph Mark Weber endorses TAG Heuer watch
Tag Heuer watch
A man, a watch, a style... Mark Weber and TAG Heuer There are some people on this planet who refuse to stand still. Movement, change, development, adaptation, these are the driving forces that drive them forward. They abandon the commonplace concepts of the world and strive for perfection with brand-new concepts. Mark Webber wears the TAG Heuer Aquaracer Caliber S leather strap watch. The black dial, distinctive design and precision and reliability are his favorite matching criteria every day. Goals are the catalyst that triggers their desire to constantly reinvent themselves, leaving behind the constraints of so-called limitations and worries about not meeting expectations. Nothing can be an excuse to stand still - victory, failure, sometimes vulnerability, sometimes accumulating strength - these are all things that must be experienced and felt in life, just like a game, even if you can see it with your peripheral vision Signposts may become indispensable information for you. For such people, there is no end, only the next starting line, and the middle journey is the dust and footprints they left earlier. These are the values ????of TAG Heuer people. Beyond that, it’s more about the lifestyle they represent. This lifestyle perfectly embodies the TAG Heuer Aquaracer series and its distinctive design, a perfect innovation and breakthrough that goes far beyond standard watchmaking. This is the lifestyle of Mark Webber, the Australian F1 driver and Red Bull Racing. Through his experience and hard work in various competitions, he achieved the final victory in F1 and raised funds for many Australian charities through his "Mark Webber Challenge Foundation".
Tag Heuer
The Red Bull racing driver wears a Tag Heuer Aquaracer dual-display chronograph with a brown dial and leather strap. It combines high-tech timing technology and cutting-edge technology to become Mark's best travel companion. . Mark is wearing a TAG Heuer Aquaracer Caliber 16 day/calendar chronograph with a black dial and leather strap, which is a luxury model of water sports watches.
Edit this section of innovative technologies and inventions
TAG Heuer’s cutting-edge women’s global photography works
In the past 144 years, TAG Heuer has “challenged ourselves, pursued success and excellence” The spirit of "Quality" has been perfectly reflected in the creation of many "world firsts": In 1882, TAG Heuer applied for a patent for its first mechanical stopwatch. Since then, TAG Heuer has been the authority and leading technology in sports chronographs. Representative; In 1887, the "vibration gear" technology invented by Heuer is still used by most watchmakers in mechanical chronographs; in 1916, Heuer invented the first stopwatch accurate to 1 second, opening up the history of watchmaking. A proud page, and became the dedicated chronograph for the subsequent three Olympic Games in Antwerp, Paris and Amsterdam; in 1930, TAG Heuer developed the world's first chronograph with automatic winding function; in 1933, TAG Heuer TAG Heuer released the Autavia, the world's first chronograph mounted on a racing dashboard, allowing racers to easily read the race time; in 1972, TAG Heuer also invented the Monaco, the world's first square chronograph diving chronograph; In 1975, TAG Heuer released the world's first quartz watch chronograph... These are just some of the many patents TAG Heuer has obtained, and it is these patented technologies that are always leading in the industry and established TAG Heuer's reputation in Switzerland and even in the world. It plays an important and distinguished role in the world watchmaking industry. Louis Koo endorses TAG Heuer
Edit the design concept of this paragraph
Tiger Woods endorses TAG Heuer
In addition to fully demonstrating its outstanding precision timing functions, TAG Heuer also Founder Edward Heuer himself also believed in the watch design philosophy - he believed that a watch should not have unnecessary details - and should give Heuer watches a style that can be distinguished at a glance, thus perfectly integrating aesthetics, technology and functionality. on the design of watches. TAG Heuer has always practiced the design concept of "technology determines function, and function inspires design inspiration". Almost every style it launches has become a classic in the history of watches. MONZA, first launched in 1930, has become the most representative classic style of TAG Heuer with its unique cushion-like case shape and real crocodile leather strap. The recently launched replica MONZA Caliber 36 not only follows the classic design of the 1930s in appearance, but is also equipped with a mechanical movement with a balance frequency of 36,000 revolutions per hour, which can accurately measure 1/10 seconds. The name of CAR-RERA, which came out in 1964, comes from the Carrera Panamerica Mexico, the most dangerous track in the history of racing. Its design places special emphasis on accuracy and clarity, which is reflected in its oversized timing buttons and crown. Its streamlined shape is considered one of the classic symbols of TAG Heuer. MONACO, the world's first automatic chronograph with a square case, launched by TAG Heuer in 1969, immediately sparked a rush for sales as soon as it was launched on the market. In 1970, the famous international movie star Steve McQueen also chose to wear a MONACO watch in the blockbuster movie "Le Mans".
The editing of this paragraph has a deep connection with sports
The Chinese Diving Dream Team endorses TAG Heuer watches
Continuously innovative technology, excellence in timing and tough and durable materials , these unique characteristics have enabled TAG Heuer to maintain close ties with many high-level competitive events since its founding in 1860.
