Deal with the negative scandal of company 1 first.
For Apple, negative news also makes it miserable. Although the trial sale of iPhone X was successful, the event of down-frequency gate began to ferment from June 5438 to mid-February, and the shadow has not disappeared so far, which has brought bad influence to Apple's reputation. In addition to consumer complaints and lawsuits, many governments such as France, Italy and the United States have also intervened. Recently, Apple has confirmed that it has received investigations from the US Department of Justice and the Securities and Exchange Commission.
It's really wrong to have such a scandal. While making excellent products, we should control our internal decisions. Although Apple does not admit it on the surface, we users are well aware of the specific situation, so we are not optimistic about Apple's future development.
Second, the future income depends on the service fee.
If you want to provide the following functions in iOS software developers (such as: users' virtual currency, the level of games and competitions, the content of high-end members, or providing full-featured versions, etc.). ), is the use of software developers to buy. Software can be used to enable consumers to buy digital content providers, face the "cutting edge" and not use other buttons, external links, or in other ways, consumers can use Apple's toll booths. Maybe some friends don't know much about Apple's service business. Simply put, iTunes, App Store, Apple Music, iCloud, Apple Pay and AppleCare refer to software services, physical stores and after-sales services respectively.
How will Apple transform next? In addition to the current transition and continuation, there is no way to actively transform.