Produced by: Seller's Home
Author: yola
Amazon, will set off another blood shed?
Recently, many German station sellers received an Amazon tax verification warning letter named "Important-verify your business name and address associated with your German VAT identification number" from Amazon, asking sellers to verify whether the address on the DE tax number is consistent with the address on Amazon's back-office business license.
a large number of sellers suddenly panicked, will this affect the store operation? Amazon sends e-mails in groups and just lets them go?
1
Amazon address audit email
"Death" or "Warning"?
Amazon mail pointed out that the new German VAT law requires that the seller's company name and address should be matched with the database of the German Federal Central Tax Bureau (BZSt), and the seller should ensure that the data in the seller's platform matches the data stored in BZSt.
according to the seller's home, Amazon's tax verification warning letter was not sent in mass, and the seller who received the email also represented that the address information was wrong, so it must be corrected in time.
The German Federal Tax Office informed earlier that the tax certificate will be cancelled from July 1, 221. After the tax certificate was cancelled, the German tax bureau asked the e-commerce platform to check the address.
this means that the address on the EU tax number certificate uploaded by the seller to the Amazon backstage should be consistent with the registered address registered in the backstage of the store. After July 1, Amazon will review, and if the two addresses are completely inconsistent, Amazon may close the store.
2
Two sets of solutions are attached
If the seller receives this email, please check his background information as soon as possible. The seller can compare the background business address with the information in the VAT file to find out where the information is inconsistent.
According to the understanding of the seller's home, the seller who received this email is probably due to the following two kinds of information errors:
Q
What if the name and address of the back office company are completely inconsistent with the VAT information?
seller's suggestion: the seller should contact the German State Taxation Bureau in time and change the error information, and then upload the updated VAT certificate.
Q
The addresses are actually the same, but what about the inconsistency caused by the tax bureau, such as the inconsistency of the addresses (or abbreviated, abbreviated, building number written backwards, etc.)?
seller's house suggests that it can be approved manually. The seller directly sends an email to de-vat-number-appeals@amazon.com to indicate his ID and attach the DE certificate, and at the same time explains the reasons for this.
In short, the seller must try to explain the reasons for the error when sending an email to Amazon, such as the address of the seller's platform is in Chinese, the tax number file is in Pinyin/English, which words are missing, which words are abbreviated, which words are reversed, etc., as detailed as possible, so that the pass rate will be higher.
the seller who receives the email doesn't have to be flustered, just cultivate within the time specified in the email and resubmit it for approval. Remember, don't let it go, or you will be restricted by Amazon's sales rights and even titles!
3
It's not unfair to be blocked for breaking the market rules
Amazon's "ruthlessness" is heartbreaking. Years ago, the "beautiful car", "getting rich overnight" and "all the houses in Shenzhen Bay were robbed by Amazon" once pushed Amazon people to the altar. Nowadays, a large number of Amazon people are screaming "goodbye to their brother-in-law", which is a great contrast.
Some people say that Amazon has more and more rules and titles. But when there is an avalanche, not a snowflake is innocent. For example, Zebao, a big seller, was praised by The Wall Street Journal for its illegal manipulation, and was subsequently enforced by Amazon, which officially opened the wave of Amazon titles.
under the tide of titles, compared with other sellers in crisis, why can Anker stay out of it and hand over a bright financial report? "On the evening of August 19, Anke Innovation released the 221 semi-annual report, achieving an operating income of 5.371 billion yuan, a year-on-year increase of 52.24%." On the one hand, Anke Innovation has continuously maintained a high R&D investment in recent years, and has continuously improved and enriched its own technological innovation capabilities; On the other hand, it is probably to focus on product strength, not to brush the bill, not to engage in illegal variants, and not to play gray and black means.
In terms of knowing everything, some sellers said, "Being Amazon is really tiring and stressful". The seller wrote: I am really tired, and my heart is so tired. Every day, we have to face new problems. Even if Amazon doesn't have a new policy, we should always urge ourselves and our team to be prepared for danger in times of peace, think of new breakthroughs and new product combinations. We are walking on the road of Amazon, just like sailing against the current. If we don't advance, we will retreat.
sellers can't rely on their previous experience to go global, and all kinds of black hat tactics are no longer feasible. The only thing they can do is to keep moving forward, master Amazon's latest operation methods, and accumulate experience in creating explosions. In the future, Amazon will inevitably move towards compliance operation, and the operation method of white hat will eventually become the mainstream.