Where have domestic cars improved? Is it the improvement of engines or gearboxes? If the chassis is more sophisticated, it can be adjusted by a foreign technical team. Everyone knows that electronic products become obsolete quickly. Make the car flashy. When young people buy a car, they are spending their father’s money anyway. If they don’t like it after driving it for a few years, they just change it. Most of the truly pragmatic middle-aged people buy joint venture cars. These people used to also He is the first generation car owner of domestically produced cars, and also the most deceived generation of car owners by domestically produced cars.
Firmly support domestic production. If Chinese people do not support domestic products, when will domestic products become self-reliant? Chinese people should strengthen themselves, and domestic products should be stronger even more.
First, the government does not take the lead in purchasing independent brands.
Second, they are still limited to cars below B. The overall quality is not high, and the brand reputation is far behind.
Third, there are too many rich people to look down on low-end cars.
Fourth, it has been falling behind for more than a hundred years and has insufficient national self-confidence.
Fifth, many people have lost their national integrity.
Sixth, there are many organized trusts for foreign brands.
7. There are many people who are ignorant and brainless. They don’t understand cars. They follow the trend blindly.
Most of the young people around our unit buy domestically produced cars. Domestically produced cars have cool looks, beautiful interiors, and electronic equipment that far exceeds that of joint venture cars. Their fuel consumption is almost the same as that of joint venture cars, and they are tens of thousands of yuan cheaper. I asked several young people who have driven it for more than 5 years to buy a GAC ??Trumpchi. They said that domestic cars, especially GAC Trumpchi, have no problems after driving them for 5 years. The selling price is tens of thousands of yuan less, which is enough for several years of gas money. The key is Maintenance and repair costs are much cheaper than joint ventures. Come on, domestic cars!
This is just a national issue. Just like back then, people liked to buy Samsung, Nokia and Motorola mobile phones. Now let alone buy these mobile phones, they will not take them if they are given to them. What’s more, there are still a lot of mobile phones in the country. A large group of Japanese, foreign and public intellectuals are randomly advocating foreign coffins. As time goes by, more and more consumers will give up the joint venture coffins that cut corners and choose domestically produced coffins with solid materials, safety and technological quality. In terms of autonomous cars, all joint venture cars have declined sharply this year, especially Korean cars, French cars and American cars. Japanese cars have also declined very seriously. German cars are not much better, which is the best example. Domestic Great Wall, Geely , Changan, Chery and BYD sales are all rising sharply. This situation will become more and more obvious and commonplace. The good days of joint venture coffins that are frantic and cut corners have begun to end.
Domestic cars are indeed getting better and better, but that is compared to domestic cars in the past, and when compared horizontally, the gap is still huge. Of course, if you look at it from the appearance and configuration, then I have nothing to say. But this also proves that because of its beautiful appearance, rich configuration, and low price, it attracts a large number of consumers. But I can't help but wonder, where does the profit come from? State subsidies? The more subsidies there are, the less good products will be. Businessmen are all seeking profits, but they just have different ideas. Therefore, since domestically produced cars can do this, it must be that other aspects are not good enough. As a commodity that represents industrial technology, automobiles cannot overtake in corners. This is why second-hand domestically produced cars do not maintain their value because they are not durable. Technology is also relatively backward. Moreover, I heard from friends in the car industry that the so-called independent research and development of domestic products is actually the acquisition of foreign patented technology, but it is not advanced. I don’t know if this is true or not, but I believe it is most likely true, because all real industries in China are like this, isn’t it? The most important thing is that I have personally experienced that domestically produced cars account for the largest number of complaints and repairs. Therefore, it is an indisputable fact that domestically produced cars have made progress, but I don’t think they have reached the point where they can be purchased with confidence. Of course, if you think you'll replace it after two or three years of driving, or you just want to pursue configurations, that's understandable. But as a Mitsubishi car owner, what I pursue is not configuration or design, but pure mechanical quality and reliability. Therefore, everyone's needs are different, and anything that can be sold proves that there is a market for it.
It doesn't matter whether you sell value for money or patriotism, but remember one thing: don't do to others what you don't want others to do to you. There is no right or wrong in buying things, just look at demand.
