1, project name
2. Main products
3, production plan (to indicate the phased implementation)
Second, the project unit profile
1. Company name, location, history, assets, main facilities and ownership (including fixed assets, intangible assets, patents and brands)
2. Company talents: First, the overall quality of the leading group; The second is the personal quality of the project leader and technical leader; Second, the overall quality of the technical team. Quality includes education, professional title, experience, performance, team spirit and background.
3. General situation of the company's operation: list the operating income, production efficiency, technical quality index, production and sales rate, production interest rate, per capita income, total pre-tax profit, market coverage (referring to the region) and share (referring to the actual market demand) and asset appreciation in table form in recent three years.
4, the company's main products and production capacity, new product development.
Third, the project technology
1. Technical advancement of the project products: First, compare the list of main contents such as main technical performance indicators, appearance and new technology replacement cycle with the international leading level and domestic equivalent level. The second is to speak with evidence such as presentation report, user feedback, award-winning certificate and physical display. The third is to prove the ability of technological innovation with talents, specialties, achievements and creative planning. Fourth, close technical cooperation with universities and scientific research institutions.
2. Planning and measures for technology upgrading.
Fourth, product quality.
That is, how to establish an effective quality assurance system is expounded from the aspects of raw materials, purchased parts procurement, production process control and the role of quality assurance system.
Verb (abbreviation for verb) Market demand
1. market positioning: after market investigation, analyze customer groups and classify them according to region, consumption purpose, consumption level and consumption habits, so as to determine what products to produce and the direction for products to enter the market.
2. Market analysis:
(1) market division: first, regional division; Second, divide a certain level of products in order to predict market share respectively;
(2) Target division: target area and target share.
(3) the target market division strategy, that is, the strategies and tactics adopted to achieve market goals and occupancy targets.
(4) Market Sincerity According to the market survey, after defining the customer groups, it is necessary to conduct quantitative and qualitative analysis on the consumer demand of customers.
3, industry analysis:
(1) Clarify the current situation of the industry, especially the main competitors (including the talents, innovation ability, quality and service, price, strategy and tactics, market expansion, etc.). )
(2) Define the types of competition and purchase. At what level do you compete? Analyze the purchase types from the consumer and product performance, such as group, individual, season, communication, investment, support, etc.
4. Market forecast
Six, product cost and price positioning
1, product cost: 1. Composition and value of product cost; The second is how to reduce production costs through material procurement, production and management.
2, product sales price positioning (including positioning price and positioning strategy, static price positioning and dynamic price positioning, etc.). ).
Seven, sales strategy
1, sales mode;
2. Sales policy;
3. Sales measures;
4. Means of promotion;
5. Sales network;
6. After-sales service system
Eight. Total investment and composition
1, total investment
2. Financing channels
3, the construction schedule and the composition of the use of funds (reflect careful planning, spending money like a knife, spend pills; Big projects, don't ask for funds in one step)
Nine. financial analysis
1. Important financial indicators: capital flow, cost, profit rate per unit product, sales amount, return on investment and asset appreciation required for normal production in recent three to five years.
2 break-even analysis, including the minimum output suitable for production capacity, the minimum expenditure required for maximum output and the maximum expenditure considering various risks, and calculate the break-even point.
3. Planned profit and loss: the estimated profit and loss amount that may be brought by various risks.
4. Planned cash flow: according to full-load production, capital withdrawal cycle, fixed inventory and goods delivered in transit, calculate capital flow and capital turnover cycle.
5. Planned balance sheet.
X. Policy
1, national macro-industrial policy.
2, local or industry micro policy.
XI。 risk
1, any project has risks, and it is abnormal without risks. The project has different risks at different stages, which are reflected in market, management, technology, policy and finance. For foreseeable risks, there should be an objective and logical analysis, and for unforeseen risks, there is no need to go into details.
2. Means and measures to prevent risks.