As early as the 1950s, TAG Heuer began to sponsor world-renowned racing drivers. In 1971, TAG Heuer began to cooperate with the Ferrari team. Since 1985, TAG Heuer began to sponsor the Mercedes-Benz McLaren (McLaren) team; The watch began to serve as the official timer of the F1 World Formula One racing car. In terms of sailing, since 1970, TAG Heuer has equipped all boats participating in the America's Cup sailing sports with timing instruments; in skiing, since 1989, TAG Heuer has been the official supplier of all World Cup ski races in the United States and Canada and many important European world events. The official timer for ski racing. In 2008, Peter Ho became the image ambassador of TAG Heuer in China. On October 14, 2010, Swiss watchmaking pioneer TAG Heuer officially announced the signing of the famous Chinese performing artist Mr. Chen Daoming as the spokesperson of TAG Heuer in China. At this grand press conference, TAG Heuer's new advertising image "Hao Shi Makes the Trend" also made its debut. TAG Heuer spokesperson Chen Daoming
Edit this paragraph Senna
Senna, the most legendary name in the history of Formula One racing, controls time and always sprints towards perfection. An illustrious career - three world championships, 41 victories, 80 first finishes and 65 pole positions - made his name an undisputed legend. Throughout Senna's legendary career, his speed and his unforgettable helmet were two of his hallmarks. TAG Heuer integrates these two elements into this limited edition chronograph. Tag Heuer
As a tribute to Senna’s speed, the limited edition’s polished fixed bezel is equipped with a tachymeter scale. The color of Senna's helmet - the green of the Brazilian flag - adorns the dial (the front of the dial is blue, the small counter at 9 o'clock is designed with a green hand, Senna's signature is in yellow and appears at 4 o'clock), while The chronograph scale located on the bezel is black. Senna's logo, Senna's colorful helmet, the words "LIMITED EDITION (limited edition)" and the limited edition number are all engraved on the customized case back. Since its founding in 1860 by Edouard Heuer, TAG Heuer has created numerous revolutionary patents in the fields of watches and timing systems. In 1911, TAG Heuer developed the first dashboard computer for engine-driven vehicles, including the exclusive "Time of Trip" patent.
Edit this paragraph to develop well-known sports watches and timing instruments
From the 1930s to the 1960s, TAG Heuer began to develop well-known sports watches and timing instruments for automobile events. Examples include Autavia (the first instrument panel computer designed for automobiles and aviation), Monte-Carlo and Master-Time instrument panels. In 1964, Jack Heuer launched the Carrera mechanical stopwatch named after the Mexican "Carrera Panamericana Mexico" race to pay tribute to the five-time F1 world champion Argentinian driver Juan Manuel Fangio. Yao Ming endorsed
Edit this paragraph and was appointed as the designated timer for star drivers
In the 1970s, TAG Heuer was appointed by Enzo Ferrari as the legendary Ferrari team and Jacky Ickx, Niki Lauda, Designated timer for star drivers such as Gilles Villeneuve. The eight-year partnership between TAG Heuer and Scuderia Ferrari saw many victories and innovations – the FIA ??F1 Drivers’ World Championship titles in 1975, 1977 and 1979, and the FIA ??F1 Team in 1975, 1976, 1977 and 1979. World Championship title. In addition, TAG Heuer also equipped the Ferrari team's dedicated lane in Maranello with ultimate timing technology.
Edit this paragraph to cooperate with McLaren Racing
The partnership between Tag Heuer and McLaren Racing began in 1985 and is the longest and most successful cooperation in the history of F1 racing. Especially in the 1980s and early 1990s, McLaren won 6 constructors' world championships and 6 drivers' world championships. The TAG Heuer Formula 1 legendary watch was launched in 1986 with Alain Prost as its spokesperson, while the Lincoln series has never left the wrist of the legendary driver Senna since 1988. In 1992, TAG Heuer became the official timer of the FIA ??F1 World Championship, and in the following 12 years, it provided timing for all F1 events with ultimate accuracy, error-free performance and accuracy to one thousandth of a second. TAG Heuer's partnership with McLaren Mercedes was founded by Mika Hakkinen (1998, 1999 F1 Drivers' World Champion) and David Coulthard (2000, 2002 Monaco Grand Prix winner) continues. He wore and tested the Kirium Formula 1 and was actively involved in the development of the Tag Heuer Microtimer (the first Swiss watch accurate to thousandths of a second). Since 2004, TAG Heuer has decided to rely on its design experience and expertise accumulated in the world's highest speed racing events to serve as the new timer and stopwatch for the famous Indianapolis 500 race and the Indy Racing League. For both humans and machines, this event is the ultimate test of speed, with speeds exceeding 220 miles per hour, and TAG Heuer can achieve this speed to a ten-thousandth of a second. In addition to timekeeping, TAG Heuer has also developed close relationships with many top drivers, who are perfect brand ambassadors, testing TAG Heuer watches at speed and shock.