This is a question for car companies. From the perspective of consumers, domestically produced cars have advantages. They have high configuration, beautiful appearance, and are cheap. They also have disadvantages, including poor materials, poor workmanship, poor reliability, and small defects. The parts-to-part ratio is too high. Unstable fuel consumption, poor after-sales service, poor sales attitude, low service life of consumable parts, too low a new car, soon to stop production, and soon sales are not good, so just build a new car, change the nut, and change the material, it can be considered a new technology. In order to make money, ignore the research and development of domestic cars, the true independent research and development technology is really There are not many, and even if there are, they are reverse research and development. How many domestic cars use the three major domestic parts? Even if the owners of car companies don’t drive their own cars, how can you make consumers trust your quality?
To put it simply: the first is the subconscious belief that the quality of joint ventures is better than that of independent companies, and the second is the psychology of face.
First, we use objective data to look at the big data on complaints between joint ventures and independent companies in the minds of consumers. According to the "Analysis of Complaints about Automotive Products Suffered by the National Consumers Association Organization in 2017" released on the website of the China Consumers Association, the list of the top ten complained car brands shows that Changan Ford has been complained 850 times, ranking first; FAW-Volkswagen has been complained 806 times. SAIC Volkswagen received 712 complaints, ranking second and third. Let’s look at the engine, the core component of the car. Data from the Auto Complaints Network shows that the top ten models with the most engine complaints in 2017 are Focus, Sylphy, Yinglang, Cruze, Trumpchi GS4, Haval H2, Citroen C4L, Emgrand, Zotye T600, and Harvard H6. . Judging from the number of complaints, independent brands and joint venture brands each account for half of the total. Is it a bit unexpected?
Some people may say that objective data cannot reflect the real situation. Maybe. Judging from the respondent’s 10 years of experience in the automobile industry, thanks to the advantages of platformization, the reliability and systematicness of joint venture cars in the three major components are indeed better than those of independent brands. For example, it is said that Geely’s internal summary mentioned Geely's cars are good in everything now, but they are heavy and have high fuel consumption. Great Wall's fuel consumption has also been criticized. The Corolla bought by a friend can run from Huizhou, Guangzhou back to Fengcheng, Jiangxi on one tank of fuel. Another point is the training. For example, BYD poached Brother Hans from Mercedes-Benz, and he can be the leader of BYD model tuning. In fact, Brother Hans' status among the experts in Mercedes-Benz tuning is only average, and the gap can be imagined. For the three major parts and the chassis system, joint ventures are indeed better than independent ones. This is indeed true, and you cannot accept it.
Second, let’s talk about face psychology. Apart from the premium of the brand, this is something I have always wondered about. How could anyone buy a Yaris Zhixuan with black door handles and a radio? Instead of buying a Geely or Emgrand, at least buy one. It's okay to have a high-end vision. In terms of electrical configuration, it is not an exaggeration to say that independent brands are quick to sell joint ventures; in terms of materials and workmanship, compact joint ventures still use the plastic dashboard of the last century, while independent brands have long popularized soft dashboards. The starting price of Lynk & Co 03 is RMB 116,800, which is higher than Toyota Corolla (RMB 107,800), Honda Civic (RMB 115,900), and Mazda 3 Encyclopedia (RMB 112,900). The first reason is the interior quality, the second is high configuration, and the third is One gear higher power level. Another example is BYD. The owner of a new generation Tang car posted this sentence on the rear door glass: "What is a Mercedes-Benz, BMW, Audi? Press the accelerator to let you know what BYD is." What these examples show is that the status and quality of independent brands in the minds of consumers are gradually rising.
The last thing I want to talk about is the automobile industry. The vehicle end is the ultimate embodiment. In fact, the insurmountable gap in the source of upstream parts and even upstream steel is more fatal. To give a small example, due to the Aisin gearbox issue, Trumpchi GS8 was forced to reduce production when it was very popular. Aisin, ZF, Bosch, Magna, Continental, Valeo, Lear, Denso, etc. are huge companies in parts and components, and the ones that my country can afford are probably Fuyao Glass, Wanxiang, etc. , there are almost no key components.
Fortunately, in the field of new energy, battery oligarchs such as CATL and BYD are beginning to appear. Maybe the country has a longer-term strategic vision in proposing to overtake through new energy, but there may also be a lot of helplessness in it.
When domestically produced cars no longer need the navy, then it is really possible
Whether to choose domestically produced cars or joint venture cars depends on your own needs and purchasing power. Everyone has a different understanding of cars, and they know even less about domestically produced cars. After all, buying a car is a big ticket item, so there is nothing wrong with choosing a joint venture model conservatively. People who understand the car market and have a lot of knowledge about domestically produced cars will choose domestically produced cars and domestically produced new energy models. No matter what you buy, just like it.