In 1994, the Anta logo was hung for the first time at the door of a shoemaking workshop in Jinjiang, Fujian. After more than ten years of development, Anta has developed into China's largest marketing-oriented comprehensive brand. One of the sporting goods companies, Anta leader Ding Zhizhong, was named the 17th "China's Top Ten Outstanding Young People" for his special contribution to Chinese sports. ANTA (China) Co., Ltd. is now a limited liability company fully controlled by Hong Kong Anta International Investment Co., Ltd., and has the honors of "China's Famous Trademark", "China's Famous Brand Product", "China's Quality Inspection-Free Product", etc. Its sales performance Ranking at the forefront of the country, it won the "Huawang Gold Label Nomination Award" and the "Huawang Brand Nomination Award" in 2007. In 2008, it was awarded the "First-Class Advertising Partner" by First Advertising Media. In the same year, it joined China International Group and has moved towards international brand strategy. The comprehensive market share of sports shoes has ranked first among similar products in the country for many consecutive years. ANTA is a pioneer in sports science in China. In 2005, Anta took the lead in establishing the first sports science laboratory in the sporting goods industry in China, dedicated to the research of sports mechanics, aiming to improve the performance of Chinese athletes and promote the development of China's sports industry. "Innovation and change" is the tireless pursuit of Anta people. In terms of technological innovation, Anta has obtained a number of national patents and has become one of the setters of standards in the sporting goods industry. Anta is a practitioner of the sports goods sales monopoly system. In 2001, Anta took the lead in establishing a sports goods monopoly system in China, completing the transition from producing a single product to operating a comprehensive sports goods brand. Up to now, Anta has 4,000 stores in China and has established the most complete marketing network covering the first, second and third tiers in the country, becoming a leader in the sporting goods industry. ANTA is a loyal partner of various professional events in China. The rapid development of China's sports industry has brought unlimited opportunities to sports brands. As a loyal partner of China's sports industry, ANTA has long-term support for the China Men's Basketball Professional League (CBA), the China Men's and Women's Volleyball League, and the China Men's and Women's Table Tennis Super League. and other events, because of its support for Chinese sports events, Anta is known as the "engine of the Chinese league."