Nike was founded in 1972, headquartered in Portland, Oregon, and founded by phil knight. 1964, phil knight and coach * * * jointly funded the establishment of Blue Ribbon Sporting Goods Company. 197 1, the Japanese partner of Blue Ribbon Company took a fancy to its development prospect and asked to buy 5 1% of the company's shares. Knight refused, quickly found a new partner, and then officially changed its name to Nike (the winged goddess of victory in ancient Greek mythology).
1978 Nike international company was formally established, and Nike products officially entered overseas markets such as Canada, Australia, Europe and South America. 1979 the first Thaiwind running shoes with Nike patented air cushion technology were born, and the first Nike clothing production line started production. From 65438 to 0980, Nike entered the China market, introduced advanced technology to China, and devoted itself to the cultivation of local talents, production technology and sales concept, and made rapid development in the China market.
Nike's business philosophy:
1. Sport is our soul.
Nike regards sports as the core of life and believes that a better world can be created through sports.
2. Global learning and diversity
Nike respects different cultures and differences, and conducts research and practice on a global scale.
3. Innovation and design
Nike is constantly innovating, constantly trying to creatively improve products and services, constantly bringing forth the old and bringing forth the new, and leading the industry trend.
4. Sustainable development
Nike is committed to producing and operating in an environmentally friendly way, contributing to the sustainable development of the earth.
5. Community and social responsibility
Nike believes that enterprises should fulfill their social responsibilities, help communities and improve people's lives.
Reference to the above content: Baidu Encyclopedia-Nike